| Product Code: ETC7742412 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan's mezcal import market continued to show high concentration, with the top exporting countries being the UK, Poland, Metropolitan France, USA, and Sweden. Despite a challenging market environment, the industry experienced a negative compound annual growth rate (CAGR) of -9.8% from 2020 to 2024. The growth rate in 2024 further declined by -10.1%, reflecting the ongoing impact of various factors on the import shipments of mezcal into Japan. The market dynamics and competitive landscape are likely to continue shaping the future of mezcal imports in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Mezcal Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Mezcal Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Mezcal Market - Industry Life Cycle |
3.4 Japan Mezcal Market - Porter's Five Forces |
3.5 Japan Mezcal Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Mezcal Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Japan Mezcal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of craft and premium spirits in Japan |
4.2.2 Rising interest in Mexican culture and cuisine |
4.2.3 Growing trend of experiential drinking and cocktail culture |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of mezcal compared to other spirits |
4.3.2 High import taxes and distribution costs for mezcal in Japan |
5 Japan Mezcal Market Trends |
6 Japan Mezcal Market, By Types |
6.1 Japan Mezcal Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Mezcal Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Mezcal Market Revenues & Volume, By Mezcal Joven, 2021- 2031F |
6.1.4 Japan Mezcal Market Revenues & Volume, By Mezcal Reposado, 2021- 2031F |
6.1.5 Japan Mezcal Market Revenues & Volume, By Mezcal Anejo, 2021- 2031F |
6.2 Japan Mezcal Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Mezcal Market Revenues & Volume, By HORECA, 2021- 2031F |
6.2.3 Japan Mezcal Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Japan Mezcal Market Revenues & Volume, By Modern Trade, 2021- 2031F |
6.2.5 Japan Mezcal Market Revenues & Volume, By Online Retailers, 2021- 2031F |
6.2.6 Japan Mezcal Market Revenues & Volume, By Other Sales Channels, 2021- 2031F |
7 Japan Mezcal Market Import-Export Trade Statistics |
7.1 Japan Mezcal Market Export to Major Countries |
7.2 Japan Mezcal Market Imports from Major Countries |
8 Japan Mezcal Market Key Performance Indicators |
8.1 Number of mezcal bars and restaurants offering mezcal cocktails in Japan |
8.2 Growth in the number of mezcal tastings and events in Japan |
8.3 Percentage increase in mezcal imports into Japan |
8.4 Number of mezcal brands entering the Japanese market |
8.5 Consumer surveys showing increased interest and knowledge about mezcal |
9 Japan Mezcal Market - Opportunity Assessment |
9.1 Japan Mezcal Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Mezcal Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Japan Mezcal Market - Competitive Landscape |
10.1 Japan Mezcal Market Revenue Share, By Companies, 2024 |
10.2 Japan Mezcal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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