| Product Code: ETC7622555 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Ad Tech Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Ad Tech Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Ad Tech Market - Industry Life Cycle |
3.4 Ireland Ad Tech Market - Porter's Five Forces |
3.5 Ireland Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Ireland Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F |
3.7 Ireland Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F |
3.8 Ireland Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F |
4 Ireland Ad Tech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in Ireland |
4.2.2 Growing adoption of programmatic advertising technologies |
4.2.3 Rising demand for targeted and personalized advertising solutions |
4.3 Market Restraints |
4.3.1 Regulatory challenges related to data privacy and GDPR compliance |
4.3.2 Competition from global ad tech companies with established market presence in Ireland |
5 Ireland Ad Tech Market Trends |
6 Ireland Ad Tech Market, By Types |
6.1 Ireland Ad Tech Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Ireland Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 Ireland Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F |
6.1.4 Ireland Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F |
6.1.5 Ireland Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F |
6.1.6 Ireland Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F |
6.2 Ireland Ad Tech Market, By Ad format |
6.2.1 Overview and Analysis |
6.2.2 Ireland Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F |
6.2.3 Ireland Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F |
6.2.4 Ireland Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F |
6.2.5 Ireland Ad Tech Market Revenues & Volume, By Email, 2021- 2031F |
6.3 Ireland Ad Tech Market, By Device Platforms |
6.3.1 Overview and Analysis |
6.3.2 Ireland Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F |
6.3.3 Ireland Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F |
6.3.4 Ireland Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F |
6.4 Ireland Ad Tech Market, By End-user Industries |
6.4.1 Overview and Analysis |
6.4.2 Ireland Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F |
6.4.3 Ireland Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.4.4 Ireland Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F |
6.4.5 Ireland Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F |
7 Ireland Ad Tech Market Import-Export Trade Statistics |
7.1 Ireland Ad Tech Market Export to Major Countries |
7.2 Ireland Ad Tech Market Imports from Major Countries |
8 Ireland Ad Tech Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for ad tech platforms in Ireland |
8.2 Adoption rate of advanced targeting and analytics features by advertisers |
8.3 Growth in the number of partnerships between ad tech companies and local publishers |
8.4 Rate of innovation and development of new ad tech solutions tailored for the Irish market |
9 Ireland Ad Tech Market - Opportunity Assessment |
9.1 Ireland Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Ireland Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F |
9.3 Ireland Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F |
9.4 Ireland Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F |
10 Ireland Ad Tech Market - Competitive Landscape |
10.1 Ireland Ad Tech Market Revenue Share, By Companies, 2024 |
10.2 Ireland Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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