India Wallpaper Market (2023-2029) | Forecast, Revenue, Industry, Companies, Outlook, Size, Analysis, Value, Growth, Share, COVID-19 IMPACT & Trends

Topics Covered in the India Wallpaper Market

India Wallpaper Market report thoroughly covers the market by wallpaper type and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Wallpaper Market Synopsis

India Wallpaper Market is estimated to surge in the coming years on the back of increasing demand from residential and commercial customers, manufacturers are introducing innovative designs every year. Furthermore, this growth can be attributed to factors such as rapid urbanization and changing lifestyle trends. Increasing disposable incomes of the population enabling them to change to premium quality and latest designed wallpapers to enhance home interior. This is one of the factors securing high product demand simultaneously market growth.

According to 6Wresearch, the India Wallpaper Market size is projected to surge at a CAGR of 4.75% during the forecast period 2023-2029 and it will reach USD 521.83 Million. The market growth is influenced by various aspects like, changing lifestyle, rapid urbanization, and growing middle class income level. Additionally, Increase in Infrastructure Development & Renovation Projects – Increased development in infrastructure activities such as road construction projects or public housing projects have led to more opportunities for wallpaper suppliers in India. There has also been an increase in renovation activity leading to demand for various types of wallcoverings which further provides new business opportunities for wallpaper suppliers & manufacturers. However, one major challenge that limits the growth of this industry is high cost involved due to its labour-intensive process including fine printing technology used by most wallpaper manufactures. Price sensitivity remains a key factor hampering sales margins especially when competing against other interior decor products like paints etc. these are some major challenges that impede the market growth. Despite these challenges, market is still gaining momentum with the rising population and increasing per capita income levels, there has been a considerable rise in demand for luxury goods such as designer wallpapers due its aesthetic appeal & long lasting charm added with customization options available these days.

Some Ongoing Trends of the India Wallpaper Market

Growing Demand for Customized Design Solutions – With emergence of digital printing technology, demand for customized design solutions providing unique looks is on rise which offers creative freedom giving out different styles compared to traditional ones. Digital Printing Technology Gaining Momentum – Rising awareness about ecofriendly materials, less wastage associated with digital printing along with quick turnaround time due to use automated machines makes them attractive option amongst all other processes. Emerging Preference for Eco Friendly Products–Due To environmental concerns people are now increasingly looking into products made up from natural based biodegradable ingredients like PVC free papers etc.

COVID-19 influence on the India Wallpaper Market

The COVID-19 pandemic had left an adverse impact on the India Wallpaper Market which is a part of the Asia Pacific Wallpaper Market. during the pandemic phase, the market witnesses a downfall underpinned by interruptions in the supply chain, labour shortages, and reduction in the consumer spending. The lockdowns imposed by the government to cease the prevalence of virus spread, as a result, temporary halt in construction and interior decoration projects was seen, which had impacted the wallpaper’s demand.  All these measures had caused the disturbance in the product demand, led to a major decline in the market growth.

Key Players of the India Wallpaper Market

Key players in the India Wallpaper Market are mentioned below in the list:

• Asian Paints
• Nilaya by Asian Paints
• D'décor
• Marshalls
• Excel Wallpapers

They have introduced a wide range of wallpaper designs, materials, and patterns to suit various tastes, ensuring that consumers have access to a diverse array of options.

Government Initiatives introduced in the India Wallpaper Market

As per the government’s initiatives, market is positively gaining traction and is estimated to surge over the years. The 'Make in India' aims to boost the domestic manufacturing to reduce the import dependency, this has resulted in an increased manufacturing of home furnishing products, including wallpaper. Additionally, the government is providing financial incentives and subsidies to encourage manufacturers to produce eco-friendly and sustainable wallpaper materials. With this, the government has simplified the import and export procedures to facilitate seamless flow of raw materials and finished products. The government's focus on infrastructure development and the construction sector has indirectly creating favourable opportunity for the wallpaper market, as increased construction activity across the country leads to a surge in the demand for interior decoration products, including wallpapers.

Market Analysis by Wallpaper Type

According to Nitesh Kumar, Research Manager, 6Wresearch, the demand for non-woven wallpapers in the India Wallpaper Market is likely to surge as consumers give preference to durability, ease of installation, and design versatility. While other wallpapers are gaining traction, depending on the customer preferences.

Market Analysis by Application

Based on the application, the non-commercial segment is currently witnessing a high India Wallpaper Market share owing to, there has been a high adoption rate of wallpapers in the residential sector, as consumers are willing to invest in improving their house interior. Nevertheless, commercial segment has also been increasing wallpaper adoption in the country, with the growing demand from expanding hospitality sector.

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Wallpaper Market Outlook
• Market Size of India Wallpaper Market, 2022
• Forecast of India Wallpaper Market, 2029
• Historical Data and Forecast of India Wallpaper Revenues & Volume for the Period 2019 - 2029
• India Wallpaper Market Trend Evolution
• India Wallpaper Market Drivers and Challenges
• India Wallpaper Price Trends
• India Wallpaper Porter's Five Forces
• India Wallpaper Industry Life Cycle
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Wallpaper Type for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Vinyl Wallpaper for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Non-woven Wallpaper for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Paper-based Wallpaper for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Fabric Wallpaper for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Other Wallpaper Types for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Application for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Commercial for the Period 2019 - 2029
• Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Non-commercial for the Period 2019 - 2029
• India Wallpaper Import Export Trade Statistics
• Market Opportunity Assessment By Wallpaper Type
• Market Opportunity Assessment By Application
• India Wallpaper Top Companies Market Share
• India Wallpaper Competitive Benchmarking By Technical and Operational Parameters
• India Wallpaper Company Profiles
• India Wallpaper Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Wallpaper Type

• Vinyl Wallpaper
• Non-Woven Wallpaper
• Paper-Based Wallpaper
• Fabric Wallpaper
• Other Wallpaper Types

By Application

• Commercial
• Non-Commercial