| Product Code: ETC7745246 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's perfume import market in 2024 saw a significant presence of top exporting countries such as Metropolitan France, Italy, Spain, USA, and UK. The High Herfindahl-Hirschman Index (HHI) indicated a concentrated market landscape. With a strong Compound Annual Growth Rate (CAGR) of 13.16% from 2020 to 2024 and a notable growth rate of 12.39% from 2023 to 2024, the Japanese perfume import sector continues to show promising expansion and attractiveness for international fragrance brands.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Perfume Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Perfume Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Perfume Market - Industry Life Cycle |
3.4 Japan Perfume Market - Porter's Five Forces |
3.5 Japan Perfume Market Revenues & Volume Share, By Perfume Type, 2021 & 2031F |
3.6 Japan Perfume Market Revenues & Volume Share, By Category, 2021 & 2031F |
4 Japan Perfume Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Japan |
4.2.2 Growing interest in personal grooming and fragrance products |
4.2.3 Rising trend of gifting perfumes for special occasions |
4.3 Market Restraints |
4.3.1 High competition from international and local perfume brands |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Stringent regulations related to the use of certain ingredients in perfumes |
5 Japan Perfume Market Trends |
6 Japan Perfume Market, By Types |
6.1 Japan Perfume Market, By Perfume Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Perfume Market Revenues & Volume, By Perfume Type, 2021- 2031F |
6.1.3 Japan Perfume Market Revenues & Volume, By Premium Perfume Products, 2021- 2031F |
6.1.4 Japan Perfume Market Revenues & Volume, By Mass Perfume Products, 2021- 2031F |
6.2 Japan Perfume Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Japan Perfume Market Revenues & Volume, By Female Fragrances, 2021- 2031F |
6.2.3 Japan Perfume Market Revenues & Volume, By Male Fragrances, 2021- 2031F |
6.2.4 Japan Perfume Market Revenues & Volume, By Unisex Fragrances, 2021- 2031F |
7 Japan Perfume Market Import-Export Trade Statistics |
7.1 Japan Perfume Market Export to Major Countries |
7.2 Japan Perfume Market Imports from Major Countries |
8 Japan Perfume Market Key Performance Indicators |
8.1 Consumer sentiment towards fragrance products |
8.2 Number of new product launches in the perfume market |
8.3 Frequency of fragrance-related searches and engagement on social media |
8.4 Average spending on perfumes per capita in Japan |
8.5 Number of perfume retail outlets and distribution channels in Japan |
9 Japan Perfume Market - Opportunity Assessment |
9.1 Japan Perfume Market Opportunity Assessment, By Perfume Type, 2021 & 2031F |
9.2 Japan Perfume Market Opportunity Assessment, By Category, 2021 & 2031F |
10 Japan Perfume Market - Competitive Landscape |
10.1 Japan Perfume Market Revenue Share, By Companies, 2024 |
10.2 Japan Perfume Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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