Market Forecast By Type (Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, Others), By Packaging (Plastic Containers, Loose Tea, Paperboards, Aluminum Tins, Tea Bags), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others), By Application (Residential, Commercial) And Competitive Landscape
Product Code: ETC178243 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Tea market currently, in 2023, has witnessed an HHI of 3118, Which has increased slightly as compared to the HHI of 1772 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | India Tea Market |
ย Base Year | 2022 |
ย Historical Period | 2019-2022 |
ย Forecast Period | 2023-2029 |
ย Growth Rate | 5.99% |
ย Report Coverage | Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share |
ย Segment Coverage | By Type, By Packaging, By Distribution Channel, By Application |
ย Customization Scope | 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert atย sales@6wresearch.comย |
ย Pricing and Purchase Options | Avail customization purchase option to know the exact pricing of your research needs |
India Tea Market report thoroughly covers the market by type, by packaging, by distribution channel, and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
India Tea Market is anticipated to gain momentum in the country in the coming years due to various drivers such as, increasing consumer base in urban areas and growing green tea consumption with a growing health awareness. Tea has deep cultural roots in the country and is a staple beverage for many Indians. The tradition of chai (spiced tea) is a prominent driver, with tea being consumed at homes, offices, and roadside stalls across the country. Growing population facilitates a substantial consumer base for tea products.
According to 6Wresearch, the Tea Market size in India is estimated to secure a growth rate of 5.99% and will reach US$ 18.2 Billion during the forecast period 2023-2029. Increasing Demand for Organic Tea is a prominent driver as the growing health awareness among consumers has led to an increase in demand for organic and natural products, such as tea leaves without any added preservatives or chemicals. This has encouraged companies operating in the sector to launch new flavors and varieties of organic teas with flavors like oolong, green etc., thus driving up sales volumes significantly in recent years. The increasing preference for convenience and rise in single households have resulted in higher consumption of easy-to-prepare food items such as ready-to-drink (RTD) beverages including tea packets or sachets that are easily available from grocery stores or online platforms. This trend is consequently boosting revenue generation within the industry across all segments including black & green retail teas, RTD Teas & Herbal Teas amongst others, contributing to the India Tea Market growth.
The COVID-19 pandemic had a significant impact on the India Tea Market which is a part of the Asia Pacific Tea Market. The pandemic affected various aspects of the tea market, leading to both challenges and opportunities. Lockdowns, travel restrictions, and labor shortages had impacted the harvesting and processing of tea leaves. This resulted in a temporary decrease in tea production and affected the livelihoods of tea workers in the country. On the other hand, the market was seen growing during the pandemic. With people staying at home more, there was a high demand for packaged tea for at-home consumption. Consumers started consuming different types of teas, include herbal and specialty varieties, as they sought to boost their immunity and overall well-being during the health crisis. This shift in consumer preferences had opened new opportunityโs corridors for tea producers to expand their product offerings.
Indian tea market report shows a tremendous growth supported by the government initiatives. One of the significant is the allocation of relief packages to support tea workers and small tea growers to cope up with the economic hardships. The government has also introduced campaigns to encourage the tea consumption as a healthy beverage. Furthermore, the government focuses on enhancing the standards and quality of Indian tea to improve its competitiveness worldwide. To maintain the safety and hygiene standards in tea processing units, various efforts and steps have taken by the government through the launching of tea quality standards. These are some measures taken by the government that are creating opportunities for the market growth, including tea market in the country.
Key players operating within this space include:
According to Nitesh Kumar, Research Manager, 6Wresearch, black tea has a high demand in the market and currently dominating India tea market share owing to, this has been a traditional choice of the consumers, nevertheless, other tea consumption is also on the rise, such as green tea due to increasing health awareness.
Based on the distribution channel, while supermarkets/hypermarkets and specialty stores continue to be traditional preferable modes to purchase tea in the country. On the other side, online stores are also gaining momentum with the changing consumer shopping habits.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Tea Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Tea Market Revenues & Volume, 2023 & 2030F |
3.3 India Tea Market - Industry Life Cycle |
3.4 India Tea Market - Porter's Five Forces |
3.5 India Tea Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 India Tea Market Revenues & Volume Share, By Packaging, 2020 & 2030F |
3.7 India Tea Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
3.8 India Tea Market Revenues & Volume Share, By Application, 2020 & 2030F |
4 India Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Tea Market Trends |
6 India Tea Market, By Types |
6.1 India Tea Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Tea Market Revenues & Volume, By Type, 2023 - 2030F |
6.1.3 India Tea Market Revenues & Volume, By Green Tea, 2023 - 2030F |
6.1.4 India Tea Market Revenues & Volume, By Black Tea, 2023 - 2030F |
6.1.5 India Tea Market Revenues & Volume, By Oolong Tea, 2023 - 2030F |
6.1.6 India Tea Market Revenues & Volume, By Fruit/Herbal Tea, 2023 - 2030F |
6.1.7 India Tea Market Revenues & Volume, By Others, 2023 - 2030F |
6.2 India Tea Market, By Packaging |
6.2.1 Overview and Analysis |
6.2.2 India Tea Market Revenues & Volume, By Plastic Containers, 2023 - 2030F |
6.2.3 India Tea Market Revenues & Volume, By Loose Tea, 2023 - 2030F |
6.2.4 India Tea Market Revenues & Volume, By Paperboards, 2023 - 2030F |
6.2.5 India Tea Market Revenues & Volume, By Aluminum Tins, 2023 - 2030F |
6.2.6 India Tea Market Revenues & Volume, By Tea Bags, 2023 - 2030F |
6.3 India Tea Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Tea Market Revenues & Volume, By Supermarkets/Hypermarkets, 2023 - 2030F |
6.3.3 India Tea Market Revenues & Volume, By Specialty Stores, 2023 - 2030F |
6.3.4 India Tea Market Revenues & Volume, By Convenience Stores, 2023 - 2030F |
6.3.5 India Tea Market Revenues & Volume, By Online Stores, 2023 - 2030F |
6.3.6 India Tea Market Revenues & Volume, By Others, 2023 - 2030F |
6.4 India Tea Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Tea Market Revenues & Volume, By Residential, 2023 - 2030F |
6.4.3 India Tea Market Revenues & Volume, By Commercial, 2023 - 2030F |
7 India Tea Market Import-Export Trade Statistics |
7.1 India Tea Market Export to Major Countries |
7.2 India Tea Market Imports from Major Countries |
8 India Tea Market Key Performance Indicators |
9 India Tea Market - Opportunity Assessment |
9.1 India Tea Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 India Tea Market Opportunity Assessment, By Packaging, 2020 & 2030F |
9.3 India Tea Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
9.4 India Tea Market Opportunity Assessment, By Application, 2020 & 2030F |
10 India Tea Market - Competitive Landscape |
10.1 India Tea Market Revenue Share, By Companies, 2023 |
10.2 India Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |