Product Code: ETC130921 | Publication Date: Jun 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India wafer biscuit market is growing rapidly due to the rising demand from consumers for convenience food items. The increasing consumption of snack foods among urban and rural populations has driven growth in this segment, as manufacturers have capitalized on the opportunity to produce a variety of flavors, shapes, sizes, and packaging options. This has resulted in an increase in product penetration across India and has been further supported by innovations such as low-sugar variants. The Indian snacks industry was estimated at Rs 1 trillion with wafers dominating the landscape accounting for nearly 45% share followed by biscuits (35%).
Increase in Disposable Income: Rising disposable incomes are driving consumer?s preference towards convenient snacking options like wafer biscuits. Increasing urbanization along with increased spending power of consumers is driving demand for packaged snacks including wafers amongst others which provide greater convenience than traditional snacks items like chiwda etc. Growing Penetration & Variety: Consumer preferences towards different flavors offered by ready-to-eat products such as cheese flavored chips or masala flavored thin slices have led to high penetration rate amongst all age groups leading to emergence of large variety available in supermarkets or kirana stores etc., thus driving sales volumes higher over past few years . Government Initiatives: The government`s initiatives such as Make In India campaign where FMCG companies have invested significantly into R&D activities resulting into launch of innovative products that cater emerging customer needs therebyboosting consumption . Further introduction GST structure has rationalised duties on various commodities especially edible oils used for making cookies resulting increase availability & affordability aiding its popularity across segments particularly lower income strata households who prefer buying cheaper packs owing their limited budget constraints .
High Price : Though there are numerous brands present catering various price points within same category but still these products being branded ones , they suffer from pricing challenge when compared with unbranded/local competitors offering similar varieties at much cheaper rates thus restraining them from reaching out maximum potential customer base , mainly lower income strata population largely residing outside metros & tier I cities. Increasing Raw Material Prices : With rising pricesof raw materials namely wheat flour , sugar etc., manufacturers are compelled toeither absorb additional costs or pass it onto customers translatinginto higher price which might act against attracting more buyers.
India Wafer Biscuit |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Wafer Biscuit Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Wafer Biscuit Market Revenues & Volume, 2020 & 2027F |
3.3 India Wafer Biscuit Market - Industry Life Cycle |
3.4 India Wafer Biscuit Market - Porter's Five Forces |
3.5 India Wafer Biscuit Market Revenues & Volume Share, By Form, 2020 & 2027F |
3.6 India Wafer Biscuit Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 India Wafer Biscuit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Wafer Biscuit Market Trends |
6 India Wafer Biscuit Market, By Types |
6.1 India Wafer Biscuit Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 India Wafer Biscuit Market Revenues & Volume, By Form, 2018 - 2027F |
6.1.3 India Wafer Biscuit Market Revenues & Volume, By Cream Filled, 2018 - 2027F |
6.1.4 India Wafer Biscuit Market Revenues & Volume, By Coated, 2018 - 2027F |
6.2 India Wafer Biscuit Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Wafer Biscuit Market Revenues & Volume, By Super Markets/ Hyper Markets, 2018 - 2027F |
6.2.3 India Wafer Biscuit Market Revenues & Volume, By Convenience Stores, 2018 - 2027F |
6.2.4 India Wafer Biscuit Market Revenues & Volume, By Online retailers, 2018 - 2027F |
6.2.5 India Wafer Biscuit Market Revenues & Volume, By Others, 2018 - 2027F |
7 India Wafer Biscuit Market Import-Export Trade Statistics |
7.1 India Wafer Biscuit Market Export to Major Countries |
7.2 India Wafer Biscuit Market Imports from Major Countries |
8 India Wafer Biscuit Market Key Performance Indicators |
9 India Wafer Biscuit Market - Opportunity Assessment |
9.1 India Wafer Biscuit Market Opportunity Assessment, By Form, 2020 & 2027F |
9.2 India Wafer Biscuit Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
10 India Wafer Biscuit Market - Competitive Landscape |
10.1 India Wafer Biscuit Market Revenue Share, By Companies, 2020 |
10.2 India Wafer Biscuit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |