| Product Code: ETC7751946 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The market for yoga mat imports in Japan continues to be dominated by China, Taiwan, USA, Vietnam, and Indonesia, with a high concentration level indicated by the Herfindahl-Hirschman Index (HHI) in 2024. Despite a negative compound annual growth rate (CAGR) of -2.1% from 2020 to 2024, the industry experienced a significant decline in growth rate from 2023 to 2024 at -13.04%. This data suggests a challenging market environment for importers of yoga mats in Japan, possibly influenced by various economic and consumer behavior factors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Yoga Mat Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Yoga Mat Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Yoga Mat Market - Industry Life Cycle |
3.4 Japan Yoga Mat Market - Porter's Five Forces |
3.5 Japan Yoga Mat Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Japan Yoga Mat Market Revenues & Volume Share, By DistributionChannel, 2021 & 2031F |
4 Japan Yoga Mat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and focus on fitness activities in Japan |
4.2.2 Growing popularity of yoga and mindfulness practices |
4.2.3 Rising disposable income leading to higher spending on wellness products |
4.3 Market Restraints |
4.3.1 Limited physical space in urban areas for practicing yoga |
4.3.2 Competition from alternative forms of exercise and fitness equipment |
4.3.3 Price volatility due to fluctuations in raw material costs |
5 Japan Yoga Mat Market Trends |
6 Japan Yoga Mat Market, By Types |
6.1 Japan Yoga Mat Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Japan Yoga Mat Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 Japan Yoga Mat Market Revenues & Volume, By PVC, 2021- 2031F |
6.1.4 Japan Yoga Mat Market Revenues & Volume, By TPE, 2021- 2031F |
6.1.5 Japan Yoga Mat Market Revenues & Volume, By Rubber, 2021- 2031F |
6.1.6 Japan Yoga Mat Market Revenues & Volume, By PE, 2021- 2031F |
6.1.7 Japan Yoga Mat Market Revenues & Volume, By Cotton/Jute, 2021- 2031F |
6.2 Japan Yoga Mat Market, By DistributionChannel |
6.2.1 Overview and Analysis |
6.2.2 Japan Yoga Mat Market Revenues & Volume, By Specialty Store, 2021- 2031F |
6.2.3 Japan Yoga Mat Market Revenues & Volume, By Departmental Store & Hypermarket, 2021- 2031F |
6.2.4 Japan Yoga Mat Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 Japan Yoga Mat Market Import-Export Trade Statistics |
7.1 Japan Yoga Mat Market Export to Major Countries |
7.2 Japan Yoga Mat Market Imports from Major Countries |
8 Japan Yoga Mat Market Key Performance Indicators |
8.1 Number of yoga studios and wellness centers in Japan |
8.2 Online search volume for yoga-related keywords |
8.3 Percentage of population engaged in regular yoga practice |
8.4 Average session duration at yoga classes |
8.5 Customer satisfaction scores for yoga mat brands |
9 Japan Yoga Mat Market - Opportunity Assessment |
9.1 Japan Yoga Mat Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Japan Yoga Mat Market Opportunity Assessment, By DistributionChannel, 2021 & 2031F |
10 Japan Yoga Mat Market - Competitive Landscape |
10.1 Japan Yoga Mat Market Revenue Share, By Companies, 2024 |
10.2 Japan Yoga Mat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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