| Product Code: ETC7751715 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan saw consistent growth in winter sporting goods imports with a CAGR of 5.57% from 2020-24. Despite a slight decline in the growth rate from 2023-24 (-14.11%), top exporting countries such as Austria, China, Czechia, Germany, and Metropolitan France continued to contribute to Japan's market. With a low concentration of the Herfindahl-Hirschman Index (HHI), indicating a diverse import market, Japan's winter sporting goods industry remains dynamic and open to a variety of international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Winter SportingGoods Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Winter SportingGoods Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Winter SportingGoods Market - Industry Life Cycle |
3.4 Japan Winter SportingGoods Market - Porter's Five Forces |
3.5 Japan Winter SportingGoods Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Japan Winter SportingGoods Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Winter SportingGoods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of winter sports activities in Japan |
4.2.2 Growing interest in health and fitness among the Japanese population |
4.2.3 Rise in disposable income leading to higher spending on recreational activities |
4.3 Market Restraints |
4.3.1 Seasonal nature of winter sports leading to limited demand during other times of the year |
4.3.2 High initial cost of winter sports equipment |
4.3.3 Limited availability of winter sports facilities in certain regions of Japan |
5 Japan Winter SportingGoods Market Trends |
6 Japan Winter SportingGoods Market, By Types |
6.1 Japan Winter SportingGoods Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Winter SportingGoods Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Japan Winter SportingGoods Market Revenues & Volume, By Sleds (Plastic, Foam and Others), 2021- 2031F |
6.1.4 Japan Winter SportingGoods Market Revenues & Volume, By Tubes (Plastic, Foam and Others), 2021- 2031F |
6.2 Japan Winter SportingGoods Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Winter SportingGoods Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Japan Winter SportingGoods Market Revenues & Volume, By Offline, 2021- 2031F |
7 Japan Winter SportingGoods Market Import-Export Trade Statistics |
7.1 Japan Winter SportingGoods Market Export to Major Countries |
7.2 Japan Winter SportingGoods Market Imports from Major Countries |
8 Japan Winter SportingGoods Market Key Performance Indicators |
8.1 Number of participants in winter sports activities in Japan |
8.2 Average spending per capita on winter sporting goods |
8.3 Number of winter sports events and competitions held in Japan |
8.4 Percentage of growth in winter sports tourism in Japan |
8.5 Adoption rate of innovative winter sports technologies and equipment in the market |
9 Japan Winter SportingGoods Market - Opportunity Assessment |
9.1 Japan Winter SportingGoods Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Japan Winter SportingGoods Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Winter SportingGoods Market - Competitive Landscape |
10.1 Japan Winter SportingGoods Market Revenue Share, By Companies, 2024 |
10.2 Japan Winter SportingGoods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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