| Product Code: ETC085547 | Publication Date: Jul 2023 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s menthol market witnessed an import trend where the growth rate surged by 22.81% from 2023 to 2024, contrasting with a -1.39% compound annual growth rate (CAGR) from 2020 to 2024. This shift in momentum could be attributed to changing consumer preferences or variations in trade policies impacting market stability.

By 2027, the Menthol market in Indonesia is anticipated to reach a growth rate of 11.29%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Indonesia menthol market has been experiencing significant growth over the past few years, driven by rising demand from both domestic and foreign consumers. The country is one of the largest producers of menthol in Southeast Asia and is home to some of the most popular brands such as Wismilak Menthol, Gudang Garam Menthol, Kretek International?s Zolace Mint-Lemon and Sampoerna A Mild. In addition to this, Indonesia also produces a variety of other essential oils which are widely used for medicinal purposes
The Indonesia menthol market has been experiencing significant growth over the past few years, driven by rising demand from both domestic and foreign consumers. The country is one of the largest producers of menthol in Southeast Asia and is home to some of the most popular brands such as Wismilak Menthol, Gudang Garam Menthol, Kretek International?s Zolace Mint-Lemon and Sampoerna A Mild. In addition to this, Indonesia also produces a variety of other essential oils which are widely used for medicinal purposes
Rising awareness about potential health risks associated with smoking regular cigarettes has been one of the major drivers behind increased popularity for smoked or smokeless tobacco products containing menthol flavors across Indonesia. Additionally, growing disposable incomes coupled with availability at cheaper prices than traditional alternatives is another factor driving consumer preference towards these products within the Indonesia market. Furthermore, various promotional activities undertaken by local players like providing discounts on bulk purchases and attractive packaging designs have all added up momentum for their sales figures recently.
The COVID-19 pandemic had an adverse effect on businesses in general but it was particularly hard hitting on establishments related to hospitality sector due to imposed restrictions by governments worldwide causing closure/reduction capacities & ban on social gatherings etc., This resulted in people staying indoors & opting more towards online shopping instead thus creating shifts in preferences towards convenience goods like food items & household items leaving lesser scope for luxury good categories like cigarettes or tobacco products including mentholles even though it could not be completely stopped as many still opted buying them through retail stores or online websites despite steep hikes in taxes imposed by governments during this phase.
Increasing competition from international brands entering the Indonesia menthol market. High import taxes on imported menthol products and raw materials, which increases costs for local manufacturers. Low consumer awareness of available Indonesia-made menthol products, leading to a preference for foreign brands over domestic ones in many cases. Difficulty meeting stringent safety regulations set by Indonesia Ministry of Health due to limited resources or lack of knowledge on part of small producers, resulting in their exclusion from the market as consumers may not trust them as much as larger players with more established processes and certifications. Supply chain issues such as unreliable transportation networks, delays in shipments/deliveries, and high storage costs can lead to higher prices for manufactured goods that are passed on to consumers making it difficult for smaller businesses to compete with larger ones who have access to better infrastructure and capital investments in this area.
PT Bintang Toedjoe, Indomarco Prismatama, Pertamina
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Menthol Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Menthol Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Menthol Market - Industry Life Cycle |
3.4 Indonesia Menthol Market - Porter's Five Forces |
3.5 Indonesia Menthol Market Revenues & Volume Share, By Form, 2022 & 2032F |
3.6 Indonesia Menthol Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Indonesia Menthol Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for menthol-based products in various industries such as pharmaceuticals, cosmetics, and food and beverages. |
4.2.2 Growing awareness about the health benefits of menthol, driving its consumption in personal care and healthcare products. |
4.2.3 Rise in disposable income and changing lifestyles leading to higher spending on menthol-containing products. |
4.3 Market Restraints |
4.3.1 Fluctuating prices of menthol due to factors like weather conditions and global supply chain disruptions. |
4.3.2 Stringent regulations and quality standards for menthol production and usage impacting market accessibility. |
4.3.3 Competition from synthetic menthol and other alternative ingredients affecting the demand for natural menthol. |
5 Indonesia Menthol Market Trends |
6 Indonesia Menthol Market, By Types |
6.1 Indonesia Menthol Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Menthol Market Revenues & Volume, By Form, 2022-2032F |
6.1.3 Indonesia Menthol Market Revenues & Volume, By Crystalline Solid, 2022-2032F |
6.1.4 Indonesia Menthol Market Revenues & Volume, By Powder, 2022-2032F |
6.1.5 Indonesia Menthol Market Revenues & Volume, By Liquid, 2022-2032F |
6.2 Indonesia Menthol Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Menthol Market Revenues & Volume, By Medical Products, 2022-2032F |
6.2.3 Indonesia Menthol Market Revenues & Volume, By Flavoring/Additives, 2022-2032F |
6.2.4 Indonesia Menthol Market Revenues & Volume, By Oral Care, 2022-2032F |
6.2.5 Indonesia Menthol Market Revenues & Volume, By Others, 2022-2032F |
7 Indonesia Menthol Market Import-Export Trade Statistics |
7.1 Indonesia Menthol Market Export to Major Countries |
7.2 Indonesia Menthol Market Imports from Major Countries |
8 Indonesia Menthol Market Key Performance Indicators |
8.1 Number of new product launches containing menthol in Indonesia. |
8.2 Consumer perception and acceptance of menthol-based products through surveys or focus groups. |
8.3 Percentage of menthol market growth attributed to innovations and product differentiation. |
9 Indonesia Menthol Market - Opportunity Assessment |
9.1 Indonesia Menthol Market Opportunity Assessment, By Form, 2022 & 2032F |
9.2 Indonesia Menthol Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Indonesia Menthol Market - Competitive Landscape |
10.1 Indonesia Menthol Market Revenue Share, By Companies, 2032 |
10.2 Indonesia Menthol Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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