| Product Code: ETC7555615 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s tissue and hygiene import shipments continue to see significant growth, with a high Herfindahl-Hirschman Index (HHI) indicating a concentrated market in 2024. The top exporting countries to India, including South Korea, China, USA, Malaysia, and Germany, play a crucial role in meeting the demand. The impressive compound annual growth rate (CAGR) of 14.05% from 2020 to 2024 reflects a thriving market, while the growth rate of 6.76% in 2023-24 suggests sustained momentum. Overall, the sector is poised for further expansion and development in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Tissue and Hygiene Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Tissue and Hygiene Market Revenues & Volume, 2021 & 2031F |
3.3 India Tissue and Hygiene Market - Industry Life Cycle |
3.4 India Tissue and Hygiene Market - Porter's Five Forces |
3.5 India Tissue and Hygiene Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Tissue and Hygiene Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Tissue and Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in India |
4.2.2 Growing urban population and changing lifestyle preferences towards convenient hygiene products |
4.2.3 Rising disposable income leading to higher spending on premium tissue and hygiene products |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in certain segments of the market |
4.3.2 Lack of proper infrastructure and distribution networks in rural areas hindering market penetration |
4.3.3 Competition from traditional alternatives such as cloth napkins and handkerchiefs |
5 India Tissue and Hygiene Market Trends |
6 India Tissue and Hygiene Market, By Types |
6.1 India Tissue and Hygiene Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Tissue and Hygiene Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Tissue and Hygiene Market Revenues & Volume, By Toilet Paper, 2021- 2031F |
6.1.4 India Tissue and Hygiene Market Revenues & Volume, By Paper Towels, 2021- 2031F |
6.1.5 India Tissue and Hygiene Market Revenues & Volume, By Napkins, 2021- 2031F |
6.1.6 India Tissue and Hygiene Market Revenues & Volume, By Facial Tissues, 2021- 2031F |
6.1.7 India Tissue and Hygiene Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Tissue and Hygiene Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Tissue and Hygiene Market Revenues & Volume, By Retail Pharmacies, 2021- 2031F |
6.2.3 India Tissue and Hygiene Market Revenues & Volume, By Drugstores, 2021- 2031F |
6.2.4 India Tissue and Hygiene Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.5 India Tissue and Hygiene Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.6 India Tissue and Hygiene Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 India Tissue and Hygiene Market Import-Export Trade Statistics |
7.1 India Tissue and Hygiene Market Export to Major Countries |
7.2 India Tissue and Hygiene Market Imports from Major Countries |
8 India Tissue and Hygiene Market Key Performance Indicators |
8.1 Adoption rate of eco-friendly and sustainable tissue and hygiene products |
8.2 Growth in the number of modern retail outlets stocking tissue and hygiene products |
8.3 Usage of digital marketing channels to promote and educate consumers about new products and innovations. |
9 India Tissue and Hygiene Market - Opportunity Assessment |
9.1 India Tissue and Hygiene Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Tissue and Hygiene Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Tissue and Hygiene Market - Competitive Landscape |
10.1 India Tissue and Hygiene Market Revenue Share, By Companies, 2024 |
10.2 India Tissue and Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here