| Product Code: ETC7577245 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
From 2023 to 2024, Indonesia`s import momentum for the tissue and hygiene market surged by 22.76%. The compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at an impressive 39.46%. This robust growth can be attributed to shifting consumer preferences towards higher-quality products and increased disposable income levels, driving demand for imported goods in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Tissue and Hygiene Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Tissue and Hygiene Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Tissue and Hygiene Market - Industry Life Cycle |
3.4 Indonesia Tissue and Hygiene Market - Porter's Five Forces |
3.5 Indonesia Tissue and Hygiene Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Indonesia Tissue and Hygiene Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Indonesia Tissue and Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and health consciousness among the Indonesian population |
4.2.2 Growing disposable income leading to higher spending on premium tissue and hygiene products |
4.2.3 Urbanization and modernization increasing the demand for convenience products like tissues and wipes |
4.3 Market Restraints |
4.3.1 Price sensitivity among certain segments of the population limiting the adoption of premium products |
4.3.2 Lack of proper sanitation infrastructure in some regions affecting the usage of tissue and hygiene products |
4.3.3 Competition from alternative products such as cloth towels or handkerchiefs |
5 Indonesia Tissue and Hygiene Market Trends |
6 Indonesia Tissue and Hygiene Market, By Types |
6.1 Indonesia Tissue and Hygiene Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Tissue and Hygiene Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Indonesia Tissue and Hygiene Market Revenues & Volume, By Toilet Paper, 2022-2032F |
6.1.4 Indonesia Tissue and Hygiene Market Revenues & Volume, By Paper Towels, 2022-2032F |
6.1.5 Indonesia Tissue and Hygiene Market Revenues & Volume, By Napkins, 2022-2032F |
6.1.6 Indonesia Tissue and Hygiene Market Revenues & Volume, By Facial Tissues, 2022-2032F |
6.1.7 Indonesia Tissue and Hygiene Market Revenues & Volume, By Others, 2022-2032F |
6.2 Indonesia Tissue and Hygiene Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Tissue and Hygiene Market Revenues & Volume, By Retail Pharmacies, 2022-2032F |
6.2.3 Indonesia Tissue and Hygiene Market Revenues & Volume, By Drugstores, 2022-2032F |
6.2.4 Indonesia Tissue and Hygiene Market Revenues & Volume, By Supermarkets, 2022-2032F |
6.2.5 Indonesia Tissue and Hygiene Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.6 Indonesia Tissue and Hygiene Market Revenues & Volume, By E-commerce, 2022-2032F |
7 Indonesia Tissue and Hygiene Market Import-Export Trade Statistics |
7.1 Indonesia Tissue and Hygiene Market Export to Major Countries |
7.2 Indonesia Tissue and Hygiene Market Imports from Major Countries |
8 Indonesia Tissue and Hygiene Market Key Performance Indicators |
8.1 Household penetration rate of tissue and hygiene products |
8.2 Growth in the number of modern retail outlets stocking tissue and hygiene products |
8.3 Adoption rate of eco-friendly and sustainable tissue and hygiene products |
9 Indonesia Tissue and Hygiene Market - Opportunity Assessment |
9.1 Indonesia Tissue and Hygiene Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Indonesia Tissue and Hygiene Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Indonesia Tissue and Hygiene Market - Competitive Landscape |
10.1 Indonesia Tissue and Hygiene Market Revenue Share, By Companies, 2025 |
10.2 Indonesia Tissue and Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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