Product Code: ETC385284 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The total value of the India wine and brandy market was estimated to be around US $3.5 billion in 2025, a rise of around 11% since 2017. It is expected to grow at an impressive CAGR of 12.2%. Rising disposable incomes, evolving tastes & preferences towards alcoholic beverages are some of the key factors driving the growth in this sector. The total volume stood at about 50 million litres in 2025 with products such as sparkling wines, fortified wines and dessert wines gaining traction among India consumers.
The India wine and brandy market have experienced substantial growth over the years. Factors contributing to this growth include changing consumer preferences, increasing disposable incomes, urbanization, and a shift towards Western drinking habits. Moreover, a rising culture of wine appreciation and social acceptance of moderate alcohol consumption have boosted the demand for wines and brandies in India. The growing trend of wineries and vineyards, both domestic and international, entering the India market has also played a significant role in expanding the availability and variety of products.
The India Wine and Brandy market have experienced steady growth over the past few years due to increasing disposable incomes, changing consumer preferences, and a growing appreciation for alcoholic beverages. However, the market faces several challenges. Firstly, there are significant cultural and social barriers in India related to alcohol consumption, especially among conservative sections of the population. This restricts the market`s potential reach and growth. Additionally, high taxation and complex regulations imposed by different states in India make it difficult for wine and brandy producers to operate smoothly across the country. The lack of awareness and knowledge about wine and brandy among a large segment of the population is also a hurdle to market expansion. Furthermore, the India market is dominated by domestically produced spirits like whiskey, which poses strong competition for wine and brandy imports. Finally, distribution and logistics challenges in India vast and diverse geography can hinder the efficient supply chain for these products.
The wine and brandy market in India has witnessed steady growth in recent years. With a growing middle-class population and increasing disposable income, there has been a surge in the demand for premium alcoholic beverages. Additionally, changing consumer preferences and a shift towards westernized lifestyles have further fueled the market`s expansion. However, the outbreak of COVID-19 in early 2025 significantly impacted the industry. The restrictions on social gatherings, closure of bars and restaurants, and disruptions in the supply chain led to a decline in sales. Despite these challenges, the market has shown resilience, with an increasing number of consumers opting for online purchases and home consumption during lockdowns. As the country gradually recovers from the pandemic, the wine and brandy market is expected to rebound and continue its growth trajectory.
The India Wine and Brandy market showcase a diverse range of participants, including domestic and international brands. Established domestic players like Sula Vineyards, Grover Zampa Vineyards, and Fratelli Wines have contributed significantly to the market`s growth. Additionally, international brands such as Mo?t Hennessy and Pernod Ricard have made their presence known in India premium wine and brandy segments.