| Product Code: ETC7736646 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan's import of draught beer continued to thrive with top exporters being South Korea, China, Germany, USA, and Ireland. The market remained competitive with a low Herfindahl-Hirschman Index (HHI) indicating a diversified import landscape. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) of 3.56% (2020-24) suggests a steady expansion of the market. With a variety of countries contributing to Japan's draught beer imports, the industry is poised for continued growth and innovation in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Draught Beer Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Draught Beer Market - Industry Life Cycle |
3.4 Japan Draught Beer Market - Porter's Five Forces |
3.5 Japan Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Japan Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Japan Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Japan Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of craft beer and microbreweries in Japan |
4.2.2 Growing consumer preference for premium and high-quality beer products |
4.2.3 Rising disposable income and changing lifestyle trends favoring socializing and dining out |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on alcohol advertising and marketing in Japan |
4.3.2 High competition from other alcoholic beverages like sake and shochu in the Japanese market |
4.3.3 Seasonal fluctuations in demand for draught beer due to weather variations |
5 Japan Draught Beer Market Trends |
6 Japan Draught Beer Market, By Types |
6.1 Japan Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Japan Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Japan Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Japan Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Japan Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Japan Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Japan Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Japan Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Japan Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Japan Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Japan Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Japan Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Japan Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Japan Draught Beer Market Import-Export Trade Statistics |
7.1 Japan Draught Beer Market Export to Major Countries |
7.2 Japan Draught Beer Market Imports from Major Countries |
8 Japan Draught Beer Market Key Performance Indicators |
8.1 Number of new craft beer breweries opening in Japan |
8.2 Rate of adoption of premium beer offerings in bars and restaurants |
8.3 Consumer sentiment towards draught beer quality and variety |
8.4 Percentage of repeat customers at establishments serving draught beer |
8.5 Trends in draught beer consumption during key social events or festivals in Japan |
9 Japan Draught Beer Market - Opportunity Assessment |
9.1 Japan Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Japan Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Japan Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Japan Draught Beer Market - Competitive Landscape |
10.1 Japan Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Japan Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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