Product Code: ETC094247 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia Flavored Water Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 11.51% in 2025 and reaches 13.93% by 2029.
By 2027, the Flavored Water market in Indonesia is anticipated to reach a growth rate of 12.89%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.
The Indonesia flavored water market has grown exponentially in recent years, driven by changing consumer preferences and the increasing demand for healthy beverages. The growing health consciousness among consumers is influencing their drinking habits, leading to a shift from sugary drinks to healthier beverage options such as flavored water. Moreover, the introduction of innovative flavors and packaging formats is further driving sales growth in Indonesia flavored water segment. Additionally, manufacturers are increasingly using natural flavorings to appeal to health-conscious consumers who prefer clean labels on products.
Increasing popularity of zero-calorie drinks: Consumers are increasingly looking for calorie-free alternatives that do not impact their daily sugar intake while still providing refreshment. As a result, manufacturers have responded with an array of zero-calorie flavoured waters that provide delicious taste without added calories or sugar. Growing demand for organic ingredients: Consumers are now more aware about what they consume which has led them towards organic food items as well as beverages like flavoured water made with organically sourced ingredients rather than chemically produced ones due to safety concerns over synthetic additives and preservatives used in conventional products. This trend has been further fuelled by the rise in product innovation across this sector which offers better quality at competitive prices thus amplifying its appeal amongst the masses.
Rising disposable incomes amongst Indonesias coupled with positive economic indicators have played a major role in pushing up consumption levels within the country?s beverage industry including those relating to flavoured waters. Manufacturers have adopted several creative marketing strategies targeting young adults through various social media platforms which has enabled them reach out directly to potential customers resulting into increased awareness & sales figures.
The onset of the COVID-19 pandemic has had a significant negative impact on the Indonesia flavored water market as many restaurants and cafes, which are considered key consumers for these products, were forced to close their operations. As a result, flavored water sales have been significantly impacted in recent months. Additionally, with lockdowns across various parts of Indonesia due to rising cases of coronavirus infections, people have been cutting back on purchasing nonessential items such as flavored waters as well. This has further exacerbated the downturn in sales for the industry.
One major challenge faced by key players in this market is that they need to adjust their marketing strategies and product offerings accordingly to meet changing customer tastes and preferences during this pandemic period. Moreover, there is also an increasing demand for healthier beverage options among consumers which could prove difficult for traditional manufacturers who mainly produce sugary drinks or beverages with artificial flavors or colors. Furthermore, cost pressures from raw materials like sugar and preservatives used in making these drinks can be challenging too given that local prices are at higher levels than before due to supply shortages caused by COVID-19 related disruptions across global markets. Lastly, adapting packaging designs to make them more attractive while ensuring good shelf life will be critical given that many retailers may not stock up old packages which customers find unappealing now amid health concerns surrounding virus transmission through contact surfaces such as packaging material.
Some notable key players operating within this space include Aqua (Danone), Ades (Unilever), Frutina (F&N Foods) and Indofood CBP Sukses Makmur Tbk PT`s Cimory brand among others. These companies have long enjoyed dominance over other competitors thanks largely to their extensive distribution networks coupled with strong branding initiatives over years prior to COVID-19 outbreak. Going forward, they will likely continue leading this space but would need revamp certain aspects including marketing campaigns & pricing strategies during these times so they remain competitive against cheaper private label alternatives being offered by supermarkets & convenience stores.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Flavored Water Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Flavored Water Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Flavored Water Market - Industry Life Cycle |
3.4 Indonesia Flavored Water Market - Porter's Five Forces |
3.5 Indonesia Flavored Water Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Flavored Water Market Revenues & Volume Share, By Packaging type, 2021 & 2031F |
3.7 Indonesia Flavored Water Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Flavored Water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Flavored Water Market Trends |
6 Indonesia Flavored Water Market, By Types |
6.1 Indonesia Flavored Water Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Flavored Water Market Revenues & Volume, By Type, 2018 - 2031F |
6.1.3 Indonesia Flavored Water Market Revenues & Volume, By Carbonated, 2018 - 2031F |
6.1.4 Indonesia Flavored Water Market Revenues & Volume, By Still, 2018 - 2031F |
6.2 Indonesia Flavored Water Market, By Packaging type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Flavored Water Market Revenues & Volume, By Bottles, 2018 - 2031F |
6.2.3 Indonesia Flavored Water Market Revenues & Volume, By Cans, 2018 - 2031F |
6.2.4 Indonesia Flavored Water Market Revenues & Volume, By others, 2018 - 2031F |
6.3 Indonesia Flavored Water Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Flavored Water Market Revenues & Volume, By Store-Based, 2018 - 2031F |
6.3.3 Indonesia Flavored Water Market Revenues & Volume, By Non-Store-Based, 2018 - 2031F |
7 Indonesia Flavored Water Market Import-Export Trade Statistics |
7.1 Indonesia Flavored Water Market Export to Major Countries |
7.2 Indonesia Flavored Water Market Imports from Major Countries |
8 Indonesia Flavored Water Market Key Performance Indicators |
9 Indonesia Flavored Water Market - Opportunity Assessment |
9.1 Indonesia Flavored Water Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Flavored Water Market Opportunity Assessment, By Packaging type, 2021 & 2031F |
9.3 Indonesia Flavored Water Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Flavored Water Market - Competitive Landscape |
10.1 Indonesia Flavored Water Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Flavored Water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |