| Product Code: ETC7557210 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, India continued to see a significant influx of wrapping tissue imports, with top exporters such as Indonesia, Vietnam, Bangladesh, China, and South Korea leading the way. Despite high concentration with a high Herfindahl-Hirschman Index (HHI), the industry saw a notable Compound Annual Growth Rate (CAGR) of 19.33% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -3.64%, signaling potential shifts in the market dynamics. This data highlights the evolving landscape of wrapping tissue imports in India and the competitive dynamics among key exporting countries.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Wrapping Tissue Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Wrapping Tissue Market Revenues & Volume, 2021 & 2031F |
3.3 India Wrapping Tissue Market - Industry Life Cycle |
3.4 India Wrapping Tissue Market - Porter's Five Forces |
3.5 India Wrapping Tissue Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Wrapping Tissue Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Wrapping Tissue Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Wrapping Tissue Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in India |
4.2.2 Growing demand for eco-friendly and sustainable packaging solutions |
4.2.3 Rising disposable income leading to higher spending on convenience products like wrapping tissue |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Competition from alternative packaging solutions like reusable bags or containers |
4.3.3 Lack of proper infrastructure for distribution and retail penetration in rural areas |
5 India Wrapping Tissue Market Trends |
6 India Wrapping Tissue Market, By Types |
6.1 India Wrapping Tissue Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Wrapping Tissue Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Wrapping Tissue Market Revenues & Volume, By Virgin Pulp, 2021- 2031F |
6.1.4 India Wrapping Tissue Market Revenues & Volume, By De-inked Pulp, 2021- 2031F |
6.1.5 India Wrapping Tissue Market Revenues & Volume, By Mixed Pulp, 2021- 2031F |
6.2 India Wrapping Tissue Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Wrapping Tissue Market Revenues & Volume, By Commercial, 2021- 2031F |
6.2.3 India Wrapping Tissue Market Revenues & Volume, By Residential, 2021- 2031F |
6.3 India Wrapping Tissue Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Wrapping Tissue Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 India Wrapping Tissue Market Revenues & Volume, By Online, 2021- 2031F |
7 India Wrapping Tissue Market Import-Export Trade Statistics |
7.1 India Wrapping Tissue Market Export to Major Countries |
7.2 India Wrapping Tissue Market Imports from Major Countries |
8 India Wrapping Tissue Market Key Performance Indicators |
8.1 Percentage increase in demand for eco-friendly wrapping tissue products |
8.2 Growth in online sales of wrapping tissue products |
8.3 Number of partnerships or collaborations with retail chains or supermarkets for product placement and visibility |
8.4 Adoption rate of innovative packaging designs or features in wrapping tissue products |
8.5 Increase in customer satisfaction scores related to wrapping tissue quality and availability |
9 India Wrapping Tissue Market - Opportunity Assessment |
9.1 India Wrapping Tissue Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Wrapping Tissue Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Wrapping Tissue Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Wrapping Tissue Market - Competitive Landscape |
10.1 India Wrapping Tissue Market Revenue Share, By Companies, 2024 |
10.2 India Wrapping Tissue Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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