Market Forecast By Products (Artisanal and in-store bakeries, Packaged/industrial products), By Types (Cakes, Frozen Cakes & Pastries, Pastries, Sweet Pies), By Sector (Food Service, Retail), By Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialist Retailers, Artisanal Bakeries, Online Retailers, Others) And Competitive Landscape
Product Code: ETC019266 | Publication Date: Jun 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Jordan Pastries and Cakes Market |
Forecast period | 2025-2031 |
CAGR | 5.5% |
Growing Sector | Food |
Jordan Pastries and Cakes Market report thoroughly covers the market by products, types, sector and distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Jordan Pastries and Cakes Market is experiencing significant growth and projected to attain more growth in the coming years due to its rich heritage, Jordan boasts a variety of pastries, including the famous knafeh, baklava, and maamoul, each offering unique flavours and textures that reflect the country's cultural influences. The market has witnessed significant growth recently, with an influx of artisanal bakeries and patisseries that cater to evolving consumer tastes, focusing on quality ingredients and innovative designs. This combination of traditional methods with contemporary twists continues to attract both local and international customers, positioning Jordan as a noteworthy player in the regional dessert landscape.
According to 6Wresearch, Jordan Pastries and Cakes Market size is expected to grow at a CAGR of 5.5% during 2025-2031. Several factors are driving the growth of Jordan Pastries and Cakes Market such as the rising disposable incomes among consumers have led to increased spending on premium and artisanal products. As more people seek unique culinary experiences, traditional pastries are being reimagined and adapted to meet modern tastes. Apart from this, the growing trend of social media and food blogging has significantly increased visibility for bakeries and patisseries, inspiring consumers to explore diverse dessert options. This is further supported by a burgeoning café culture in urban areas, where consumers gather to enjoy specialty pastries alongside coffee. Also, the expanding tourism sector in Jordan presents an opportunity to showcase local pastries to international visitors, driving demand and increasing brand recognition in the global market.
However, Jordan Pastries and Cakes Market faces few restraints such as the fluctuating prices of raw materials, which can impact profit margins for bakeries and patisseries. Increased costs for ingredients such as flour, sugar, and nuts can lead to higher retail prices, potentially deterring budget-conscious consumers. Additionally, the market faces intense competition from both local and international brands, making it difficult for smaller, artisanal producers to establish their foothold. Furthermore, the traditional nature of many Jordanian pastries can limit innovation, as some consumers may prefer variety and experimentation over classic offerings. Also, regulatory challenges related to food safety and quality standards may pose hurdles for producers looking to expand their operations, requiring careful navigation to ensure compliance.
Key players include Al-Dar Bakery, Sufra Restaurant, Café M, Jordania Sweets, Royal Sweets, Marmara Patisserie. These organizations are known for modern twists on classic desserts, blending unique flavours and innovative presentations to attract a diverse clientele.
Jordan Pastries and Cakes Market is growing and government’s regulation and policies are helping in extension of the market. The government has implemented training programs aimed at enhancing the skills of local bakers and pastry chefs, promoting best practices in artisanal baking and food safety standards. Additionally, financial incentives and grants have been made available for small and medium-sized enterprises (SMEs) in the food sector to encourage innovation and quality improvements. Moreover, tourism campaigns have been launched to highlight traditional Jordanian pastries, aiming to attract both domestic and international tourists to local bakeries and patisseries. These efforts are complemented by partnerships with culinary schools and associations to promote local ingredients and recipes, fostering a sense of pride in Jordanian culinary traditions.
The future of Jordan Pastries and Cakes Market looks promising due to integration of health-conscious alternatives in product offerings is likely to gain traction, as more consumers opt for lower-sugar, gluten-free, and organic pastries. Additionally, leveraging technology for e-commerce and delivery services will play a crucial role in expanding market reach, particularly among younger demographics who value convenience and accessibility. As the trend of experiential dining continues to grow, bakeries and patisseries are expected to enhance their customer engagement through interactive baking workshops and tasting events, further fostering a community-centric approach. The exploration of fusion pastries, combining local ingredients with international influences, will also cater to adventurous palates while preserving Jordan’s rich culinary heritage.
According to Ravi Bhandari, Research Head, 6Wresearch, Artisanal and in-store bakeries are poised to see significant growth in the coming years due to increasing consumer preference for fresh, locally-made products that emphasize quality and unique flavours.
Cakes are likely to see substantial growth in the coming years due to customized cakes, including themed and personalised options, is particularly on the rise, catering to a generation that values unique and bespoke food experiences.
Food Service sector is anticipated to experience more robust growth in the future attributed to rising trend of experiential dining, where consumers seek unique culinary experiences that extend beyond traditional meals.
Artisanal bakeries are expected to lead the market growth in the coming years due to the increasing consumer preference for locally-sourced, fresh, and handmade products.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Pastries and Cakes Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Pastries and Cakes Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Pastries and Cakes Market - Industry Life Cycle |
3.4 Jordan Pastries and Cakes Market - Porter's Five Forces |
3.5 Jordan Pastries and Cakes Market Revenues & Volume Share, By Products, 2021 & 2031F |
3.6 Jordan Pastries and Cakes Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.7 Jordan Pastries and Cakes Market Revenues & Volume Share, By Sector, 2021 & 2031F |
3.8 Jordan Pastries and Cakes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Jordan Pastries and Cakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Pastries and Cakes Market Trends |
6 Jordan Pastries and Cakes Market, By Types |
6.1 Jordan Pastries and Cakes Market, By Products |
6.1.1 Overview and Analysis |
6.1.2 Jordan Pastries and Cakes Market Revenues & Volume, By Products, 2021-2031F |
6.1.3 Jordan Pastries and Cakes Market Revenues & Volume, By Artisanal and in-store bakeries, 2021-2031F |
6.1.4 Jordan Pastries and Cakes Market Revenues & Volume, By Packaged/industrial products, 2021-2031F |
6.2 Jordan Pastries and Cakes Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Jordan Pastries and Cakes Market Revenues & Volume, By Cakes, 2021-2031F |
6.2.3 Jordan Pastries and Cakes Market Revenues & Volume, By Frozen Cakes & Pastries, 2021-2031F |
6.2.4 Jordan Pastries and Cakes Market Revenues & Volume, By Pastries, 2021-2031F |
6.2.5 Jordan Pastries and Cakes Market Revenues & Volume, By Sweet Pies, 2021-2031F |
6.3 Jordan Pastries and Cakes Market, By Sector |
6.3.1 Overview and Analysis |
6.3.2 Jordan Pastries and Cakes Market Revenues & Volume, By Food Service, 2021-2031F |
6.3.3 Jordan Pastries and Cakes Market Revenues & Volume, By Retail, 2021-2031F |
6.4 Jordan Pastries and Cakes Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Jordan Pastries and Cakes Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.4.3 Jordan Pastries and Cakes Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.4.4 Jordan Pastries and Cakes Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.4.5 Jordan Pastries and Cakes Market Revenues & Volume, By Artisanal Bakeries, 2021-2031F |
6.4.6 Jordan Pastries and Cakes Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.4.7 Jordan Pastries and Cakes Market Revenues & Volume, By Others, 2021-2031F |
7 Jordan Pastries and Cakes Market Import-Export Trade Statistics |
7.1 Jordan Pastries and Cakes Market Export to Major Countries |
7.2 Jordan Pastries and Cakes Market Imports from Major Countries |
8 Jordan Pastries and Cakes Market Key Performance Indicators |
9 Jordan Pastries and Cakes Market - Opportunity Assessment |
9.1 Jordan Pastries and Cakes Market Opportunity Assessment, By Products, 2021 & 2031F |
9.2 Jordan Pastries and Cakes Market Opportunity Assessment, By Types, 2021 & 2031F |
9.3 Jordan Pastries and Cakes Market Opportunity Assessment, By Sector, 2021 & 2031F |
9.4 Jordan Pastries and Cakes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Jordan Pastries and Cakes Market - Competitive Landscape |
10.1 Jordan Pastries and Cakes Market Revenue Share, By Companies, 2024 |
10.2 Jordan Pastries and Cakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |