Product Code: ETC175607 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The packaged salad market in Indonesia is rapidly gaining traction due to the growing demand for ready-to-eat food items and convenience. The growth of the packaged salad market has been mainly driven by various factors such as an increasing number of health-conscious consumers, rising disposable incomes, rapid urbanization, and growing popularity of international cuisines. Moreover, the rise in population density coupled with a busy lifestyle has created an increased demand for quick meal solutions among working professionals. This has further boosted sales for pre-packaged salads that are easy to prepare and consume.
The packaged salad market in Indonesia is rapidly gaining traction due to the growing demand for ready-to-eat food items and convenience. The growth of the packaged salad market has been mainly driven by various factors such as an increasing number of health-conscious consumers, rising disposable incomes, rapid urbanization, and growing popularity of international cuisines. Moreover, the rise in population density coupled with a busy lifestyle has created an increased demand for quick meal solutions among working professionals. This has further boosted sales for pre-packaged salads that are easy to prepare and consume.
The most significant drivers behind the growth of Indonesia packaged salad industry include rising consumer awareness about healthy eating practices amongst younger demographics; improving economic conditions leading up higher disposable income levels; a greater focus towards providing convenient meal solutions; expanding business opportunities through online channels; availability of unique flavours developed by domestic producers sought after by foreign buyers; etcetera. Such positive developments have encouraged major producers/manufacturers (such as PT Tirtamas Megah Mandiri) based out Indonesia itself to venture into developing prepped salads specifically targeted at international buyers looking out customized product offerings meeting their taste palates thus helping them gain a competitive edge over rival players operating within similar space.
The COVID-19 pandemic has had a significant impact on the packaged salad market in Indonesia. The country was already struggling with rising food prices prior to the pandemic, and now with further disruptions from lockdowns and business closures, consumers are increasingly looking for cheaper alternatives such as instant noodles or pre-cooked meals instead of salads. This shift in consumer behaviour has led to a decrease in demand for packaged salads, resulting in an overall dip in sales volume for this sector.
One major challenge faced by players operating within the Indonesia packaged salad market is that it is largely concentrated among a handful of key players such as Baskin Robbins and KFC who dominate more than half of the market share. These companies have extensive distribution networks throughout Indonesia allowing them to remain competitive despite tough economic conditions due to their ability to reach far flung areas quickly and efficiently. Therefore, smaller local players face difficulty competing on price points against these large national chains as well as gaining access into new markets due to limited resources at their disposal.
Some of the key players operating within the Indonesia packaged salad market include Baskin Robbins, KFC, MacDonald?s, Salad Stop!, Fresh Creative Foods Ltd., Pizzeria Riau Utara Sdn Bhd., My Kitchen Food Industries Sdn Bhd., Greengrocer`s Farm Store Enterprises Berhad (GFSE) , Indoguna Utama Group (IGU), A & W Restaurant Chain Malaysia Sdn Bhd., Umi Natural Resources Sdn Bhd., Yum! Brands Inc., McDonald?s Corp.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Packaged Salad Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Packaged Salad Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Packaged Salad Market - Industry Life Cycle |
3.4 Indonesia Packaged Salad Market - Porter's Five Forces |
3.5 Indonesia Packaged Salad Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Indonesia Packaged Salad Market Revenues & Volume Share, By Processing, 2020 & 2030F |
3.7 Indonesia Packaged Salad Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Packaged Salad Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Packaged Salad Market Trends |
6 Indonesia Packaged Salad Market, By Types |
6.1 Indonesia Packaged Salad Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Packaged Salad Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 Indonesia Packaged Salad Market Revenues & Volume, By Vegetarian, 2020-2030F |
6.1.4 Indonesia Packaged Salad Market Revenues & Volume, By Non-Vegetarian, 2020-2030F |
6.2 Indonesia Packaged Salad Market, By Processing |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Packaged Salad Market Revenues & Volume, By Organic, 2020-2030F |
6.2.3 Indonesia Packaged Salad Market Revenues & Volume, By Conventional, 2020-2030F |
6.3 Indonesia Packaged Salad Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Packaged Salad Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.3 Indonesia Packaged Salad Market Revenues & Volume, By Offline Stores, 2020-2030F |
7 Indonesia Packaged Salad Market Import-Export Trade Statistics |
7.1 Indonesia Packaged Salad Market Export to Major Countries |
7.2 Indonesia Packaged Salad Market Imports from Major Countries |
8 Indonesia Packaged Salad Market Key Performance Indicators |
9 Indonesia Packaged Salad Market - Opportunity Assessment |
9.1 Indonesia Packaged Salad Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Indonesia Packaged Salad Market Opportunity Assessment, By Processing, 2020 & 2030F |
9.3 Indonesia Packaged Salad Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Packaged Salad Market - Competitive Landscape |
10.1 Indonesia Packaged Salad Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Packaged Salad Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |