Product Code: ETC022173 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Italy personal computer market is one of the largest in Europe. The total number of PCs sold in Italy increased from 8.4 million in 2016 to 9.2 million units in 2019, with the majority being desktop computers and notebooks accounting for about half each. Unsurprisingly, Windows remains the most popular operating system, although Linux has seen some gains over recent years due to its lower cost and greater range of free software available.
As expected, brands such as HP and Dell are dominant forces within this market ? capturing a combined 43% share of all shipments according to GFK data from 2019 ? while Apple also maintains a significant presence with 17%. Other major players include Lenovo (8%), Acer (7%) and Asus (6%).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Italy Personal computers (PC) Market Overview |
3.1 Italy Country Macro Economic Indicators |
3.2 Italy Personal computers (PC) Market Revenues & Volume, 2019 & 2026F |
3.3 Italy Personal computers (PC) Market - Industry Life Cycle |
3.4 Italy Personal computers (PC) Market - Porter's Five Forces |
3.5 Italy Personal computers (PC) Market Revenues & Volume Share, By Product, 2019 & 2026F |
3.6 Italy Personal computers (PC) Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Italy Personal computers (PC) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Italy Personal computers (PC) Market Trends |
6 Italy Personal computers (PC) Market, By Types |
6.1 Italy Personal computers (PC) Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Italy Personal computers (PC) Market Revenues & Volume, By Product, 2016 - 2026F |
6.1.3 Italy Personal computers (PC) Market Revenues & Volume, By Commercial Desktop, 2016 - 2026F |
6.1.4 Italy Personal computers (PC) Market Revenues & Volume, By Commercial Notebook, 2016 - 2026F |
6.1.5 Italy Personal computers (PC) Market Revenues & Volume, By Consumer Desktop, 2016 - 2026F |
6.1.6 Italy Personal computers (PC) Market Revenues & Volume, By Consumer Notebook and Workstation, 2016 - 2026F |
6.2 Italy Personal computers (PC) Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Italy Personal computers (PC) Market Revenues & Volume, By Online, 2016 - 2026F |
6.2.3 Italy Personal computers (PC) Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Italy Personal computers (PC) Market Import-Export Trade Statistics |
7.1 Italy Personal computers (PC) Market Export to Major Countries |
7.2 Italy Personal computers (PC) Market Imports from Major Countries |
8 Italy Personal computers (PC) Market Key Performance Indicators |
9 Italy Personal computers (PC) Market - Opportunity Assessment |
9.1 Italy Personal computers (PC) Market Opportunity Assessment, By Product, 2019 & 2026F |
9.2 Italy Personal computers (PC) Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Italy Personal computers (PC) Market - Competitive Landscape |
10.1 Italy Personal computers (PC) Market Revenue Share, By Companies, 2019 |
10.2 Italy Personal computers (PC) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |