| Product Code: ETC090827 | Publication Date: Jul 2023 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s import trend for the pate market saw significant growth from 2023 to 2024, with a notable 47.52% increase. The compound annual growth rate (CAGR) for the period from 2020 to 2024 stood at 0.31%. This uptrend can be attributed to a potential shift in consumer preferences towards imported pate products, indicating a changing demand landscape within the market.

Indonesia is one of the largest pate markets in the world, with an estimated market size of approximately US$170 million as of 2025. It is also one of the fastest-growing markets in Southeast Asia, with a CAGR of 8.6%. The main driver behind this growth has been increasing demand from domestic consumers due to rising disposable incomes and urbanization. Moreover, product innovation by major brands has increased availability and appeal among Indonesia consumers.
There has been an increase in demand for premium quality products that are made using natural ingredients without any preservatives or artificial flavors. This trend towards healthier eating habits has led to an increase in sales for premium pates such as duck liver mousse and goose liver parfait. Furthermore, convenience packaging innovations have provided great opportunities for manufacturers to expand their consumer base further away from traditional retail outlets into modern supermarkets and online stores. Additionally, there is a growing preference for ready-to-eat meals which include pates as key ingredients among younger Indonesia consumers looking for more convenient meal options while on the go or at home during lockdown periods caused by COVID-19 pandemic restrictions.
The primary drivers of Indonesia pate market growth are higher disposable incomes coupled with changing lifestyles; decline in prices resulting from economies of scale; increasing popularity due to product innovations such as convenience packaging formats; expansion into new channels including modern trade retailers; and health benefits associated with consumption leading to increased acceptability amongst younger generations seeking healthy living options.
The COVID-19 pandemic has led to a severe decline in the pate market in Indonesia. Many businesses have had to close or scale down operations due to the restrictions imposed by the government as part of its measures to contain the spread of COVID-19, leading to a drop in demand for pate across Indonesia. Furthermore, many suppliers and producers have been unable to meet their delivery schedules due to disruptions caused by the pandemic, further reducing supply and exacerbating market volatility.
One of the main challenges facing Indonesia pate producers is competition from imported products. With free trade agreements signed between various countries, it has become easier for foreign manufacturers and suppliers to enter into local markets with low production costs and prices that are significantly lower than those offered by Indonesia producers. Additionally, food safety regulations are becoming increasingly stringent in Indonesia which poses additional cost burdens on local producers compared with their overseas counterparts making it difficult for them compete effectively against imported products.
Some of the key players dominating Indonesia Pate Market include PT Nippon Indosari Corporindo (Indofood), Monde Nissin Corporation (MNC Food), PT Mayora Indah Tbk., Unilever Group (Unilever), Nestle S A., Kraft Foods Inc., Charoen Pokphand Foods PCL (CPF) and Dufil Prima Foods Plc(DUFIL). These companies dominate domestically produced pates while imported brands like Beluga Caviar & Co SA account for a significant share of imports into Indonesia Pate Market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Pate Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Pate Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Pate Market - Industry Life Cycle |
3.4 Indonesia Pate Market - Porter's Five Forces |
3.5 Indonesia Pate Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Pate Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Indonesia Pate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for healthier food options |
4.2.2 Growing popularity of Indonesian cuisine in international markets |
4.2.3 Rising disposable income and urbanization leading to higher spending on convenience foods |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Intense competition from local and international pate manufacturers |
4.3.3 Stringent government regulations related to food safety and labeling |
5 Indonesia Pate Market Trends |
6 Indonesia Pate Market, By Types |
6.1 Indonesia Pate Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Pate Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Indonesia Pate Market Revenues & Volume, By Chicken, 2021-2031F |
6.1.4 Indonesia Pate Market Revenues & Volume, By Fish, 2021-2031F |
6.1.5 Indonesia Pate Market Revenues & Volume, By Duck, 2021-2031F |
6.1.6 Indonesia Pate Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Pate Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Pate Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.3 Indonesia Pate Market Revenues & Volume, By Offline Retail, 2021-2031F |
7 Indonesia Pate Market Import-Export Trade Statistics |
7.1 Indonesia Pate Market Export to Major Countries |
7.2 Indonesia Pate Market Imports from Major Countries |
8 Indonesia Pate Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to pate products |
8.2 Number of new product innovations and flavor variations introduced in the market |
8.3 Percentage of repeat customers and customer loyalty programs implemented by pate brands |
8.4 Average time taken from product development to market launch |
8.5 Adoption rate of online sales channels for pate distribution |
9 Indonesia Pate Market - Opportunity Assessment |
9.1 Indonesia Pate Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Pate Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Indonesia Pate Market - Competitive Landscape |
10.1 Indonesia Pate Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Pate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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