Indonesia Couscous Market | Forecast, Trends, Value, Size, Revenue, Companies, Share, Industry, Analysis, COVID-19 IMPACT & Growth

Market Forecast By Thickness (Fine Couscous, Medium Couscous, Thick Couscous), By Distribution Channel (Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Speciality Stores, Online, Others) And Competitive Landscape
Product Code: ETC179867 Publication Date: Jul 2023 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Indonesia Couscous Market Size Growth Rate


The Indonesia Couscous Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 8.51% in 2025, growth builds up to 11.85% by 2029.

Indonesia Couscous Market Growth Rate

Couscous Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)


Indonesia's Couscous market is anticipated to experience a growing growth rate of 9.94% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

Couscous Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)

Indonesia Couscous Market Synopsis

Indonesia is a rapidly growing market for couscous, with the country experiencing an increase in demand for this product over the last few years. The popularity of couscous has grown due to its easy preparation and health benefits, as well as its convenience. Additionally, Indonesia large Muslim population also contributes significantly to the demand as it is seen as an ambrosial dish during Ramadan and other Islamic holidays.

Market Trends

Sales of couscous have been increasing steadily in Indonesia since 2014. This growth can be attributed to several factors such as rising consumer awareness about healthy eating habits and increased availability of different varieties of couscous in grocery stores across the country. In addition, many Indonesia companies are introducing their own versions of pre-cooked or ready-to-cook couscous which has further boosted sales. Furthermore, food delivery services are becoming more popular which has also contributed to the rise in consumption by making it easier for consumers to order from home or office space without having to leave their comfort zone.

Market Drivers

The main drivers behind the increased demand for couscous include heightened consumer awareness towards healthy eating habits due to rising levels of obesity among Indonesias; alongside increasing disposable incomes which enable people access better quality products than those previously available from traditional markets; and finally improved infrastructure allowing better distribution channels for these products across cities/towns within Indonesia. Additionally, ecommerce platforms offering discounts on online purchases have strongly influenced buyers who prefer shopping at reduced prices instead of going out into physical stores - leading them favouring purchasing packaged food items like couscouses rather than fresh ones from wet markets that may not be hygienic enough when compared with processed goods sold online at competitive rates.

COVID-19 Impact on the Market

The COVID-19 pandemic has severely impacted Indonesia couscous market. As the country is in a lockdown, with limited access to essential ingredients and supplies, it has disrupted the production and distribution of couscous in the region. Furthermore, due to restrictions on movement, consumers have become more cautious about spending their money on non-essential items such as food products like couscous. This has caused a significant decrease in demand for this product among Indonesia households.

Challenges of the Market

The primary challenge faced by producers and suppliers of couscous in Indonesia is that there are no efficient supply chains available for distributing their products across the nation due to current travel restrictions imposed by government authorities. Additionally, there is an increase in cost associated with purchasing local ingredients needed for making high quality couscous which may further reduce consumer demand resulting from reduced disposable incomes during these uncertain times. Lastly, because customers cannot physically visit stores or supermarkets to purchase their desired food items they must rely heavily on online platforms where there is less availability of brands offering this type of product leading to potential price hikes as companies compete for customer attention through increased advertising costs or discounts given out by retailers operating online stores.

Industry Key Players

Some major companies supplying high quality couscous products into Indonesia include Bambang Susanto Foods (BSF), PT Jatim Global Food Industries (JGFI), Sari Indah Pangan Abadi (SIPA) and PT Rasa Jaya Raya Utama (RJRU). These suppliers strive to provide consumers with good quality products at reasonable prices while still maintaining profit margins amidst rising competition from other established players within the industry who also offer similar types of foods such as rice cakes and noodles etcetera.

Key Highlights of the Report:

  • Indonesia Couscous Market Outlook
  • Market Size of Indonesia Couscous Market, 2023
  • Forecast of Indonesia Couscous Market, 2030
  • Historical Data and Forecast of Indonesia Couscous Revenues & Volume for the Period 2020-2030
  • Indonesia Couscous Market Trend Evolution
  • Indonesia Couscous Market Drivers and Challenges
  • Indonesia Couscous Price Trends
  • Indonesia Couscous Porter's Five Forces
  • Indonesia Couscous Industry Life Cycle
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Thickness for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Fine Couscous for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Medium Couscous for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Thick Couscous for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Independent Retailers for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Convenience Stores for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Speciality Stores for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Online for the Period 2020-2030
  • Historical Data and Forecast of Indonesia Couscous Market Revenues & Volume By Others for the Period 2020-2030
  • Indonesia Couscous Import Export Trade Statistics
  • Market Opportunity Assessment By Thickness
  • Market Opportunity Assessment By Distribution Channel
  • Indonesia Couscous Top Companies Market Share
  • Indonesia Couscous Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Couscous Company Profiles
  • Indonesia Couscous Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Couscous Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Couscous Market Revenues & Volume, 2020 & 2030F

3.3 Indonesia Couscous Market - Industry Life Cycle

3.4 Indonesia Couscous Market - Porter's Five Forces

3.5 Indonesia Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F

3.6 Indonesia Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F

4 Indonesia Couscous Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Indonesia Couscous Market Trends

6 Indonesia Couscous Market, By Types

6.1 Indonesia Couscous Market, By Thickness

6.1.1 Overview and Analysis

6.1.2 Indonesia Couscous Market Revenues & Volume, By Thickness, 2020-2030F

6.1.3 Indonesia Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F

6.1.4 Indonesia Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F

6.1.5 Indonesia Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F

6.2 Indonesia Couscous Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Indonesia Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F

6.2.3 Indonesia Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F

6.2.4 Indonesia Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F

6.2.5 Indonesia Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F

6.2.6 Indonesia Couscous Market Revenues & Volume, By Online, 2020-2030F

6.2.7 Indonesia Couscous Market Revenues & Volume, By Others, 2020-2030F

7 Indonesia Couscous Market Import-Export Trade Statistics

7.1 Indonesia Couscous Market Export to Major Countries

7.2 Indonesia Couscous Market Imports from Major Countries

8 Indonesia Couscous Market Key Performance Indicators

9 Indonesia Couscous Market - Opportunity Assessment

9.1 Indonesia Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F

9.2 Indonesia Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F

10 Indonesia Couscous Market - Competitive Landscape

10.1 Indonesia Couscous Market Revenue Share, By Companies, 2023

10.2 Indonesia Couscous Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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