India Whiskey Market (2024-2030) Outlook | Companies, Value, Trends, Analysis, Size, Share, Forecast, Growth, Revenue & Industry

Market Forecast By By Product Type (American Whisky, Irish Whisky, Scotch Whisky, Canadian Whisky, Others), By By Distribution Channel (On-trade, Off-trade) And Competitive Landscape
Product Code: ETC189396 Publication Date: Aug 2023 Updated Date: Apr 2024 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

India Whiskey Market Shipment Analysis

India Whiskey Market registered a growth of 97.13% in value shipments in 2022 as compared to 2021 and an increase of 2.07% CAGR in 2022 over a period of 2017. In Whiskey Market India is becoming more competitive as the HHI index in 2022 was 5049 while in 2017 it was 6780. Herfindahl Index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means less numbers of players or countries exporting in the market. India has reportedly relied more on imports to meet its growing demand in Whiskey Market.

India Whiskey Market Competition 2023


India Export Potential Assessment For Whiskey Market (Values in Thousand)


India Whiskey Market Synopsis

The whiskey market in India is expected to grow at a CAGR of 8.10% during the forecast period 2023-2029. The growth is attributed to the rising demand for premium and high-end whisky varieties, increasing disposable incomes and improving economic conditions, growing urban population and lifestyle changes amongst consumers, and increasing population of young adults aged between 21???35 years old who are more likely to consume alcoholic beverages. Additionally, the introduction of several new product offerings from leading manufacturers, as well as international brands, has allowed them to gain a greater foothold in the India liquor market which will further accelerate this growth over the forecast period. Furthermore, increased marketing activities such as promotional campaigns undertaken by companies has been contributing towards positive brand awareness about whiskey among potential customers thereby driving up its sales volumes in India.

Market Drivers

The Indiawhiskey market is driven by increasing disposable income, growing population of millennials and Gen-Z preferring premium products, rising health consciousness among consumers, government policies favoring production of alcoholic beverages in the country and availability of various brands with a wide product range. Increasing awareness about different varieties associated with whiskey consumption is also driving the growth in this market. The introduction of new flavors such as honey, cinnamon and nutmeg has further expanded consumer choices. Furthermore, promotional activities undertaken by manufacturers through digital marketing campaigns have boosted the sales of whiskey in India.

Challenges of the Market

High taxation rate on whisky products is one major challenge faced by many India manufacturers which affects their profitability adversely and thus hampering development prospects for new entrants into this market space in India Stringent regulations imposed on labeling requirements along with stringent alcohol laws & regulations creates a hurdle for companies operating in this sector.Uneven distribution networks across rural areas has resulted slow penetration of Whiskey brands particularly across tier-II cities & rural markets thus limiting potential market size.

Key Players in the Market

The major players operating in the India Whiskey Market include Pernod Ricard India, Diageo Plc (United Spirits Limited), Radico Khaitan Ltd., Allied Blenders & Distillers Pvt Ltd., Jagatjit Industries Limited, John Distilleries Private Limited, Tilaknagar Industries Limited , Amrut Distilleries Private limited among others

Key Highlights of the Report:

  • India Whiskey Market Outlook
  • Market Size of India Whiskey Market, 2023
  • Forecast of India Whiskey Market, 2030
  • Historical Data and Forecast of India Whiskey Revenues & Volume for the Period 2020-2030
  • India Whiskey Market Trend Evolution
  • India Whiskey Market Drivers and Challenges
  • India Whiskey Price Trends
  • India Whiskey Porter's Five Forces
  • India Whiskey Industry Life Cycle
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By By Product Type for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By American Whisky for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By Irish Whisky for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By Scotch Whisky for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By Canadian Whisky for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By On-trade for the Period 2020-2030
  • Historical Data and Forecast of India Whiskey Market Revenues & Volume By Off-trade for the Period 2020-2030
  • India Whiskey Import Export Trade Statistics
  • Market Opportunity Assessment By By Product Type
  • Market Opportunity Assessment By By Distribution Channel
  • India Whiskey Top Companies Market Share
  • India Whiskey Competitive Benchmarking By Technical and Operational Parameters
  • India Whiskey Company Profiles
  • India Whiskey Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Whiskey Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Whiskey Market Revenues & Volume, 2020 & 2030F

3.3 India Whiskey Market - Industry Life Cycle

3.4 India Whiskey Market - Porter's Five Forces

3.5 India Whiskey Market Revenues & Volume Share, By By Product Type, 2020 & 2030F

3.6 India Whiskey Market Revenues & Volume Share, By By Distribution Channel, 2020 & 2030F

4 India Whiskey Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 India Whiskey Market Trends

6 India Whiskey Market, By Types

6.1 India Whiskey Market, By By Product Type

6.1.1 Overview and Analysis

6.1.2 India Whiskey Market Revenues & Volume, By By Product Type, 2020-2030F

6.1.3 India Whiskey Market Revenues & Volume, By American Whisky, 2020-2030F

6.1.4 India Whiskey Market Revenues & Volume, By Irish Whisky, 2020-2030F

6.1.5 India Whiskey Market Revenues & Volume, By Scotch Whisky, 2020-2030F

6.1.6 India Whiskey Market Revenues & Volume, By Canadian Whisky, 2020-2030F

6.1.7 India Whiskey Market Revenues & Volume, By Others, 2020-2030F

6.2 India Whiskey Market, By By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 India Whiskey Market Revenues & Volume, By On-trade, 2020-2030F

6.2.3 India Whiskey Market Revenues & Volume, By Off-trade, 2020-2030F

7 India Whiskey Market Import-Export Trade Statistics

7.1 India Whiskey Market Export to Major Countries

7.2 India Whiskey Market Imports from Major Countries

8 India Whiskey Market Key Performance Indicators

9 India Whiskey Market - Opportunity Assessment

9.1 India Whiskey Market Opportunity Assessment, By By Product Type, 2020 & 2030F

9.2 India Whiskey Market Opportunity Assessment, By By Distribution Channel, 2020 & 2030F

10 India Whiskey Market - Competitive Landscape

10.1 India Whiskey Market Revenue Share, By Companies, 2023

10.2 India Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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