| Product Code: ETC048302 | Publication Date: Jan 2021 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In 2024, Japan saw a steady increase in beer import shipments, with top exporting countries being South Korea, China, Germany, USA, and Ireland. Despite the diverse sources, the market remained highly competitive with a very low concentration level. The compound annual growth rate (CAGR) from 2020 to 2024 was positive at 3.56%, indicating a gradual expansion in the market. However, there was a slight decline in the growth rate from 2023 to 2024 at -2.55%, highlighting a potential shift in market dynamics that importers and stakeholders should monitor closely.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Beer Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Beer Market - Industry Life Cycle |
3.4 Japan Beer Market - Porter's Five Forces |
3.5 Japan Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Japan Beer Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Japan Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
4 Japan Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Changing consumer preferences towards premium and craft beers |
4.2.2 Increasing popularity of beer as a social drink in Japan |
4.2.3 Growth of tourism industry leading to higher demand for Japanese beer among tourists |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcoholic beverages in Japan |
4.3.2 Competition from other alcoholic beverages such as sake and shochu |
5 Japan Beer Market Trends |
6 Japan Beer Market, By Types |
6.1 Japan Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Beer Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Beer Market Revenues & Volume, By Lager, 2021 - 2031F |
6.1.4 Japan Beer Market Revenues & Volume, By Ale, 2021 - 2031F |
6.1.5 Japan Beer Market Revenues & Volume, By Stout & Porter, 2021 - 2031F |
6.1.6 Japan Beer Market Revenues & Volume, By Malt, 2021 - 2031F |
6.1.7 Japan Beer Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Japan Beer Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Japan Beer Market Revenues & Volume, By Popular Price, 2021 - 2031F |
6.2.3 Japan Beer Market Revenues & Volume, By Premium, 2021 - 2031F |
6.2.4 Japan Beer Market Revenues & Volume, By Super Premium, 2021 - 2031F |
6.3 Japan Beer Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Japan Beer Market Revenues & Volume, By Glass, 2021 - 2031F |
6.3.3 Japan Beer Market Revenues & Volume, By PET Bottle, 2021 - 2031F |
6.3.4 Japan Beer Market Revenues & Volume, By Metal Can, 2021 - 2031F |
6.3.5 Japan Beer Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Japan Beer Market, By Production |
6.4.1 Overview and Analysis |
6.4.2 Japan Beer Market Revenues & Volume, By Macro-brewery, 2021 - 2031F |
6.4.3 Japan Beer Market Revenues & Volume, By Micro-brewery, 2021 - 2031F |
6.4.4 Japan Beer Market Revenues & Volume, By Craft Brewery, 2021 - 2031F |
6.4.5 Japan Beer Market Revenues & Volume, By Others, 2021 - 2031F |
7 Japan Beer Market Import-Export Trade Statistics |
7.1 Japan Beer Market Export to Major Countries |
7.2 Japan Beer Market Imports from Major Countries |
8 Japan Beer Market Key Performance Indicators |
8.1 Number of craft beer breweries in Japan |
8.2 Percentage of beer sales from bars and restaurants |
8.3 Consumer sentiment towards beer quality and variety in Japan |
9 Japan Beer Market - Opportunity Assessment |
9.1 Japan Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Japan Beer Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Japan Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
10 Japan Beer Market - Competitive Landscape |
10.1 Japan Beer Market Revenue Share, By Companies, 2024 |
10.2 Japan Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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