Market Forecast By Product Type (Still Water, Sparkling Water, Functional Water, Others), By Packaging (PET, Cans, Others), By Distribution Channel (Off-trade, On-trade) And Competitive Landscape
| Product Code: ETC7560258 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Indonesia Bottled Water Market is projected to grow at a compound annual growth rate (CAGR) of 7.9% during the forecast period (2026–2032).
Below is the evaluation of the year-wise growth rate along with key drivers:
| Years | Estimated Annual Growth (%) | Growth Drivers |
| 2021 | 6.8% | Increased consumer health awareness, preference for bottled water over sugary drinks. |
| 2022 | 7.1% | Rising demand for functional water, especially in urban regions. |
| 2023 | 7.3% | Expansion of distribution networks in Tier 2 and Tier 3 cities. |
| 2024 | 7.5% | Government initiatives promoting water purification and environmental concerns. |
| 2025 | 7.8% | Continued growth in health-conscious consumer behaviour and rising disposable income. |
The Indonesia Bottled Water Market report thoroughly covers the market by quality, type, product, material, purchasing sources, pack size, and end-user packaging. The report provides a detailed analysis of ongoing market trends, opportunities, high-growth areas, and market drivers that will help stakeholders align strategies according to current and future market dynamics.
| Report Name | Indonesia Bottled Water Market |
| Forecast period | 2026-2032 |
| CAGR | 7.9% |
| Growing Sector | Premium Water |
Indonesia Bottled Water Industry is experiencing rapid growth, with more people becoming health conscious and growing expansion of urban areas. The major cities show increasing demand for premium and functional water products as retailers have developed better infrastructure. The government initiatives which support clean drinking water access and the funding for environmentally friendly packaging solutions have created positive market conditions. The consumer demand for convenient and hygienic products has resulted in increased bottled water consumption across both urban and rural regions.
Below are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Rising Health Awareness | Quality, Type, Product | Boosts demand for premium and functional water |
| Urbanization & Lifestyle Changes | Purchasing Sources, End-user Packaging | Expands retail and home delivery demand |
| Government Initiatives (e.g., Jal Jeevan Mission) | Quality, Type | Improves clean water access and consumption |
| Innovation in Packaging & Sustainability | Material, End-user Packaging | Appeals to eco-conscious consumers |
| Growth of Organized Retail & E-commerce | Purchasing Sources | Enhances product availability and variety |
Indonesia Bottled Water Market Size is projected to grow significantly, with a CAGR of 7.9% during the forecast period of 2026-2032. The Bottled Water Market of Indonesia is currently undergoing rapid expansion as growing number of people are becoming more health-conscious and they require safe drinking water. The market is experiencing growth due to government initiatives, that aim at improving water supply systems while enforcing strict quality control requirements. Consumers can now access bottled water products more easily as urban areas are now expanding, people have more disposable income along with the surge of retail and e-commerce businesses. The rising demand for high-quality functional and flavored water products is creating product development opportunities which are driving Indonesia Bottled Water Market Growth across all business sectors.
Below are some prominent restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| Environmental Concerns over Plastic Use | Material, End-user Packaging | Limits single-use plastic growth and encourages eco-friendly alternatives. |
| High Cost of Premium Water | Quality, Product | Restricts mass market penetration and limits broader consumer adoption. |
| Water Resource Management Issues | Type, Quality | Challenges sustainable water sourcing, affecting long-term supply stability. |
| Competition from Tap and Filtered Water | Purchasing Sources | Reduces bottled water consumption, especially in price-sensitive segments. |
| Regulatory Compliance for Packaging | Material, Product | Increases operational costs and forces investment in compliant solutions. |
Indonesia Bottled Water Market Environmental issues concerning plastic pollution, especially regarding single-use PET bottles, have a negative impact on the growth of the Indonesia Bottled Water Market. A large part of the consumers will not be able to buy premium and functional water due to their high prices. Water scarcity makes it difficult to harvest water sustainably. The presence of inexpensive home filtration systems as well as access to public water supply demote bottled water to a minimum. Manufacturers must bear high costs of compliance due to strict packaging and quality regulations.
Some major trends contributing to the Indonesia Bottled Water Market Growth are:
Here are some investment opportunities in the Indonesia Bottled Water Industry:
Below is the list of prominent companies leading the Indonesia Bottled Water Market.
| Company Name | Danone Aqua |
| Established Year | 1973 |
| Headquarters | Jakarta, Indonesia |
| Official Website | - |
Danone Aqua is one of the most recognized bottled water brands in Indonesia, offering a wide range of still and mineral water products. The company is known for its strong distribution network and commitment to sustainability through eco-friendly packaging and water conservation efforts.
| Company Name | Nestlé Indonesia (Pure Life) |
| Established Year | 1971 |
| Headquarters | Jakarta, Indonesia |
| Official Website | Click Here |
Nestlé Pure Life is a prominent bottled water brand in Indonesia, offering purified water products across various packaging sizes. The brand focuses on providing clean and safe drinking water while emphasizing environmental responsibility and the promotion of hydration.
| Company Name | Aqua Golden Mississippi |
| Established Year | 1976 |
| Headquarters | Sidoarjo, Indonesia |
| Official Website | - |
Aqua Golden Mississippi, a subsidiary of Danone, is a leading player in Indonesia’s bottled water market, offering a variety of water types including still and sparkling. The brand has a strong presence in both retail and institutional sectors and promotes water sustainability initiatives.
| Company Name | PT. Tirta Investama (VIT) |
| Established Year | 1996 |
| Headquarters | Jakarta, Indonesia |
| Official Website | - |
PT. Tirta Investama (VIT) is a key bottled water player in Indonesia, known for its premium water brands. The company focuses on offering safe and hygienic water while enhancing its presence through eco-friendly packaging and efficient distribution channels.
| Company Name | Sinar Sosro (Le Minerale) |
| Established Year | 1974 |
| Headquarters | Jakarta, Indonesia |
| Official Website | - |
Sinar Sosro, the company behind Le Minerale, is a well-established player in the Indonesian bottled water market, offering both still and sparkling bottled water. It emphasizes purity and hydration while also supporting environmental initiatives such as the reduction of plastic waste.
As per Indonesian government data, the regulations are concentrating on safety and quality of drinking water. These regulations include strict measures for water sourcing, treatment, packaging, and labeling to protect public health. In addition, the government also promotes sustainability via initiatives focused at reducing plastic waste and encouraging eco-friendly packaging. Complying with these regulations is essential for companies to maintain market access and build consumer trust in their products. Initiative such as Plastic Waste Reduction Program, encourages companies to use recyclable and biodegradable materials.
The Indonesia bottled water market share is anticipated for robust growth with rising urbanization, health awareness, and lifestyle changes. Premiumization and functional water segments will lead to the expansion of market, supported by innovations in sustainable packaging and e-commerce penetration. Government initiatives concentrating on improving water access and promote hygiene will further enhance bottled water consumption, especially in semi-urban and rural areas. In addition, advancements in water purification technologies and a shift towards eco-friendly alternatives will continue to shape the market's future trajectory.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Rashika, Senior Research Analyst, 6Wresearch, premium quality bottled water is the fastest growing segment driven by increasing consumer preference for healthier and safer drinking options. The demand is rising due to greater awareness about water purity and enhanced taste experience.
The market will experience growth through mineral water, which exists as the fastest expanding category. Urban areas with health-conscious consumers and premium market segments experience increased demand for mineral water, which wellness-focused customers prefer.
Functional water bottles infused with vitamins and electrolytes are expanding rapidly as consumers look for added health benefits. These products cater to fitness enthusiasts and health-focused buyers, increasing demand for value-added bottled water options.
The market will be dominated by polyethylene terephthalate due to its properties that serves as the primary material for products. PET bottles allow the businesses to grow as they combine lightweight design with durable performance and low production costs.
Online retail stores are the fastest growing purchasing source, due to expanding internet penetration and consumer preference for doorstep delivery. Bottled water sales experience growth in urban and semi-urban areas as online platforms provide customers with convenient access to diverse product options.
The market will be dominated by 501 ml to 1000 ml packaging as it delivers information through its specific pack size. The market experiences rapid growth for 501 ml to 1000 ml mid-size bottles due to their combination of lightweight design allowing them to be used while traveling.
Plastic bottles remain the preferred packaging solution as they enable direct handling by consumers and maintain their light weight. The packaging solution enables automated production processes, which helps businesses achieve cost-effective mass production for retail distribution.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Indonesia Bottled Water Market Overview |
| 3.1 Indonesia Country Macro Economic Indicators |
| 3.2 Indonesia Bottled Water Market Revenues & Volume, 2022 & 2032F |
| 3.3 Indonesia Bottled Water Market - Industry Life Cycle |
| 3.4 Indonesia Bottled Water Market - Porter's Five Forces |
| 3.5 Indonesia Bottled Water Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.6 Indonesia Bottled Water Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
| 3.7 Indonesia Bottled Water Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 Indonesia Bottled Water Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing health consciousness among consumers |
| 4.2.2 Growing urbanization and busy lifestyles leading to higher demand for convenience |
| 4.2.3 Rising disposable income levels in Indonesia |
| 4.3 Market Restraints |
| 4.3.1 Concerns over environmental impact of plastic bottles |
| 4.3.2 Competition from other packaged beverages like juices and soft drinks |
| 4.3.3 Regulatory challenges related to packaging and waste management |
| 5 Indonesia Bottled Water Market Trends |
| 6 Indonesia Bottled Water Market, By Types |
| 6.1 Indonesia Bottled Water Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Indonesia Bottled Water Market Revenues & Volume, By Product Type, 2022- 2032F |
| 6.1.3 Indonesia Bottled Water Market Revenues & Volume, By Still Water, 2022- 2032F |
| 6.1.4 Indonesia Bottled Water Market Revenues & Volume, By Sparkling Water, 2022- 2032F |
| 6.1.5 Indonesia Bottled Water Market Revenues & Volume, By Functional Water, 2022- 2032F |
| 6.1.6 Indonesia Bottled Water Market Revenues & Volume, By Others, 2022- 2032F |
| 6.2 Indonesia Bottled Water Market, By Packaging |
| 6.2.1 Overview and Analysis |
| 6.2.2 Indonesia Bottled Water Market Revenues & Volume, By PET, 2022- 2032F |
| 6.2.3 Indonesia Bottled Water Market Revenues & Volume, By Cans, 2022- 2032F |
| 6.2.4 Indonesia Bottled Water Market Revenues & Volume, By Others, 2022- 2032F |
| 6.3 Indonesia Bottled Water Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 Indonesia Bottled Water Market Revenues & Volume, By Off-trade, 2022- 2032F |
| 6.3.3 Indonesia Bottled Water Market Revenues & Volume, By On-trade, 2022- 2032F |
| 7 Indonesia Bottled Water Market Import-Export Trade Statistics |
| 7.1 Indonesia Bottled Water Market Export to Major Countries |
| 7.2 Indonesia Bottled Water Market Imports from Major Countries |
| 8 Indonesia Bottled Water Market Key Performance Indicators |
| 8.1 Per capita consumption of bottled water |
| 8.2 Percentage of population with access to safe drinking water |
| 8.3 Growth in the number of bottled water brands offering eco-friendly packaging |
| 8.4 Adoption rate of refillable water stations |
| 8.5 Investment in water purification technologies |
| 9 Indonesia Bottled Water Market - Opportunity Assessment |
| 9.1 Indonesia Bottled Water Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.2 Indonesia Bottled Water Market Opportunity Assessment, By Packaging, 2022 & 2032F |
| 9.3 Indonesia Bottled Water Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 Indonesia Bottled Water Market - Competitive Landscape |
| 10.1 Indonesia Bottled Water Market Revenue Share, By Companies, 2025 |
| 10.2 Indonesia Bottled Water Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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