Indonesia Skin Care Market (2023-2029) | Analysis, Forecast, Growth, Companies, Value, Industry, Share, Trends, COVID-19 IMPACT, Revenue, Outlook & Size

Topics Covered in the Indonesia Skin Care Market Report

The Indonesia Skin care market report thoroughly covers the market by product type, by distribution channel and competitive landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Indonesia Skin Care Market Synopsis

The Indonesia skin care industry is one of the largest and fastest-growing in Southeast Asia. It has been driven by factors such as rising disposable incomes, a growing middle class, urbanization, and a strong focus on personal grooming and beauty. Additionally, Indonesian consumers have shown a preference for skincare products that cater to their specific skin types, including products for oily skin, acne-prone skin, and products that offer sun protection due to the country's tropical climate. Halal-certified skincare products are also in demand to align with Islamic principles. Further, both local Indonesian brands and international skincare brands are prominent in the market. While international brands are known for their quality and innovation, local brands have gained traction by offering products tailored to the specific needs and preferences of Indonesian consumers.

The skincare market in Indonesia has seen significant growth in online sales, driven by the increasing popularity of e-commerce platforms. Many consumers prefer the convenience of shopping for skincare products online, and companies have adapted by expanding their online presence and offering personalized digital shopping experiences. Additionally, Indonesian consumers have shown a growing preference for local skincare brands that offer products tailored to their specific needs and climate conditions. Local brands have gained market share by leveraging natural ingredients and traditional beauty remedies.

The global trend toward sustainability has influenced the skincare market in Indonesia. Many brands have started adopting eco-friendly packaging materials and practices to reduce their environmental footprint and appeal to environmentally conscious consumers. Further, skincare companies have continued to innovate by incorporating novel and natural ingredients into their products. Ingredients like botanical extracts, traditional Indonesian herbs, and advanced technologies have been used to create unique and effective skincare solutions. Moreover, the men's skincare market in Indonesia has seen growth, with more brands launching products specifically targeted at male consumers. This includes skincare products designed to address unique skin concerns that men may have.

According to 6Wresearch, Indonesia skin care market is registering a CAGR of 6.9% and estimated to reach $18,829.50 million during 2023-2029.  The Indonesia economy has continued to grow, disposable incomes have risen, enabling consumers to allocate more of their budgets to skincare and beauty products. Further, the process of urbanization has led to a more beauty-conscious population, with urban dwellers increasingly seeking skincare products to address issues related to pollution, stress, and lifestyle factors. Moreover, the global trend toward health and wellness has influenced consumers to adopt skincare routines as part of a healthy lifestyle. This includes using skincare products with natural and organic ingredients. Additionally, as consumers become more environmentally conscious, there is a growing interest in eco-friendly and sustainable skincare products and packaging, driving brands to adopt greener practices.

COVID-19 Impact on Indonesia Skin Care Market

The pandemic had created a negative impact on the Indonesia skin care market revenues initially. The Indonesia skincare market, like many other sectors, experienced notable impacts from the COVID-19 pandemic. During the early stages of the outbreak, the market saw disruptions in supply chains, distribution networks, and reduced consumer foot traffic in physical retail stores due to lockdowns and social distancing measures. However, as consumers increasingly turned to online channels for their skincare needs, e-commerce witnessed a surge in sales. There was also a shift in consumer preferences, with greater demand for skincare products emphasizing hygiene, sanitization, and home-based self-care routines. Brands adapted by launching new products tailored to these emerging needs and by enhancing their online presence and marketing efforts. Overall, while the market faced initial challenges, it demonstrated resilience and adaptability, with consumers prioritizing skincare as an essential part of their health and well-being during the pandemic.

Key Players in the Indonesia Skin Care Market

The Indonesia skincare market boasts a competitive landscape with a mix of both international and local key players. International giants such as L'Oréal, Unilever (through brands like Pond's and Vaseline), and Procter & Gamble (with Olay) hold significant market share, leveraging their global reputation and product innovation. Further, some of the companies together hold majority of the Indonesia skin care market share. In addition, local brands like Wardah, Martha Tilaar Group, and Mustika Ratu have gained prominence by offering products tailored to the specific needs and preferences of Indonesian consumers. The market also features niche brands such as Sariayu Martha Tilaar, which specializes in traditional Indonesian beauty products. These key players continually invest in product development, marketing, and distribution channels to cater to Indonesia's diverse consumer base and capture the growing demand for skincare products in the country.

Market by Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the Indonesia skincare market offers a wide range of product categories to cater to the diverse needs and preferences of consumers. Key product categories include facial care, which encompasses cleansers, toners, moisturizers, serums, and sunscreens. Whitening products are particularly popular due to cultural preferences for fair skin. Body care products like body lotions, creams, and oils for hydration and nourishment are also widely available. Additionally, anti-aging products such as creams and serums are in demand as consumers seek solutions to combat the signs of aging. Men's skincare products, including cleansers, moisturizers, and shaving products, have gained traction in response to growing male grooming trends. The market also includes specialty products like masks, acne treatments, and specific solutions for various skin concerns, allowing consumers to customize their skincare routines to address their unique needs. Further, the Indonesia also hold a major share of the Asia Pacific skin care market.

Market by Distribution Channel

The distribution of skincare products in the Indonesia market is diverse and inclusive of various channels to reach a wide range of consumers. Traditional retail markets and small independent stores play a significant role in providing accessibility to skincare products, particularly in rural areas. Modern retail outlets, such as large supermarket chains, hypermarkets, and pharmacies, offer a wide selection of skincare brands and products. Beauty specialty stores and standalone brand boutiques are popular among consumers seeking a personalized shopping experience. Additionally, the skincare market has witnessed substantial growth in online sales through e-commerce platforms, with many consumers preferring the convenience of shopping online, particularly during the COVID-19 pandemic. This multi-channel approach allows skincare companies to reach consumers in both urban and rural areas, catering to diverse consumer preferences and lifestyles.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2022 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Indonesia Skin Care Market Outlook
• Market Size of Indonesia Skin Care Market, 2022
• Forecast of Indonesia Skin Care Market, 2029
• Historical Data and Forecast of Indonesia Skin Care Revenues & Volume for the Period 2019-2029
• Indonesia Skin Care Market Trend Evolution
• Indonesia Skin Care Market Drivers and Challenges
• Indonesia Skin Care Price Trends
• Indonesia Skin Care Porter's Five Forces
• Indonesia Skin Care Industry Life Cycle
• Historical Data and Forecast of Indonesia Skin Care Market Revenues & Volume By Product Types for the Period 2019-2029
• Historical Data and Forecast of Indonesia Skin Care Market Revenues & Volume By Face Creams for the Period 2019-2029
• Historical Data and Forecast of Indonesia Skin Care Market Revenues & Volume By Body Lotions for the Period 2019-2029
• Historical Data and Forecast of Indonesia Skin Care Market Revenues & Volume By Distribution Channel for the Period 2019-2029
• Historical Data and Forecast of Indonesia Skin Care Market Revenues & Volume By Online for the Period 2019-2029
• Historical Data and Forecast of Indonesia Skin Care Market Revenues & Volume By Offline for the Period 2019-2029
• Indonesia Skin Care Import Export Trade Statistics
• Market Opportunity Assessment By Product Types
• Market Opportunity Assessment By Distribution Channel
• Indonesia Skin Care Top Companies Market Share
• Indonesia Skin Care Competitive Benchmarking By Technical and Operational Parameters
• Indonesia Skin Care Company Profiles
• Indonesia Skin Care Key Strategic Recommendations

Markets Covered

The Indonesia skin care market report provides a detailed analysis of the following market segments:

By Product Types

• Face Creams
• Body Lotions

By Distribution Channel

• Online
• Offline