| Product Code: ETC7750285 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan continued to rely heavily on imports for its tissue and hygiene products, with top exporters including China, Indonesia, USA, Vietnam, and Taiwan. Despite a moderate compound annual growth rate (CAGR) of 2.28% from 2020 to 2024, the industry experienced a slight decline in growth rate (-4.5%) from 2023 to 2024. The high Herfindahl-Hirschman Index (HHI) concentration indicates a competitive market landscape in the import sector, highlighting the significance of these key exporting countries in meeting Japan's tissue and hygiene product demands.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Tissue and Hygiene Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Tissue and Hygiene Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Tissue and Hygiene Market - Industry Life Cycle |
3.4 Japan Tissue and Hygiene Market - Porter's Five Forces |
3.5 Japan Tissue and Hygiene Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Tissue and Hygiene Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Japan Tissue and Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and health practices among consumers in Japan |
4.2.2 Growing aging population leading to higher demand for adult incontinence products |
4.2.3 Rising disposable income levels and changing lifestyle preferences favoring premium tissue and hygiene products |
4.3 Market Restraints |
4.3.1 Intense competition among market players leading to price wars and margin pressures |
4.3.2 Fluctuating raw material prices impacting the cost structure of tissue and hygiene product manufacturers |
5 Japan Tissue and Hygiene Market Trends |
6 Japan Tissue and Hygiene Market, By Types |
6.1 Japan Tissue and Hygiene Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Tissue and Hygiene Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Japan Tissue and Hygiene Market Revenues & Volume, By Toilet Paper, 2021- 2031F |
6.1.4 Japan Tissue and Hygiene Market Revenues & Volume, By Paper Towels, 2021- 2031F |
6.1.5 Japan Tissue and Hygiene Market Revenues & Volume, By Napkins, 2021- 2031F |
6.1.6 Japan Tissue and Hygiene Market Revenues & Volume, By Facial Tissues, 2021- 2031F |
6.1.7 Japan Tissue and Hygiene Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Tissue and Hygiene Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Japan Tissue and Hygiene Market Revenues & Volume, By Retail Pharmacies, 2021- 2031F |
6.2.3 Japan Tissue and Hygiene Market Revenues & Volume, By Drugstores, 2021- 2031F |
6.2.4 Japan Tissue and Hygiene Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.5 Japan Tissue and Hygiene Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.6 Japan Tissue and Hygiene Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 Japan Tissue and Hygiene Market Import-Export Trade Statistics |
7.1 Japan Tissue and Hygiene Market Export to Major Countries |
7.2 Japan Tissue and Hygiene Market Imports from Major Countries |
8 Japan Tissue and Hygiene Market Key Performance Indicators |
8.1 Consumer satisfaction rate with the quality and performance of tissue and hygiene products |
8.2 Adoption rate of eco-friendly and sustainable tissue and hygiene products in the market |
8.3 Average spending per capita on tissue and hygiene products in Japan |
9 Japan Tissue and Hygiene Market - Opportunity Assessment |
9.1 Japan Tissue and Hygiene Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Tissue and Hygiene Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Japan Tissue and Hygiene Market - Competitive Landscape |
10.1 Japan Tissue and Hygiene Market Revenue Share, By Companies, 2024 |
10.2 Japan Tissue and Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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