| Product Code: ETC7741998 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan continued to see significant import shipments of matcha tea, with top exporting countries being China, Vietnam, Sri Lanka, Taiwan, and Metropolitan France. The market remained highly concentrated, with a high Herfindahl-Hirschman Index (HHI). Despite a relatively low compound annual growth rate (CAGR) of 0.7% from 2020 to 2024, there was a slight uptick in growth from 2023 to 2024, with a growth rate of 2.63%. This indicates a steady demand for matcha tea in Japan, with key players maintaining their dominance in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Matcha Tea Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Matcha Tea Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Matcha Tea Market - Industry Life Cycle |
3.4 Japan Matcha Tea Market - Porter's Five Forces |
3.5 Japan Matcha Tea Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Matcha Tea Market Revenues & Volume Share, By Grade, 2021 & 2031F |
4 Japan Matcha Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of matcha tea |
4.2.2 Growing demand for natural and organic products |
4.2.3 Rising popularity of Japanese culture and cuisine globally |
4.3 Market Restraints |
4.3.1 High production costs associated with quality matcha tea |
4.3.2 Limited availability of authentic matcha tea leaves |
4.3.3 Intense competition from other types of tea and healthy beverages |
5 Japan Matcha Tea Market Trends |
6 Japan Matcha Tea Market, By Types |
6.1 Japan Matcha Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Matcha Tea Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Matcha Tea Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 Japan Matcha Tea Market Revenues & Volume, By RTD Beverage, 2021- 2031F |
6.1.5 Japan Matcha Tea Market Revenues & Volume, By Instant Premixes, 2021- 2031F |
6.2 Japan Matcha Tea Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 Japan Matcha Tea Market Revenues & Volume, By Classic, 2021- 2031F |
6.2.3 Japan Matcha Tea Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.2.4 Japan Matcha Tea Market Revenues & Volume, By Culinary, 2021- 2031F |
7 Japan Matcha Tea Market Import-Export Trade Statistics |
7.1 Japan Matcha Tea Market Export to Major Countries |
7.2 Japan Matcha Tea Market Imports from Major Countries |
8 Japan Matcha Tea Market Key Performance Indicators |
8.1 Consumer interest and engagement on social media platforms |
8.2 Number of new product launches and innovations in the matcha tea market |
8.3 Growth in the number of specialty tea shops or cafes offering matcha tea |
8.4 Adoption rate of matcha tea in new markets or demographics |
8.5 Sustainability practices and certifications within the matcha tea industry |
9 Japan Matcha Tea Market - Opportunity Assessment |
9.1 Japan Matcha Tea Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Matcha Tea Market Opportunity Assessment, By Grade, 2021 & 2031F |
10 Japan Matcha Tea Market - Competitive Landscape |
10.1 Japan Matcha Tea Market Revenue Share, By Companies, 2024 |
10.2 Japan Matcha Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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