| Product Code: ETC7671756 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Italy draught beer Market: Import Trend Analysis saw a notable uptick in imports, reflecting a growing demand for international beer varieties. This trend suggests a shift in consumer preferences towards a more diverse selection of draught beers in the Market: Import Trend Analysis.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Italy Draught Beer Market Overview |
3.1 Italy Country Macro Economic Indicators |
3.2 Italy Draught Beer Market Revenues & Volume, 2022 & 2032F |
3.3 Italy Draught Beer Market - Industry Life Cycle |
3.4 Italy Draught Beer Market - Porter's Five Forces |
3.5 Italy Draught Beer Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Italy Draught Beer Market Revenues & Volume Share, By Production, 2022 & 2032F |
3.7 Italy Draught Beer Market Revenues & Volume Share, By Category, 2022 & 2032F |
3.8 Italy Draught Beer Market Revenues & Volume Share, By End Use, 2022 & 2032F |
4 Italy Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of craft and artisanal beers in Italy |
4.2.2 Increasing consumer preference for on-premise consumption experiences |
4.2.3 Tourism industry boosting demand for draught beer in bars and restaurants |
4.3 Market Restraints |
4.3.1 High competition from bottled and canned beer options |
4.3.2 Seasonal fluctuations impacting draught beer sales in certain regions |
5 Italy Draught Beer Market Trends |
6 Italy Draught Beer Market, By Types |
6.1 Italy Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Italy Draught Beer Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Italy Draught Beer Market Revenues & Volume, By Keg Beer, 2022-2032F |
6.1.4 Italy Draught Beer Market Revenues & Volume, By Cask Beer, 2022-2032F |
6.2 Italy Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Italy Draught Beer Market Revenues & Volume, By Macro Breweries, 2022-2032F |
6.2.3 Italy Draught Beer Market Revenues & Volume, By Microbreweries, 2022-2032F |
6.3 Italy Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Italy Draught Beer Market Revenues & Volume, By Super Premium, 2022-2032F |
6.3.3 Italy Draught Beer Market Revenues & Volume, By Premium, 2022-2032F |
6.3.4 Italy Draught Beer Market Revenues & Volume, By Regular, 2022-2032F |
6.4 Italy Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Italy Draught Beer Market Revenues & Volume, By Commercial Use, 2022-2032F |
6.4.3 Italy Draught Beer Market Revenues & Volume, By Home Use, 2022-2032F |
7 Italy Draught Beer Market Import-Export Trade Statistics |
7.1 Italy Draught Beer Market Export to Major Countries |
7.2 Italy Draught Beer Market Imports from Major Countries |
8 Italy Draught Beer Market Key Performance Indicators |
8.1 Number of craft breweries offering draught beer in Italy |
8.2 Percentage of bars and restaurants offering draught beer on tap |
8.3 Tourism arrivals and spending in Italy's key regions for draught beer consumption |
9 Italy Draught Beer Market - Opportunity Assessment |
9.1 Italy Draught Beer Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Italy Draught Beer Market Opportunity Assessment, By Production, 2022 & 2032F |
9.3 Italy Draught Beer Market Opportunity Assessment, By Category, 2022 & 2032F |
9.4 Italy Draught Beer Market Opportunity Assessment, By End Use, 2022 & 2032F |
10 Italy Draught Beer Market - Competitive Landscape |
10.1 Italy Draught Beer Market Revenue Share, By Companies, 2025 |
10.2 Italy Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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