Product Code: ETC086327 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Indonesia is the largest badminton market in Southeast Asia. It is estimated that around 50 million people, or 20% of the population, play badminton at least once a year in Indonesia. The popularity of badminton has been increasing rapidly in recent years due to the emergence of successful Indonesia players such as Taufik Hidayat and Susi Susanti. This has led to higher demand for badminton equipment like rackets, shuttlecocks, nets and shoes from both professional and amateur players alike.
The badminton equipment market in Indonesia is expected to grow significantly over the next few years with increased participation by youth and rising disposable incomes pushing up sales of sports goods including gear for playing badminton. Online shopping channels are also gaining traction among consumers leading to more sales through e-commerce platforms. Moreover, international companies such as Yonex have started selling their products directly online which further increases their reach into this growing market. Additionally, companies are also focusing on marketing campaigns targeted at younger audiences who are increasingly taking up badminton as a recreational sport rather than just competitively participating in tournaments or leagues.
The main drivers behind the growth of this industry include factors such as an increase in disposable income levels coupled with higher participation rates among youth; availability of better sporting infrastructure; proliferation of e-commerce channels; increased awareness regarding fitness & health benefits associated with playing sports; rise in number international tournaments being hosted by organizations like All England Open Badminton Championships etc.; and introduction & promotion initiatives undertaken by government organizations & private companies alike aimed at promoting physical activity among children & adults alike. All these factors combined have helped drive growth within this sector making it one of the fastest growing markets globally over past couple years.
The COVID-19 pandemic caused disruption across every industry but its impact was particularly severe on businesses related to physical activity since they were forced to close down operations completely during periods when lockdowns were imposed across most countries worldwide. Similarly, supply chains were disrupted causing delays/inability for many manufacturers/suppliers deliver orderson time resulting lower revenues & profits margins across board. However, despite all challenges faced, some positive strides can be seen especially within digital space where various virtual training programs / coaching sessions have been launched enabling customers stay connected while maintaining social distancing norms.
Limited availability of quality badminton gear in the Indonesia market due to limited manufacturers and suppliers. Difficulties in obtaining authentic and genuine badminton products, as counterfeit products are often sold at cheaper prices. High cost of importing high-quality equipment from other countries, making it difficult for local players to access them easily and affordably. A lack of awareness among Indonesias about the benefits of using good quality badminton equipment leading to low demand for such products in the country. Poor infrastructure for distributing badminton gear across Indonesia, with many rural areas lacking access to major outlets or retailers selling these items.
Yonex Badminton Indonesia, Li-Ning Badminton Indonesia, Victor Sports Indonesia, Apacs Badminon, Mizuno Badmintom
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Badminton equipment Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Badminton equipment Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Badminton equipment Market - Industry Life Cycle |
3.4 Indonesia Badminton equipment Market - Porter's Five Forces |
3.5 Indonesia Badminton equipment Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Badminton equipment Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Badminton equipment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Badminton equipment Market Trends |
6 Indonesia Badminton equipment Market, By Types |
6.1 Indonesia Badminton equipment Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Badminton equipment Market Revenues & Volume, By Type, 2018 - 2031F |
6.1.3 Indonesia Badminton equipment Market Revenues & Volume, By Badminton Racquet, 2018 - 2031F |
6.1.4 Indonesia Badminton equipment Market Revenues & Volume, By Shuttlecock, 2018 - 2031F |
6.1.5 Indonesia Badminton equipment Market Revenues & Volume, By Nets, 2018 - 2031F |
6.1.6 Indonesia Badminton equipment Market Revenues & Volume, By Others, 2018 - 2031F |
6.2 Indonesia Badminton equipment Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Badminton equipment Market Revenues & Volume, By Online, 2018 - 2031F |
6.2.3 Indonesia Badminton equipment Market Revenues & Volume, By Offline, 2018 - 2031F |
7 Indonesia Badminton equipment Market Import-Export Trade Statistics |
7.1 Indonesia Badminton equipment Market Export to Major Countries |
7.2 Indonesia Badminton equipment Market Imports from Major Countries |
8 Indonesia Badminton equipment Market Key Performance Indicators |
9 Indonesia Badminton equipment Market - Opportunity Assessment |
9.1 Indonesia Badminton equipment Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Badminton equipment Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Badminton equipment Market - Competitive Landscape |
10.1 Indonesia Badminton equipment Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Badminton equipment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |