| Product Code: ETC189460 | Publication Date: Jul 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In the Indonesia fruit brandy market, the import trend showed significant growth from 2023 to 2024, with a notable increase of 25.83%. The compound annual growth rate (CAGR) for the period from 2020 to 2024 stood at 15.6%. This upward import momentum can be attributed to a shift in consumer preferences towards premium fruit-based spirits, indicating a strengthening demand for quality alcoholic beverages in the market.

The Indonesia fruit brandy market is expected to reach a value of USD 3,862.9 million by 2031, with an annual growth rate of 4.7% during the forecast period (2025-2031). Fruit Brandy is alcoholic beverages made from fermented and distilled fruits such as apples, pears or grapes. This type of alcohol has been popular in Indonesia for centuries and continues to be enjoyed today in various forms.
As demand for craft spirits continues to rise in Indonesia, manufacturers are taking advantage of this trend by introducing small batch production techniques that produce ultra-premium products. Companies are also focusing on creating unique flavors that appeal to consumers` palates. Additionally, Indonesia companies are investing heavily in marketing campaigns that emphasize the quality and flavor profiles offered by their products compared to others available on the market.
There are several factors driving growth in the Indonesia fruit brandy market such as increasing disposable income among consumers which allows them to try out new types of premium spirits; consumer preference for artisanal spirits; rising interest among younger generations who appreciate unique flavors; expanding tourism industry providing more opportunities for local brands; growing investments made by leading players into research & development activities aimed at improving quality standards and product portfolios.
The outbreak of COVID-19 had a negative impact on sales performance due to restrictions placed on bars and restaurants across Indonesia resulting in decreased customer traffic coupled with supply chain disruptions causing shortages within certain regions throughout 2025. Despite these setbacks however, increased focus toward ecommerce channels provided some relief enabling businesses.
The increasing taxes imposed upon imported products pose a challenge as they raise costs thereby reducing profits while discouraging international buyers from engaging with local suppliers thus limiting potential export opportunities.Furthermore , counterfeiting remains an issue within certain parts of the country making it difficult for legitimate producers& distributors to gain recognition within established markets. Similarly , limited access towards adequate financial services makes it hard for smaller regional operations unable obtain necessary capital needed for expansion projects impacting overall sector progress.
Major players operating within the Indonesia fruit brandy space include Pertamina , Angkasa International Alcoholic Beverages Pvt Ltd , Bintang Batavia Spirits Company , Frutarom Industries Ltd etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Fruit Brandy Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Fruit Brandy Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Fruit Brandy Market - Industry Life Cycle |
3.4 Indonesia Fruit Brandy Market - Porter's Five Forces |
3.5 Indonesia Fruit Brandy Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Fruit Brandy Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Indonesia Fruit Brandy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for premium and craft spirits in Indonesia |
4.2.2 Growing popularity of fruit-based alcoholic beverages among consumers |
4.2.3 Rising disposable income leading to higher spending on luxury products |
4.3 Market Restraints |
4.3.1 Stringent government regulations on alcohol production and distribution |
4.3.2 Limited awareness and availability of fruit brandy in the Indonesian market |
5 Indonesia Fruit Brandy Market Trends |
6 Indonesia Fruit Brandy Market, By Types |
6.1 Indonesia Fruit Brandy Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Fruit Brandy Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Indonesia Fruit Brandy Market Revenues & Volume, By Apple, 2021-2031F |
6.1.4 Indonesia Fruit Brandy Market Revenues & Volume, By Pear, 2021-2031F |
6.1.5 Indonesia Fruit Brandy Market Revenues & Volume, By Apricot, 2021-2031F |
6.1.6 Indonesia Fruit Brandy Market Revenues & Volume, By Plum, 2021-2031F |
6.1.7 Indonesia Fruit Brandy Market Revenues & Volume, By Cherry, 2021-2031F |
6.1.8 Indonesia Fruit Brandy Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Fruit Brandy Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Fruit Brandy Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021-2031F |
6.2.3 Indonesia Fruit Brandy Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Indonesia Fruit Brandy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.5 Indonesia Fruit Brandy Market Revenues & Volume, By Other, 2021-2031F |
7 Indonesia Fruit Brandy Market Import-Export Trade Statistics |
7.1 Indonesia Fruit Brandy Market Export to Major Countries |
7.2 Indonesia Fruit Brandy Market Imports from Major Countries |
8 Indonesia Fruit Brandy Market Key Performance Indicators |
8.1 Number of new product launches in the fruit brandy segment |
8.2 Increase in the number of fruit brandy distilleries in Indonesia |
8.3 Growth in online searches and social media mentions related to fruit brandy in Indonesia |
9 Indonesia Fruit Brandy Market - Opportunity Assessment |
9.1 Indonesia Fruit Brandy Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Fruit Brandy Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Indonesia Fruit Brandy Market - Competitive Landscape |
10.1 Indonesia Fruit Brandy Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Fruit Brandy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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