| Product Code: ETC7578239 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s import trend for vitamins and supplements in 2024 experienced a decline of -11.53% from 2023, with a compound annual growth rate (CAGR) of -11.7% from 2020 to 2024. This negative import momentum may be attributed to shifting consumer preferences towards local products, impacting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Vitamins & Supplements Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Vitamins & Supplements Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Vitamins & Supplements Market - Industry Life Cycle |
3.4 Indonesia Vitamins & Supplements Market - Porter's Five Forces |
3.5 Indonesia Vitamins & Supplements Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Indonesia Vitamins & Supplements Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Indonesia Vitamins & Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in Indonesia |
4.2.2 Growth in disposable income leading to higher spending on health and wellness products |
4.2.3 Rise in prevalence of lifestyle diseases driving demand for preventive healthcare products |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits of vitamins and supplements |
4.3.2 Price sensitivity among consumers in Indonesia |
4.3.3 Limited availability of high-quality and authentic products in the market |
5 Indonesia Vitamins & Supplements Market Trends |
6 Indonesia Vitamins & Supplements Market, By Types |
6.1 Indonesia Vitamins & Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Vitamins & Supplements Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Indonesia Vitamins & Supplements Market Revenues & Volume, By Multivitamins, 2022-2032F |
6.1.4 Indonesia Vitamins & Supplements Market Revenues & Volume, By Calcium Supplements, 2022-2032F |
6.1.5 Indonesia Vitamins & Supplements Market Revenues & Volume, By Pediatric Supplements, 2022-2032F |
6.2 Indonesia Vitamins & Supplements Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Vitamins & Supplements Market Revenues & Volume, By Supermarkets, 2022-2032F |
6.2.3 Indonesia Vitamins & Supplements Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.4 Indonesia Vitamins & Supplements Market Revenues & Volume, By Speciality Stores, 2022-2032F |
6.2.5 Indonesia Vitamins & Supplements Market Revenues & Volume, By Online Retails, 2022-2032F |
7 Indonesia Vitamins & Supplements Market Import-Export Trade Statistics |
7.1 Indonesia Vitamins & Supplements Market Export to Major Countries |
7.2 Indonesia Vitamins & Supplements Market Imports from Major Countries |
8 Indonesia Vitamins & Supplements Market Key Performance Indicators |
8.1 Number of health and wellness events or expos attended by consumers |
8.2 Percentage of population engaging in regular physical exercise or fitness activities |
8.3 Consumer satisfaction levels with the quality and effectiveness of vitamins and supplements purchased |
9 Indonesia Vitamins & Supplements Market - Opportunity Assessment |
9.1 Indonesia Vitamins & Supplements Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Indonesia Vitamins & Supplements Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Indonesia Vitamins & Supplements Market - Competitive Landscape |
10.1 Indonesia Vitamins & Supplements Market Revenue Share, By Companies, 2025 |
10.2 Indonesia Vitamins & Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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