Product Code: ETC043388 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia Breakfast Cereal Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 9.34% in 2025 and reaches 11.96% by 2029.
The Breakfast Cereal market in Indonesia is projected to grow at a high growth rate of 10.67% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Indonesia breakfast cereal market is expected to witness a significantover theperiod of 2020-2026. The rising health consciousness among Indonesia consumers has been driving sales of breakfast cereals in the country. Breakfast cereals provide essential nutrition and can be consumed as a snack or with milk at different times of the day. Moreover the convenience offered by packaged breakfasts cereals makes them more appealing to busy people who do not have time for regular meals. Furthermore due to their high nutritionalthese products are gaining popularity among health-conscious individuals such as gym goers and athletes. This factor is likely to drive demand for breakfast cereals in Indonesia during theperiod.
The major drivers that are contributing towards increasing demand for breakfast cereals in Indonesia include growing awareness about healthy eating habits and lifestyle changes amongst Indonesias; increased shelf presence of leading brands such as Nestle Kellogg?s Quaker Oats etc.; introduction of new flavors and varieties; competitive pricing; availability across retail outlets including supermarkets/hypermarkets; online channels etc.; Shift from traditional foods like nasi kuning (yellow rice) towards convenient westernized snacks such as oats flakes based cereal bars which contain less fat but still offer necessary energy boost needed throughout a hectic workday schedule ; Availability of fortified versions containing added vitaminsminerals other nutrients . These factors are expected to fuel furtherin demand for breakfast cereals during theperiod from 2020 ? 2026.
There are certain challenges faced by thisdue mainly due too Low consumer acceptance rate because many Indonesias consider Western food items unnatural unhealthy owing to its long shelf life ; High prices compared with locally produced price sensitive options like Nasi Kuning resulting in lower penetration rates ; Lack of brand recognition because majority Indonesias prefer local established brands over foreign ones . In additionirregular supply chain management issues also hinder smooth distribution process thus limiting potential profits earned by manufacturers . Despite these challengesit is anticipated that these issues will be addressed gradually through strategic collaborations betweenand government policies enabling sustainable business operations going forward.
Some key players operating within this market include Nestle SA. Kellogg?s Company PLC. General Mills Inc. Quaker Oats Co Ltd. MTR Foods Pvt Ltd. Freedom Foods Group Ltd. Nature`s Path Food Incorporated Sanitarium Health Food Co.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Breakfast Cereal Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Breakfast Cereal Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Breakfast Cereal Market - Industry Life Cycle |
3.4 Indonesia Breakfast Cereal Market - Porter's Five Forces |
3.5 Indonesia Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 Indonesia Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Breakfast Cereal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness leading to a growing demand for healthier breakfast options like cereals. |
4.2.2 Busy lifestyles and urbanization driving the need for convenient and quick breakfast solutions. |
4.2.3 Rising disposable incomes allowing consumers to spend more on premium breakfast cereal products. |
4.2.4 Growing influence of Western eating habits and preferences among Indonesian consumers. |
4.2.5 Expansion of distribution channels and availability of a wider range of breakfast cereal products. |
4.3 Market Restraints |
4.3.1 Preference for traditional breakfast options such as rice or noodles may hinder the adoption of breakfast cereals. |
4.3.2 Price sensitivity among price-conscious consumers in Indonesia. |
4.3.3 Lack of awareness about the nutritional benefits of breakfast cereals compared to local breakfast options. |
4.3.4 Challenges in distribution and logistics in reaching remote or rural areas with breakfast cereal products. |
4.3.5 Cultural factors and taste preferences that may not align with the flavors and textures of typical breakfast cereals. |
5 Indonesia Breakfast Cereal Market Trends |
6 Indonesia Breakfast Cereal Market, By Types |
6.1 Indonesia Breakfast Cereal Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Breakfast Cereal Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 Indonesia Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2020-2030F |
6.1.4 Indonesia Breakfast Cereal Market Revenues & Volume, By RTE, 2020-2030F |
6.2 Indonesia Breakfast Cereal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Breakfast Cereal Market Revenues & Volume, By Supermarket, 2020-2030F |
6.2.3 Indonesia Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Indonesia Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2020-2030F |
6.2.5 Indonesia Breakfast Cereal Market Revenues & Volume, By Others, 2020-2030F |
7 Indonesia Breakfast Cereal Market Import-Export Trade Statistics |
7.1 Indonesia Breakfast Cereal Market Export to Major Countries |
7.2 Indonesia Breakfast Cereal Market Imports from Major Countries |
8 Indonesia Breakfast Cereal Market Key Performance Indicators |
8.1 Number of new product launches or innovations in the breakfast cereal market. |
8.2 Growth in the number of retail outlets or distribution points for breakfast cereal products. |
8.3 Consumer engagement and feedback on social media platforms related to breakfast cereals. |
8.4 Percentage increase in online sales or e-commerce penetration for breakfast cereals. |
8.5 Adoption rate of healthier or premium breakfast cereal variants compared to traditional options. |
9 Indonesia Breakfast Cereal Market - Opportunity Assessment |
9.1 Indonesia Breakfast Cereal Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 Indonesia Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Breakfast Cereal Market - Competitive Landscape |
10.1 Indonesia Breakfast Cereal Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |