Product Code: ETC178607 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia oats market is expected to grow at a healthy CAGR of 7.2% during the forecast period (2020-2025). Factors such as increasing health consciousness, coupled with an increase in disposable income and changing lifestyle are driving the growth of this market. Moreover, people?s preference for ready-to-eat food items has also increased over the past few years, which is further propelling the demand for oats products in Indonesia. Additionally, various government initiatives undertaken by Indonesia to promote healthy living among its population are expected to fuel the growth of this market.
The growing number of households with both working parents and limited time led many consumers towards convenience foods mainly ready to eat oat products due to their nutritious value and ease of preparation thus fuelling demand for these products in Indonesia over last few years. Growing Popularity Of Organically Grown Oats & Gluten Free Products: Consumers nowadays look into organic oats containing no artificial sweeteners or preservatives while selecting oats that can provide good nutrition along with taste and flavor thus creating a shift from traditional variety towards premium quality product range like gluten free oats that have been seeing rising popularity among Indonesias lately.
Increasing Awareness Regarding Health Benefits Of Oats Consumption: With rising awareness regarding health benefits associated with consumption of dietary fiber rich food items like whole grain oatmeal porridge or overnight soaked muesli etc., more people are turning towards healthier breakfast options offered by using different types of oat based cereals purchased from supermarkets/stores across cities in Indonesia leading to rise in demand for same type cereal variants available online too. Increase In Disposable Income & Changing Lifestyle Preferences : Rising disposable incomes combined with changing lifestyle preferences amongst millennials and other age group primarily working class males have boosted sales through introduction/promotion related campaigns improvised by manufacturers targeting potential buyers looking out for convenient yet tasty mealtime solutions.
The COVID-19 pandemic has had a significant impact on the oats market in Indonesia. Demand for oats products diminished as consumers shifted their spending to essential items, resulting in reduced sales of food products overall. In addition, some producers and suppliers have been forced to close down operations due to supply chain disruptions caused by restrictions on international trade and travel.
Challenges facing the Indonesia oats market include high production costs due to increasing labor costs and import tariffs, as well as competition from other grains such as rice and corn. These challenges are further compounded by limited access to capital for small businesses involved in the sector. The emergence of new entrants into the market also presents a challenge for existing players who may struggle with differentiation strategies or innovative product launches that address consumer needs better than competitors can achieve.
Key players operating within the Indonesia oats market include multinationals such as Nestle Sari Husada PT (Indofood), Danone Aqua Group (AquaGold), Unilever Indonesia, PT Indomilk Sukses Makmur Tbk., Syngenta International AG, Cereal Partners Worldwide SA/NV (CPW) and Oatly AB; domestic companies such as Yogya Oats Berjaya Boga Selaras CV., Jakarta Precooked Rice & Flour Mill Ltd., Prima Agri Gourmet SDN BHD.; e-commerce retailers like HappyFresh Indo Groceries; traditional grocery stores like Ranch Market; hypermarkets/supermarkets like Carrefour Indonesia; independent convenience stores; hospitality industry outlets (hotels); foodservice operators; coffee shops etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Oats Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Oats Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Oats Market - Industry Life Cycle |
3.4 Indonesia Oats Market - Porter's Five Forces |
3.5 Indonesia Oats Market Revenues & Volume Share, By Form, 2020 & 2030F |
3.6 Indonesia Oats Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Oats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Oats Market Trends |
6 Indonesia Oats Market, By Types |
6.1 Indonesia Oats Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Oats Market Revenues & Volume, By Form, 2020-2030F |
6.1.3 Indonesia Oats Market Revenues & Volume, By Flavoured Oats, 2020-2030F |
6.1.4 Indonesia Oats Market Revenues & Volume, By Base Oats, 2020-2030F |
6.2 Indonesia Oats Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Oats Market Revenues & Volume, By Supermarket/Hypermarket, 2020-2030F |
6.2.3 Indonesia Oats Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Indonesia Oats Market Revenues & Volume, By Online Channels, 2020-2030F |
6.2.5 Indonesia Oats Market Revenues & Volume, By Others, 2020-2030F |
7 Indonesia Oats Market Import-Export Trade Statistics |
7.1 Indonesia Oats Market Export to Major Countries |
7.2 Indonesia Oats Market Imports from Major Countries |
8 Indonesia Oats Market Key Performance Indicators |
9 Indonesia Oats Market - Opportunity Assessment |
9.1 Indonesia Oats Market Opportunity Assessment, By Form, 2020 & 2030F |
9.2 Indonesia Oats Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Oats Market - Competitive Landscape |
10.1 Indonesia Oats Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Oats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |