Product Code: ETC180887 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Indonesia sour milk drinks market is a rapidly expanding segment of the country`s beverage industry. The growing health-consciousness among Indonesia consumers has resulted in their preference for healthy beverages such as sour milk drinks, which are rich in vitamins and minerals. Moreover, the rising demand for convenience foods and increasing disposable incomes have further accelerated the growth of this market. Additionally, with more people experimenting with different flavors and textures to satisfy their taste buds, products such as yogurt smoothies and various other flavored yogurt drinks are gaining popularity across Indonesia.
The focus on health benefits associated with dairy products has been driving innovation in the Indonesia sour milk drinks sector. Companies are focusing on introducing new flavors that appeal to local consumer tastes while also ensuring that these products remain low-fat or fat-free for better nutrition value without compromising on flavor or texture. In addition to traditional varieties of plain natural yogurt, flavored versions such as strawberry, coffee bean, blueberry & lime etc., have become increasingly popular in recent years owing to their great taste and added nutritional value compared to regular soft drinks like cola or juice. Further product innovation such as probiotic yogurts which contain beneficial bacteria intended for digestive health promotion is likely to be seen over the forecast period.
With an increase in awareness about health issues related to obesity due to sedentary lifestyles coupled with unhealthy diets, consumers now prefer healthier food choices than before resulting in a sharp rise in demand for dairy based beverages including sour milk drinks over other carbonated options available at similar price points. Growing affluence among middle class households has enabled them access higher quality food items that were out of reach earlier leading them towards healthier alternatives like soure milk shakes instead of sugary softdrinks. Consumers can now choose from a variety of flavors when it comes purchasing packaged yogurt based beverages thus adding fun element into daily diet rather than sticking only single option all time.
The COVID-19 pandemic has adversely affected the sour milk drinks market in Indonesia. With social distancing measures and restrictions on movement, demand for dairy products saw a sharp decline as consumers opted for other food items to stock up at home. This led to an increase in raw material costs due to fluctuations in supply and demand, along with higher labor costs due to health and safety guidelines put in place by authorities. Additionally, travel bans have hampered the export of dairy products from Indonesia, further impacting revenue growth of the industry.
One of the major challenges faced by players operating within this market is meeting consumer demands while adhering to stringent regulations set out by governing bodies such as BPOM (Badan Pengawas Obat dan Makanan). Additionally, companies must also address issues such as counterfeiting which affects their bottom line significantly. Moreover, fierce competition from local brands is another factor that hinders growth opportunities for established players operating within this space.
Key players operating within this market include Nestle Indonesia, PT Tora Boga Mas Mulia (TBM), Frisian Flag Indonesia (FFI), Sarihusada Generasi Mahardhika (SGM) , Mayora Indah Tbk., Kalbe Farma Tbk., PT Ultra Prima Abadi (UPA), Danone Aqua and AQUA Golden Mississippi among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Sour Milk Drinks Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Sour Milk Drinks Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Sour Milk Drinks Market - Industry Life Cycle |
3.4 Indonesia Sour Milk Drinks Market - Porter's Five Forces |
3.5 Indonesia Sour Milk Drinks Market Revenues & Volume Share, By Category, 2020 & 2030F |
3.6 Indonesia Sour Milk Drinks Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.7 Indonesia Sour Milk Drinks Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Sour Milk Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Sour Milk Drinks Market Trends |
6 Indonesia Sour Milk Drinks Market, By Types |
6.1 Indonesia Sour Milk Drinks Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Sour Milk Drinks Market Revenues & Volume, By Category, 2020-2030F |
6.1.3 Indonesia Sour Milk Drinks Market Revenues & Volume, By Dairy based, 2020-2030F |
6.1.4 Indonesia Sour Milk Drinks Market Revenues & Volume, By Non-dairy based, 2020-2030F |
6.2 Indonesia Sour Milk Drinks Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Sour Milk Drinks Market Revenues & Volume, By Kefir, 2020-2030F |
6.2.3 Indonesia Sour Milk Drinks Market Revenues & Volume, By Buttermilk, 2020-2030F |
6.2.4 Indonesia Sour Milk Drinks Market Revenues & Volume, By Drinkable yogurt, 2020-2030F |
6.2.5 Indonesia Sour Milk Drinks Market Revenues & Volume, By Kombucha, 2020-2030F |
6.2.6 Indonesia Sour Milk Drinks Market Revenues & Volume, By Others, 2020-2030F |
6.3 Indonesia Sour Milk Drinks Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Sour Milk Drinks Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.3.3 Indonesia Sour Milk Drinks Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.4 Indonesia Sour Milk Drinks Market Revenues & Volume, By Specialist Stores, 2020-2030F |
6.3.5 Indonesia Sour Milk Drinks Market Revenues & Volume, By Online Channels, 2020-2030F |
6.3.6 Indonesia Sour Milk Drinks Market Revenues & Volume, By Others, 2020-2030F |
7 Indonesia Sour Milk Drinks Market Import-Export Trade Statistics |
7.1 Indonesia Sour Milk Drinks Market Export to Major Countries |
7.2 Indonesia Sour Milk Drinks Market Imports from Major Countries |
8 Indonesia Sour Milk Drinks Market Key Performance Indicators |
9 Indonesia Sour Milk Drinks Market - Opportunity Assessment |
9.1 Indonesia Sour Milk Drinks Market Opportunity Assessment, By Category, 2020 & 2030F |
9.2 Indonesia Sour Milk Drinks Market Opportunity Assessment, By Type, 2020 & 2030F |
9.3 Indonesia Sour Milk Drinks Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Sour Milk Drinks Market - Competitive Landscape |
10.1 Indonesia Sour Milk Drinks Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Sour Milk Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |