Product Code: ETC108763 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India tomato juice market is expected to witness substantial growth in the coming years, owing to increasing demand for healthy drinks and rising awareness about health benefits of consuming tomato juice. Furthermore, the growing population in India and increased disposable incomes are also likely to drive the development of this sector. The increasing trend towards consumption of natural juices is further providing an impetus for growth in this market.
The increasing demand for tomato juice in the India market can be attributed to factors such as growing health consciousness among consumers, rising disposable income levels and changing lifestyles. Consumers are becoming more aware of the health benefits associated with consuming fruits and vegetables, which has led to increased consumption of tomato juice in India. Moreover, with rising disposable incomes, there is a greater willingness among consumers to spend on healthier alternatives such as food and beverage products that contain real fruit juices or extracts. Additionally, due to changing lifestyles, convenience and ready-to-drink beverages have gained traction over traditional drinks like lassi or butter milk. This shift towards convenient options such as packaged juice has further driven growth in the India tomato juice market.
However, a few challenges such as lack of awareness regarding nutritional value associated with tomato juice, high cost due to long processing time required before bottling, availability of cheaper substitutes like fruit juices are anticipated to impede the market growth over the forecast period. In addition, limited shelf life and seasonal production may also act as a hindrance for key players operating in this industry.
Some of the key players involved in India Tomato Juice Market include Dabur India Ltd., PepsiCo Inc., Nestle S.A., Coca-Cola Company among others. These companies mainly focus on product innovation and branding strategies so as to gain competitive advantage over its competitors