Product Code: ETC178007 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Indonesia Yerba Mate market currently, in 2023, has witnessed an HHI of 9202, Which has increased slightly as compared to the HHI of 6539 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Indonesia is one of the leading consumers and producers of yerba mate. Yerba mate is a type of tea made from the leaves and stems of the Ilex Paraguariensis plant, native to South America. It has become increasingly popular in Indonesia due to its health benefits, including boosting energy levels, aiding weight loss, increasing mental alertness, promoting cardiovascular health, and detoxifying the body. The market in Indonesia for yerba mate is expected to witness significant growth during 2021-26 due to an increase in demand for health supplements and beverages coupled with rising awareness about its nutritional value among millennials.
The growing popularity of herbal teas amongst Indonesia youth has been a key factor driving demand for yerba mate over recent years. Additionally, increasing focus on organic products as well as an inclination towards natural ingredients containing less artificial additives are major trends that have resulted in higher sales revenue for yerba mate products across Indonesia. Also noteworthy is that many large companies operating in Indonesia are launching their own brands or variants of ready-to-drink (RTD) yerba mate offerings which further add impetus to this market?s growth prospects going forward.
Some factors driving the market include high prevalence rate of lifestyle diseases such as diabetes & obesity; increased preference towards healthy food & drinks; rising disposable income & purchasing power along with consumer preference shift towards premiumization; surge in urban population coupled with changing lifestyles resulting into greater consumption rate ; emergence & rapid proliferation of online stores providing convenience driven shopping experience ; government initiatives like clean label project aimed at curbing unhealthy food consumption etc., are some other important drivers propelling future growth prospects. In addition,, there has been a rise in promotional activities by manufacturers through social media channels such as Instagram , Twitter , Facebook etc., thus helping them build brand visibility.
The outbreak of the COVID-19 pandemic has had a significant impact on the Indonesia Yerba Mate market, as restrictions on international travel have caused disruption to the supply chain and decreased consumer demand for imported products. The closure of restaurants and caf?s due to social distancing regulations further reduced sales as many consumers switched back to traditional tea beverages. Additionally, higher input costs due to rising commodity prices have resulted in an increase in overall production costs for Yerba Mate manufacturers.
Supply chain disruptions due to COVID-19 are one of the major challenges facing manufacturers and distributors in Indonesia Yerba Mate market, causing delays in delivery times and increased operational costs. Additionally, competition from local tea brands has been intensifying as companies seek to capitalize on shifting consumer preferences amidst changing economic conditions. As such, increasing brand presence through effective marketing strategies is becoming increasingly important; however, this requires additional resources that may not be available or affordable at this time. Furthermore, some regions may experience shortages of raw materials which could lead to higher prices or product shortages if not addressed quickly enough by producers.
The key players operating within the Indonesia Yerba Mate market include PT Yin Yang Food Industri (Indonesia), CV Dharma Santha Lestari (Indonesia), Sumber Alam Herbalindo (Indonesia) , El Guapo Mat? Co (USA), South American Sweeteners & Botanicals Ltd.(UK) , Santa Cruz Organic Beverage Corporation(USA).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Yerba Mate Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Yerba Mate Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Yerba Mate Market - Industry Life Cycle |
3.4 Indonesia Yerba Mate Market - Porter's Five Forces |
3.5 Indonesia Yerba Mate Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Indonesia Yerba Mate Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 Indonesia Yerba Mate Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Yerba Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Yerba Mate Market Trends |
6 Indonesia Yerba Mate Market, By Types |
6.1 Indonesia Yerba Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Yerba Mate Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Indonesia Yerba Mate Market Revenues & Volume, By Powder, 2020-2030F |
6.1.4 Indonesia Yerba Mate Market Revenues & Volume, By Concentrate, 2020-2030F |
6.1.5 Indonesia Yerba Mate Market Revenues & Volume, By Others, 2020-2030F |
6.2 Indonesia Yerba Mate Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Yerba Mate Market Revenues & Volume, By Dietary Supplements, 2020-2030F |
6.2.3 Indonesia Yerba Mate Market Revenues & Volume, By Functional Foods, 2020-2030F |
6.2.4 Indonesia Yerba Mate Market Revenues & Volume, By Food & Beverage, 2020-2030F |
6.2.5 Indonesia Yerba Mate Market Revenues & Volume, By Cosmetics & Personal Care, 2020-2030F |
6.3 Indonesia Yerba Mate Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Yerba Mate Market Revenues & Volume, By Retails Stores, 2020-2030F |
6.3.3 Indonesia Yerba Mate Market Revenues & Volume, By Hyper Market, 2020-2030F |
6.3.4 Indonesia Yerba Mate Market Revenues & Volume, By Online Sites, 2020-2030F |
7 Indonesia Yerba Mate Market Import-Export Trade Statistics |
7.1 Indonesia Yerba Mate Market Export to Major Countries |
7.2 Indonesia Yerba Mate Market Imports from Major Countries |
8 Indonesia Yerba Mate Market Key Performance Indicators |
9 Indonesia Yerba Mate Market - Opportunity Assessment |
9.1 Indonesia Yerba Mate Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Indonesia Yerba Mate Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 Indonesia Yerba Mate Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Yerba Mate Market - Competitive Landscape |
10.1 Indonesia Yerba Mate Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Yerba Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |