Indonesia Sanitary ware Market (2025-2031) | Value, Trends, Forecast, Share, Companies, Outlook, Growth, Revenue, Analysis, Size & Industry

Market Forecast By Product Type (Toilet sink/water closet, Wash basin, Pedestal, Cistern), By Material (Ceramic, Pressed metal, Acrylic plastics & Perspex, Others) And Competitive Landscape

Product Code: ETC022548 Publication Date: Jul 2023 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Indonesia Sanitary Ware Market Size Growth Rate


The Indonesia Sanitary Ware Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 12.33% in 2025, growth builds up to 14.87% by 2029.

Indonesia Sanitary Ware Market Growth Rate

Indonesia Sanitary Ware Market Size Growth Rate

Topics Covered in the Indonesia Sanitary Ware Market Report

Indonesia Sanitary Ware Market report thoroughly covers the market By Product Type and By Material. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Indonesia Sanitary Ware Market Synopsis

Indonesia Sanitary Ware Market has been steadily growing due to numerous key drivers. Urbanization throughout the nation has been going at a fast pace, resulting in growing demand for urban housing and commercial properties, subsequently increasing the demand for quality sanitary ware products. Moreover, increased disposable incomes of the Indonesia people have made consumers feel the need to spend more on premium and good-looking sanitary ware. Government initiatives aimed at infrastructure development and upgrading sanitation facilities also help boost Indonesia Sanitary Ware Market Growth. In addition, increasing awareness of hygiene and the use of sustainable, water-efficient sanitary ware solutions are also helping drive the market in a certain direction.

According to the 6Wresearch, the Indonesia Sanitary Ware Market size is projected to gain traction, reaching a CAGR of 6.5% during the forecast period of 2021-2031. Among the most influential factors driving the Indonesia sanitary ware market is the rising population of Indonesia, which is directly related to the demand for residential and commercial property. Investment by the government in infrastructure development projects, including low-cost housing schemes and urban regeneration programs, further fuels the growth of the market. Rising disposable incomes and changing consumer sentiments toward modern, good-looking, and efficient sanitary ware products also increased demand. The realization of the importance of sustainability and green solutions has promoted manufacturers to create innovative products that are water-saving and energy-efficient as well, catering to international trends.

However, some drawbacks might hamper its growth. One major setback is the volatility of raw material costs, affecting production costs and thus product prices. Additionally, the sector is subjected to competition from foreign products, which at times provide cheaper prices, potentially stifling local manufacturers' market share. Another significant challenge is the lack of infrastructure in rural regions, which may limit sanitary ware products penetration in these segments. Finally, compliance with environmental laws and ensuring high-quality standards are constant challenges for manufacturers here.

Indonesia Sanitary Ware Market Trends

Indonesia Sanitary Ware Market is experiencing a number of emerging trends that are defining its future direction. One of the key trends is the increasing demand for sustainable and eco-friendly sanitary ware products. As environmental concerns grow, consumers now look for products that conserve water and are produced using recyclable or environmentally friendly materials. Intelligent sanitary fixtures are also becoming more popular, with aspects like automatic flushing, touchless taps, and self-cleaning becoming increasingly sought after, especially in city environments.

Moreover, the increase in urbanization and growth of the construction industry has led to the increasing need for contemporary sanitary ware designs that integrate both form and function. Most consumers today opt for minimalist and sleek designs that resonate with modern living. Online shopping websites are also helping to revolutionize the market by offering convenient access to numerous types of products. Such sites allow manufacturers to access a larger market, both in remote places and beyond their traditional bases of operation, defeating one of the distribution problems faced by the sector in the past. Generally speaking, these represent a move toward innovation and sustainability in the Indonesian sanitary ware sector.

Investment Opportunities in the Indonesia Sanitary Ware Market

Indonesia Sanitary Ware Industry presents several investment prospects fueled by evolving trends and growing demand. With urbanization on the rise, and the increasing middle-class population, there is heightened demand for quality bathroom fittings and sanitary products. This presents an attractive market for local and foreign investors to capture growing residential, commercial, and hospitality markets. Moreover, the government's efforts in developing infrastructure like housing schemes and smart cities create other growth opportunities for the industry. The industry also has opportunities in the sustainable and green product segments, as consumers increasingly focus on lowering their environmental footprint.

Technological innovations in water-efficient devices and the use of recyclable raw materials in manufacturing are greatly appreciated by green-conscious consumers. Partnerships with online shopping platforms and utilizing digital channels of promotion can further increase market penetration and brand awareness. The industry's growth opportunities, in combination with favorable consumer and policy indicators, position the Indonesian sanitary ware market as a promising sector to invest in.

Leading Players in the Indonesia Sanitary Ware Market

Indonesia sanitary ware industry has a number of leading players that spearhead innovation and deliver diverse solutions based on consumer requirements. Some of the top players are Toto Ltd., American Standard, Kohler Co., and Roca Sanitario S.A., which specialize in delivering innovative, high-quality products and designs. Local players are also important in the industry, providing affordable solutions with custom designs suited for the local market. These market-leading brands concentrate on sustainability, bringing green-friendly products to market in line with increasing demand for eco-friendly solutions. Their powerful distribution networks combined with strategic alliances establish them as overwhelming players in this fast-growing industry.

Government Regulations

Indonesia Sanitary Ware Market is regulated by a number of regulations that are meant to provide product safety, quality, and environmental sustainability. The government imposes standards like SNI (Indonesian National Standards) that producers have to adhere to in order to guarantee that their products are safe for consumption and that they meet the necessary quality standards. Environmental regulations focus on the use of environmentally friendly production methods, like conserving water and energy usage in manufacturing processes. In addition to this, taxation and import taxes are designed so that local manufacture is promoted as well as reduced dependence on imports. Adhering to all these regulations is not only fostering sustainable development, but it is also making domestic manufacturers competitive domestically as well as globally.

Future Insights of the Indonesia Sanitary Ware Market

The future of the Indonesia sanitary ware market looks promising, driven by several key factors. Sustained urbanization and population growth will drive demand for residential and commercial sanitary products. The government's continued investments in infrastructure development, such as housing schemes and smart city plans, also add strength to the market's growth prospects. Furthermore, the rising hygiene and sanitation awareness, particularly following recent global health issues, will also fuel consumer demand for contemporary and innovative sanitary ware solutions.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Toilet sinks and water closets to dominate the Market- By Product Type

Among the various product types in the Indonesia sanitary ware market, toilet sinks and water closets dominates the Indonesia Sanitary Ware Market Share due to their essential nature in both residential and commercial construction. With rapid urbanization and a growing population, there is an increasing demand for modern and efficient toilet fixtures. Additionally, wash basins also hold a significant share of the market, driven by the rising trend of stylish and functional bathroom designs.

Ceramics to dominate the Indonesia Sanitary Ware Market- By Material

Ceramics lead the sanitary ware market in terms of material due to their durability, affordability, and ability to offer a variety of designs and finishes. They are widely preferred by manufacturers and consumers alike, making them the most popular choice. Pressed metal is also gaining traction, especially in institutional or industrial settings where robust and low-maintenance materials are required.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024
  • Base Year: 2024
  • Forecast Data until 2031
  • Key Performance Indicators Impacting the Market
  • Major Upcoming Developments and Projects

Key Highlights of the Report:

  • Indonesia Sanitary ware Market Outlook
  • Market Size of Indonesia Sanitary ware Market, 2024
  • Forecast of Indonesia Sanitary ware Market, 2031
  • Historical Data and Forecast of Indonesia Sanitary ware Revenues & Volume for the Period 2021-2031
  • Indonesia Sanitary ware Market Trend Evolution
  • Indonesia Sanitary ware Market Drivers and Challenges
  • Indonesia Sanitary ware Price Trends
  • Indonesia Sanitary ware Porter's Five Forces
  • Indonesia Sanitary ware Industry Life Cycle
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Toilet sink/water closet for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Wash basin for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Pedestal for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Cistern for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Material for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Ceramic for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Pressed metal for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Acrylic plastics & Perspex for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Sanitary ware Market Revenues & Volume By Others for the Period 2021-2031
  • Indonesia Sanitary ware Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Material
  • Indonesia Sanitary ware Top Companies Market Share
  • Indonesia Sanitary ware Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Sanitary ware Company Profiles
  • Indonesia Sanitary ware Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments:

By Product Type

  • Toilet sink/water closet
  • Wash basin
  • Pedestal
  • Cistern

By Material

  • Ceramic
  • Pressed metal
  • Acrylic plastics & Perspex
  • Others

Indonesia Sanitary Ware Market (2025-2031): FAQs

The Indonesia Sanitary Ware Market is expected to grow at a CAGR of 6.5% from 2025 to 2031.
The Indonesia Sanitary Ware Market covers toilet sinks, wash basins, pedestals, and cisterns by product and material types.
The Indonesia Sanitary Ware Market is driven by demand for eco-friendly, smart, and modern sanitary products.
Top players in the Indonesia Sanitary Ware Market include Toto Ltd., Kohler Co., American Standard, and Roca Sanitario S.A.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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