| Product Code: ETC7556609 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, India`s vitamins & supplements import market continued to see diversification with top exporters being the USA, Germany, Denmark, Italy, and Sweden. The low Herfindahl-Hirschman Index (HHI) indicates a competitive market landscape. The compound annual growth rate (CAGR) of 5.95% from 2020 to 2024 reflects sustained demand. Although the growth rate slightly slowed to 1.31% in 2024 compared to the previous year, the overall trend remains positive, showcasing a steady uptick in the importation of vitamins and supplements into India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Vitamins & Supplements Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Vitamins & Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 India Vitamins & Supplements Market - Industry Life Cycle |
3.4 India Vitamins & Supplements Market - Porter's Five Forces |
3.5 India Vitamins & Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Vitamins & Supplements Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Vitamins & Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness among Indian consumers |
4.2.2 Growing disposable income leading to higher purchasing power |
4.2.3 Rising urbanization and changing lifestyles promoting the need for dietary supplements |
4.3 Market Restraints |
4.3.1 Lack of regulatory framework and quality control measures in the industry |
4.3.2 Cultural preferences for traditional medicine over vitamins and supplements |
4.3.3 Price sensitivity among price-conscious consumers |
5 India Vitamins & Supplements Market Trends |
6 India Vitamins & Supplements Market, By Types |
6.1 India Vitamins & Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Vitamins & Supplements Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Vitamins & Supplements Market Revenues & Volume, By Multivitamins, 2021- 2031F |
6.1.4 India Vitamins & Supplements Market Revenues & Volume, By Calcium Supplements, 2021- 2031F |
6.1.5 India Vitamins & Supplements Market Revenues & Volume, By Pediatric Supplements, 2021- 2031F |
6.2 India Vitamins & Supplements Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Vitamins & Supplements Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.3 India Vitamins & Supplements Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 India Vitamins & Supplements Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.2.5 India Vitamins & Supplements Market Revenues & Volume, By Online Retails, 2021- 2031F |
7 India Vitamins & Supplements Market Import-Export Trade Statistics |
7.1 India Vitamins & Supplements Market Export to Major Countries |
7.2 India Vitamins & Supplements Market Imports from Major Countries |
8 India Vitamins & Supplements Market Key Performance Indicators |
8.1 Number of health and wellness events and campaigns promoting the benefits of vitamins and supplements |
8.2 Percentage of population engaging in regular exercise and fitness activities |
8.3 Growth in the number of health and wellness influencers and bloggers in India |
8.4 Increase in the number of health-conscious products and brands entering the market |
9 India Vitamins & Supplements Market - Opportunity Assessment |
9.1 India Vitamins & Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Vitamins & Supplements Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Vitamins & Supplements Market - Competitive Landscape |
10.1 India Vitamins & Supplements Market Revenue Share, By Companies, 2024 |
10.2 India Vitamins & Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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