| Product Code: ETC7736878 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan saw a continued dominance of e-commerce footwear import shipments from top exporting countries such as China, Vietnam, Indonesia, Cambodia, and Italy. Despite a slightly negative growth rate from 2023 to 2024, the Compound Annual Growth Rate (CAGR) from 2020 to 2024 remained positive at 1.96%. The High Herfindahl-Hirschman Index (HHI) indicates a concentrated market, highlighting the significant presence of these key exporting nations in Japan's e-commerce footwear import sector. This data suggests a stable yet competitive landscape for footwear imports in Japan, with opportunities for continued growth and market positioning strategies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan E-commerce Footwear Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan E-commerce Footwear Market Revenues & Volume, 2021 & 2031F |
3.3 Japan E-commerce Footwear Market - Industry Life Cycle |
3.4 Japan E-commerce Footwear Market - Porter's Five Forces |
3.5 Japan E-commerce Footwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Japan E-commerce Footwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Japan |
4.2.2 Growing preference for online shopping due to convenience and wide product selection |
4.2.3 Rising popularity of e-commerce platforms and marketplaces for footwear sales |
4.3 Market Restraints |
4.3.1 High competition among e-commerce footwear retailers leading to price wars |
4.3.2 Challenges related to maintaining customer trust and satisfaction with online purchases |
4.3.3 Logistic and delivery infrastructure limitations impacting timely and efficient order fulfillment |
5 Japan E-commerce Footwear Market Trends |
6 Japan E-commerce Footwear Market, By Types |
6.1 Japan E-commerce Footwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan E-commerce Footwear Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Japan E-commerce Footwear Market Revenues & Volume, By Leather Footwear, 2021- 2031F |
6.1.4 Japan E-commerce Footwear Market Revenues & Volume, By Athletic Footwear, 2021- 2031F |
6.1.5 Japan E-commerce Footwear Market Revenues & Volume, By Athleisure Footwear, 2021- 2031F |
6.1.6 Japan E-commerce Footwear Market Revenues & Volume, By Other Town Footwear, 2021- 2031F |
7 Japan E-commerce Footwear Market Import-Export Trade Statistics |
7.1 Japan E-commerce Footwear Market Export to Major Countries |
7.2 Japan E-commerce Footwear Market Imports from Major Countries |
8 Japan E-commerce Footwear Market Key Performance Indicators |
8.1 Average order value (AOV) per customer |
8.2 Customer retention rate on e-commerce platforms |
8.3 Website traffic conversion rate |
8.4 Average time spent on the website per visit |
8.5 Return rate of footwear products |
9 Japan E-commerce Footwear Market - Opportunity Assessment |
9.1 Japan E-commerce Footwear Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Japan E-commerce Footwear Market - Competitive Landscape |
10.1 Japan E-commerce Footwear Market Revenue Share, By Companies, 2024 |
10.2 Japan E-commerce Footwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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