Product Code: ETC179867 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia Couscous Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 8.51% in 2025, growth builds up to 11.85% by 2029.
Indonesia's Couscous market is anticipated to experience a growing growth rate of 9.94% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
Indonesia is a rapidly growing market for couscous, with the country experiencing an increase in demand for this product over the last few years. The popularity of couscous has grown due to its easy preparation and health benefits, as well as its convenience. Additionally, Indonesia large Muslim population also contributes significantly to the demand as it is seen as an ambrosial dish during Ramadan and other Islamic holidays.
Sales of couscous have been increasing steadily in Indonesia since 2014. This growth can be attributed to several factors such as rising consumer awareness about healthy eating habits and increased availability of different varieties of couscous in grocery stores across the country. In addition, many Indonesia companies are introducing their own versions of pre-cooked or ready-to-cook couscous which has further boosted sales. Furthermore, food delivery services are becoming more popular which has also contributed to the rise in consumption by making it easier for consumers to order from home or office space without having to leave their comfort zone.
The main drivers behind the increased demand for couscous include heightened consumer awareness towards healthy eating habits due to rising levels of obesity among Indonesias; alongside increasing disposable incomes which enable people access better quality products than those previously available from traditional markets; and finally improved infrastructure allowing better distribution channels for these products across cities/towns within Indonesia. Additionally, ecommerce platforms offering discounts on online purchases have strongly influenced buyers who prefer shopping at reduced prices instead of going out into physical stores - leading them favouring purchasing packaged food items like couscouses rather than fresh ones from wet markets that may not be hygienic enough when compared with processed goods sold online at competitive rates.
The COVID-19 pandemic has severely impacted Indonesia couscous market. As the country is in a lockdown, with limited access to essential ingredients and supplies, it has disrupted the production and distribution of couscous in the region. Furthermore, due to restrictions on movement, consumers have become more cautious about spending their money on non-essential items such as food products like couscous. This has caused a significant decrease in demand for this product among Indonesia households.
The primary challenge faced by producers and suppliers of couscous in Indonesia is that there are no efficient supply chains available for distributing their products across the nation due to current travel restrictions imposed by government authorities. Additionally, there is an increase in cost associated with purchasing local ingredients needed for making high quality couscous which may further reduce consumer demand resulting from reduced disposable incomes during these uncertain times. Lastly, because customers cannot physically visit stores or supermarkets to purchase their desired food items they must rely heavily on online platforms where there is less availability of brands offering this type of product leading to potential price hikes as companies compete for customer attention through increased advertising costs or discounts given out by retailers operating online stores.
Some major companies supplying high quality couscous products into Indonesia include Bambang Susanto Foods (BSF), PT Jatim Global Food Industries (JGFI), Sari Indah Pangan Abadi (SIPA) and PT Rasa Jaya Raya Utama (RJRU). These suppliers strive to provide consumers with good quality products at reasonable prices while still maintaining profit margins amidst rising competition from other established players within the industry who also offer similar types of foods such as rice cakes and noodles etcetera.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Couscous Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Couscous Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Couscous Market - Industry Life Cycle |
3.4 Indonesia Couscous Market - Porter's Five Forces |
3.5 Indonesia Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F |
3.6 Indonesia Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Couscous Market Trends |
6 Indonesia Couscous Market, By Types |
6.1 Indonesia Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Couscous Market Revenues & Volume, By Thickness, 2020-2030F |
6.1.3 Indonesia Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F |
6.1.4 Indonesia Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F |
6.1.5 Indonesia Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F |
6.2 Indonesia Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Indonesia Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.4 Indonesia Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.5 Indonesia Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F |
6.2.6 Indonesia Couscous Market Revenues & Volume, By Online, 2020-2030F |
6.2.7 Indonesia Couscous Market Revenues & Volume, By Others, 2020-2030F |
7 Indonesia Couscous Market Import-Export Trade Statistics |
7.1 Indonesia Couscous Market Export to Major Countries |
7.2 Indonesia Couscous Market Imports from Major Countries |
8 Indonesia Couscous Market Key Performance Indicators |
9 Indonesia Couscous Market - Opportunity Assessment |
9.1 Indonesia Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F |
9.2 Indonesia Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Couscous Market - Competitive Landscape |
10.1 Indonesia Couscous Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |