Product Code: ETC178427 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Indonesia Brown Rice market currently, in 2023, has witnessed an HHI of 8609, Which has decreased slightly as compared to the HHI of 9733 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Brown rice is a whole grain that has been minimally processed, with only the outermost layer of the grains removed. It is popular in Indonesia due to its nutritional benefits and various uses. The Indonesia brown rice market size was valued at US$ 992 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 7.6% from 2020 to 2027, reaching US$ 1,698 million by 2027.
The popularity of organic foods continues to increase among Indonesia consumers, owing to their awareness about health & wellness and the associated benefits derived from consumption of such products. This demand for organic food products is leading manufacturers to introduce high-end variants made using natural ingredients like brown rice flakes which are gaining traction across online platforms as well as retail outlets in order to meet consumer requirements.. Additionally, several local players have started manufacturing premium quality production lines utilizing modern technologies such as milling machines for producing large quantities within short turnaround time frames at relatively low costs thus boosting their sales revenues significantly over the forecast period.
The key drivers for the market are increasing health consciousness amongst consumers coupled with rising disposable incomes allowing them more flexibility in spending on healthier lifestyle alternatives; growing preference towards packaged food products along with convenience offered by them; growing focus on maintaining dietary balance through consumption of nutrient-rich food; government initiatives encouraging people towards replacing white refined grains with unprocessed ones; easy availability across various stores including general trade shops and supermarkets etc; attractive packaging designs catching customer attention easily etc.
The COVID-19 pandemic has had a negative effect on Indonesia brown rice market. The outbreak has led to a decrease in demand for the product due to economic uncertainties and decreased consumer spending. Furthermore, disruptions in transportation networks have posed challenges for farmers who rely on export markets, leading to decreases in production and prices of brown rice.
One major challenge faced by the Indonesia brown rice market is the low domestic consumption of this commodity, which stands at only around 10% according to data from 2020. This has been attributed largely to high price levels relative to white rice as well as lack of awareness among consumers about the health benefits associated with brown rice consumption. Additionally, poor storage infrastructure and limited access to markets have impacted both farmers? ability to produce and distribute their products efficiently as well as consumers? access them at affordable prices.
Some key players in Indonesia brown rice market include PT Permata Hijau Group, PT Nusantara Sejahtera Abadi (NASA), PT Sumber Boga Raya (SBR), PT Prima Sentosa Agrijaya (PSA) and PT Cahaya Abadi Makmurindo (CAM). These companies are involved in everything from processing raw materials into finished products such as milled or parboiled varieties of brown rice; distributing these products through various retail outlets; providing contract farming services for smallholder farmers; offering value-added services such as grading/sorting/packing; conducting research & development activities related to increasing yields or developing new varieties of brownrice grain etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Brown Rice Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Brown Rice Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Brown Rice Market - Industry Life Cycle |
3.4 Indonesia Brown Rice Market - Porter's Five Forces |
3.5 Indonesia Brown Rice Market Revenues & Volume Share, By Length, 2020 & 2030F |
3.6 Indonesia Brown Rice Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 Indonesia Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Brown Rice Market Trends |
6 Indonesia Brown Rice Market, By Types |
6.1 Indonesia Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Brown Rice Market Revenues & Volume, By Length, 2020-2030F |
6.1.3 Indonesia Brown Rice Market Revenues & Volume, By long, 2020-2030F |
6.1.4 Indonesia Brown Rice Market Revenues & Volume, By Medium, 2020-2030F |
6.1.5 Indonesia Brown Rice Market Revenues & Volume, By Short, 2020-2030F |
6.2 Indonesia Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Brown Rice Market Revenues & Volume, By Sweet, 2020-2030F |
6.2.3 Indonesia Brown Rice Market Revenues & Volume, By Basmati, 2020-2030F |
6.3 Indonesia Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 Indonesia Brown Rice Market Revenues & Volume, By Grocery Stores, 2020-2030F |
6.3.4 Indonesia Brown Rice Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 Indonesia Brown Rice Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 Indonesia Brown Rice Market Revenues & Volume, By Others, 2020-2030F |
7 Indonesia Brown Rice Market Import-Export Trade Statistics |
7.1 Indonesia Brown Rice Market Export to Major Countries |
7.2 Indonesia Brown Rice Market Imports from Major Countries |
8 Indonesia Brown Rice Market Key Performance Indicators |
9 Indonesia Brown Rice Market - Opportunity Assessment |
9.1 Indonesia Brown Rice Market Opportunity Assessment, By Length, 2020 & 2030F |
9.2 Indonesia Brown Rice Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 Indonesia Brown Rice Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Brown Rice Market - Competitive Landscape |
10.1 Indonesia Brown Rice Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |