Product Code: ETC099647 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia acoustic guitar market is one of the most rapidly growing markets in Southeast Asia. Indonesia has a large population of musicians and aspiring artists, which creates demand for acoustic guitars within the country. The rise of online music stores and platforms have made it easier to purchase guitars at competitive prices, leading to an increase in demand for them. Additionally, brands such as Fender and Yamaha have helped popularize the instrument among Indonesia customers.
The popularity of acoustic guitars has grown significantly in recent years due to its versatility and affordability compared to electric models. Acoustic-electric hybrid models are becoming increasingly popular amongst professional musicians who need both sound options during their performances or recordings. Other trends that are impacting this market include custom designs with unique finishes or materials like carbon fiber composites; improved hardware components such as pickups; and use of higher gauge strings which can produce deeper tones.
The rising number of young people interested in learning how to play musical instruments has led to an increased interest in buying acoustic guitars across Indonesia diverse demographics. Online stores offer a wide variety of guitars from different manufacturers at competitive prices, making them more accessible for consumers than ever before. Furthermore, advancements in technology have enabled players access better quality sounds with fewer effort when using these instruments. Companies like Fender and Gibson continue introducing new innovations into their products which helps drive up sales numbers while improving user experience such as multi-effects processors built into top end models or additional features like Bluetooth connectivity allowing users control their sound settings on the go without needing extra equipment. This creates attractive opportunities for customers looking for something different than traditional design options available on other models.
The impact of COVID-19 on Indonesia acoustic guitar market is significant. The pandemic has caused a decrease in demand for acoustic guitars, as people are no longer able to attend live music performances or purchase new instruments due to lockdowns and social distancing regulations. This has led to manufacturers reducing their production, resulting in less availability of inventory. At the same time, online sales have seen an increase during the pandemic as consumers shifted toward e-commerce platforms such as Lazada and Tokopedia. As a result, the competition among retailers has intensified; some companies have been forced out of business due to lack of sales while others were able to pivot by offering services like free shipping and special discounts.
Challenges faced by Indonesia acoustic guitar market include counterfeit products entering into circulation that could damage brand loyalty for certain brands and poor customer service from many vendors which can be difficult for customers who need help with selecting the right product or understanding how it works. Additionally, there is still limited awareness about the benefits associated with playing an instrument which creates difficulty in inspiring potential buyers to invest in one.
Key players in Indonesia acoustic guitar industry include Fender Musical Instruments Corporation (Fender), Yamaha Music Co., Ltd (Yamaha), Ibanez Guitars (Ibanez) and Epiphone (Epiphone). These four companies account for around 70% percent share in total electric guitar shipments within Indonesia according to 6Wresearch.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Acoustic Guitar Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Acoustic Guitar Market Revenues & Volume, 2020 & 2027F |
3.3 Indonesia Acoustic Guitar Market - Industry Life Cycle |
3.4 Indonesia Acoustic Guitar Market - Porter's Five Forces |
3.5 Indonesia Acoustic Guitar Market Revenues & Volume Share, By Product, 2020 & 2027F |
3.6 Indonesia Acoustic Guitar Market Revenues & Volume Share, By Application, 2020 & 2027F |
4 Indonesia Acoustic Guitar Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Acoustic Guitar Market Trends |
6 Indonesia Acoustic Guitar Market, By Types |
6.1 Indonesia Acoustic Guitar Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Acoustic Guitar Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 Indonesia Acoustic Guitar Market Revenues & Volume, By Nylon/gut Stringed Guitars, 2018 - 2027F |
6.1.4 Indonesia Acoustic Guitar Market Revenues & Volume, By Steel Stringed Guitars, 2018 - 2027F |
6.1.5 Indonesia Acoustic Guitar Market Revenues & Volume, By Other, 2018 - 2027F |
6.2 Indonesia Acoustic Guitar Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Acoustic Guitar Market Revenues & Volume, By Perform, 2018 - 2027F |
6.2.3 Indonesia Acoustic Guitar Market Revenues & Volume, By Teaching, 2018 - 2027F |
6.2.4 Indonesia Acoustic Guitar Market Revenues & Volume, By Other, 2018 - 2027F |
7 Indonesia Acoustic Guitar Market Import-Export Trade Statistics |
7.1 Indonesia Acoustic Guitar Market Export to Major Countries |
7.2 Indonesia Acoustic Guitar Market Imports from Major Countries |
8 Indonesia Acoustic Guitar Market Key Performance Indicators |
9 Indonesia Acoustic Guitar Market - Opportunity Assessment |
9.1 Indonesia Acoustic Guitar Market Opportunity Assessment, By Product, 2020 & 2027F |
9.2 Indonesia Acoustic Guitar Market Opportunity Assessment, By Application, 2020 & 2027F |
10 Indonesia Acoustic Guitar Market - Competitive Landscape |
10.1 Indonesia Acoustic Guitar Market Revenue Share, By Companies, 2020 |
10.2 Indonesia Acoustic Guitar Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |