India Tea Market (2025-2031) | Revenue, Growth, Industry, Analysis, Size, Companies, Trends, Forecast, Share & Value

Market Forecast By Type (Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, Others), By Packaging (Plastic Containers, Loose Tea, Paperboards, Aluminum Tins, Tea Bags), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others), By Application (Residential, Commercial) And Competitive Landscape

Product Code: ETC178243 Publication Date: Jul 2023 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

India Tea Market Competition 2023

India Tea market currently, in 2023, has witnessed an HHI of 3118, Which has increased slightly as compared to the HHI of 1772 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

India Tea Market Competition 2023

India Export Potential Assessment For Tea Market (Values in USD Thousand)


India Export Potential Assessment For Tea Market (Values in USD Thousand)

India Tea Market Highlights

Report Name India Tea Market 
Forecast period 2025-2031
CAGR 6.27%
Growing Sector Stationary lead acid battery

Topics Covered in the India Tea Market Report

India Tea Market report thoroughly covers the market By Type, By Packaging, By Distribution Channel, By Application.The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Tea Market Synopsis

India Tea Market Growthcan be attributed to various factors such as increasing disposable income, changing consumer preferences towards healthier beverages, and the rise of tea cafes and specialty tea shops.India is one of the largest producers and consumers of tea in the world, accounting for around 25% of global production

According to 6Wresearch, the India Tea Market Size is expected to reach a significant CAGR of 4% during the forecast period 2025-2031.One of the key drivers for the growth of the India tea market is the rising awareness among consumers about the health benefits associated with tea consumption. Tea contains antioxidants and polyphenols that help in reducing the risk of chronic diseases such as heart disease, cancer, and diabetes. With increasing health consciousness among consumers, there has been a shift towards healthier beverage options like tea. Apart from this, the growing availability of specialty teas. With the increase in disposable income, consumers are willing to spend more on premium and high-quality teas such as green tea, white tea, oolong tea, and herbal infusions. Furthermore, the expansion of e-commerce platforms has made it easier for consumers to access a wide range of specialty teas from different regions across India.

The Indian tea market has been facing numerous challenges in recent years and these challenges are expected to continue. One of the major challenges faced by the industry is the increasing competition from other beverage options such as coffee and energy drinks. Additionally, the fluctuation in supply due to weather conditions. Tea production heavily relies on favourable weather conditions, making it vulnerable to climate change.

India Tea Market Trends

India Tea Industryhas witnessed significant growth in recent years and is expected to continue its upward trend. India is the second-largest producer of tea in the world, accounting for around 25% of global production. The demand for tea in India has been steadily increasing due to factors such as rising disposable income, changing consumer preferences, and increasing health consciousness.One of the major trends that can be observed in the Indian tea market is the shift towards healthier alternatives such as green tea and herbal tea.

Investment Opportunities in the India Tea Market

India Tea Market Sharehas always been one of the largest producers and consumers of tea in the world. The country produces a variety of teas such as Assam, Darjeeling, Nilgiris, and Kangra, among others. With a rich history and culture surrounding tea consumption, it is no surprise that India is an important player in the global tea market.One of the major opportunities for investment in the Indian tea market lies in the production of organic and herbal teas. With an increasing focus on healthy and natural products, there has been a surge in demand for organic and herbal teas in recent years. This trend is expected to continue, creating a lucrative market for investors looking to tap into the Indian tea industry.

Leading Players in the India Tea Market

The India tea market is highly competitive and dominated by a few key players. Key players include Tata Consumer Products, which offers a range of popular brands like Tata Tea; Hindustan Unilever Limited, known for Brooke Bond and Lipton teas; and Wagh Bakri Tea Group, a significant player with a strong presence across India. Other notable contributors include Goodricke Group, Gujarat Tea Processors & Packers Ltd (popular for Society Tea), and regional brands like Assam Tea Company. T

Government Regulations

The Indian tea market has been subject to various government regulations and policies over the years, with some major changes expected in the coming years. The government is looking to implement several measures that will impact the production, distribution, and consumption of tea in India.One of the key areas of focus for the government is sustainability and environmental conservation. With increasing awareness about climate change and its impact on agriculture, there has been a growing demand for sustainable agricultural practices. In line with this, the government is planning to incentivize tea producers who adopt eco-friendly methods of cultivation such as organic farming or use renewable energy sources.

Future Insights of the India Tea Market

The tea market in India has seen significant growth over the years, with it being one of the leading producers and consumers of tea globally. With a rich history and culture surrounding this beverage, it is deeply ingrained in the daily lives of Indians.One key factor that will influence the future insights in the Indian tea market is changing consumer preferences. With an increasing awareness about health and wellness, there has been a shift towards healthier options and functional beverages. This trend is expected to continue in the coming years, leading to a higher demand for herbal and green teas.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

Black Tea to dominate the market- By Type

Black Tea Black tea has been leading the market for many years. This is mainly due to its strong and bold flavour which is preferred by a large segment of consumers.

Plastic Containers to dominate the market- By Packaging

Plastic containers are leading the way. This is due to their durability and ease of transport. However, with increasing awareness about environmental concerns, there has been a shift towards more eco-friendly options such as paperboards and aluminum tins.

Supermarkets/hypermarkets to dominate the market- By Distribution Channel

According to Ravi Bhandari, Research Head, 6wresearch, Supermarkets/hypermarkets are currently leading the India tea market in terms of distribution channels. These large retail stores offer a wide variety of tea brands and types, making it convenient for consumers to purchase their preferred choice.

Residential to dominate the market- By Application

The residential application segment is expected to lead the India tea market due to increasing consumption of tea in households. Tea has been an integral part of Indian culture and traditions, making it a popular choice among consumers.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • India Tea Market Outlook
  • Market Size of India Tea Market, 2024
  • Forecast of India Tea Market, 2031
  • Historical Data and Forecast of India Tea Revenues & Volume for the Period 2021 - 2031
  • India Tea Market Trend Evolution
  • India Tea Market Drivers and Challenges
  • India Tea Price Trends
  • India Tea Porter's Five Forces
  • India Tea Industry Life Cycle
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Green Tea for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Black Tea for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Oolong Tea for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Packaging for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Plastic Containers for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Loose Tea for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Paperboards for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Aluminum Tins for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Tea Bags for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Online Stores for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Residential for the Period 2021 - 2031
  • Historical Data and Forecast of India Tea Market Revenues & Volume By Commercial for the Period 2021 - 2031
  • India Tea Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Packaging
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By Application
  • India Tea Top Companies Market Share
  • India Tea Competitive Benchmarking By Technical and Operational Parameters
  • India Tea Company Profiles
  • India Tea Key Strategic Recommendations

Markets Covered

The market report has been segmented and sub-segmented into the following categories

By Type

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Fruit/Herbal Tea
  • Others

By Packaging

  • Plastic Containers
  • Loose Tea
  • Paperboards
  • Aluminum Tins
  • Tea Bags

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

By Application

  • Residential
  • Commercial
India Tea Market (2025-2031): FAQs
India Tea Market Size is expected to reach a significant CAGR of 4% during the forecast period 2025-2031.
One of the key drivers for the growth of the India tea market is the rising awareness among consumers about the health benefits associated with tea consumption.
One of the major challenges faced by the industry is the increasing competition from other beverage options such as coffee and energy drinks.
The Leading players in this regionare constantly striving to expand their reach and maintain their position.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 India Tea Market Overview
3.1 India Country Macro Economic Indicators
3.2 India Tea Market Revenues & Volume, 2021 & 2031F
3.3 India Tea Market - Industry Life Cycle
3.4 India Tea Market - Porter's Five Forces
3.5 India Tea Market Revenues & Volume Share, By Type, 2021 & 2031F
3.6 India Tea Market Revenues & Volume Share, By Packaging, 2021 & 2031F
3.7 India Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F
3.8 India Tea Market Revenues & Volume Share, By Application, 2021 & 2031F
4 India Tea Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 India Tea Market Trends
6 India Tea Market, By Types
6.1 India Tea Market, By Type
6.1.1 Overview and Analysis
6.1.2 India Tea Market Revenues & Volume, By Type, 2021 - 2031F
6.1.3 India Tea Market Revenues & Volume, By Green Tea, 2021 - 2031F
6.1.4 India Tea Market Revenues & Volume, By Black Tea, 2021 - 2031F
6.1.5 India Tea Market Revenues & Volume, By Oolong Tea, 2021 - 2031F
6.1.6 India Tea Market Revenues & Volume, By Fruit/Herbal Tea, 2021 - 2031F
6.1.7 India Tea Market Revenues & Volume, By Others, 2021 - 2031F
6.2 India Tea Market, By Packaging
6.2.1 Overview and Analysis
6.2.2 India Tea Market Revenues & Volume, By Plastic Containers, 2021 - 2031F
6.2.3 India Tea Market Revenues & Volume, By Loose Tea, 2021 - 2031F
6.2.4 India Tea Market Revenues & Volume, By Paperboards, 2021 - 2031F
6.2.5 India Tea Market Revenues & Volume, By Aluminum Tins, 2021 - 2031F
6.2.6 India Tea Market Revenues & Volume, By Tea Bags, 2021 - 2031F
6.3 India Tea Market, By Distribution Channel
6.3.1 Overview and Analysis
6.3.2 India Tea Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031F
6.3.3 India Tea Market Revenues & Volume, By Specialty Stores, 2021 - 2031F
6.3.4 India Tea Market Revenues & Volume, By Convenience Stores, 2021 - 2031F
6.3.5 India Tea Market Revenues & Volume, By Online Stores, 2021 - 2031F
6.3.6 India Tea Market Revenues & Volume, By Others, 2021 - 2031F
6.4 India Tea Market, By Application
6.4.1 Overview and Analysis
6.4.2 India Tea Market Revenues & Volume, By Residential, 2021 - 2031F
6.4.3 India Tea Market Revenues & Volume, By Commercial, 2021 - 2031F
7 India Tea Market Import-Export Trade Statistics
7.1 India Tea Market Export to Major Countries
7.2 India Tea Market Imports from Major Countries
8 India Tea Market Key Performance Indicators
9 India Tea Market - Opportunity Assessment
9.1 India Tea Market Opportunity Assessment, By Type, 2021 & 2031F
9.2 India Tea Market Opportunity Assessment, By Packaging, 2021 & 2031F
9.3 India Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F
9.4 India Tea Market Opportunity Assessment, By Application, 2021 & 2031F
10 India Tea Market - Competitive Landscape
10.1 India Tea Market Revenue Share, By Companies, 2024
10.2 India Tea Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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