Product Code: ETC214198 | Publication Date: May 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Jordan Swimwear Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 7.89% in 2028, following an initial rate of 6.11%, before easing to 6.40% at the end of the period.
By 2027, Jordan's Swimwear market is forecasted to achieve a growing growth rate of 7.77%, with Saudi Arabia leading the Middle East region, followed by United Arab Emirates, Iran, Qatar and Kuwait.
The Jordan swimwear market is experiencing steady growth due to increasing consumer interest in beach and poolside fashion. With a focus on modest yet stylish designs, swimwear brands in Jordan are catering to a diverse customer base that values both comfort and aesthetic appeal. Local brands such as Ammanii and Yara Bin Shakar have gained popularity for their innovative designs that incorporate cultural elements while international brands like Speedo and Arena also have a strong presence in the market. Factors such as rising disposable incomes, a growing tourism industry, and changing fashion trends are driving the demand for swimwear in Jordan. Furthermore, online shopping platforms have made it easier for consumers to access a wide range of swimwear options, contributing to the overall growth of the market.
The Jordan swimwear market is currently witnessing a surge in demand for sustainable and ethically-produced swimwear. Consumers are increasingly seeking environmentally-friendly options, such as swimsuits made from recycled materials or produced through eco-conscious practices. Additionally, there is a growing preference for versatile swimwear styles that can be worn beyond the beach, such as swim tops that can double as crop tops. Social media influencers and celebrities are playing a significant role in driving trends in the Jordan swimwear market, with high-cut silhouettes, bold colors, and unique patterns gaining popularity. Online shopping and e-commerce platforms are also contributing to the market growth, providing consumers with a convenient way to explore a wide range of swimwear options and make purchases from the comfort of their homes.
In the Jordan swimwear market, some challenges that are commonly faced include intense competition from both local and international brands, fluctuating consumer preferences and trends, seasonality of the product, and the impact of economic fluctuations on consumer spending. Additionally, the market may also face challenges related to supply chain disruptions, changing regulations, and the need to constantly innovate and differentiate products to stand out in a crowded market. Adapting to rapidly changing fashion trends and consumer expectations while maintaining quality and pricing competitiveness are crucial for swimwear brands in Jordan to succeed in this dynamic market landscape.
In the Jordan swimwear market, there are several investment opportunities for both local and international investors. With a growing tourism sector and an increasing interest in beach and poolside activities, there is a rising demand for trendy and high-quality swimwear products. Investing in establishing or expanding swimwear retail outlets, developing an online presence for e-commerce sales, and partnering with local designers to create unique swimwear collections are potential opportunities. Additionally, investing in sustainable and eco-friendly swimwear options could also appeal to the environmentally conscious consumer segment. Collaborating with hotels and resorts to offer exclusive swimwear lines or setting up pop-up shops during the tourist season are other avenues to explore. Overall, the Jordan swimwear market presents a promising landscape for investors seeking to capitalize on the growing demand for fashionable and functional swimwear products.
The Jordan Swimwear Market is influenced by government policies aimed at promoting modesty and adherence to Islamic values. The government has imposed regulations requiring swimwear to provide sufficient coverage for both men and women, with a focus on modest designs that align with cultural norms. Additionally, the government has implemented guidelines for swimwear materials to ensure they are appropriate for use in public settings, such as beaches and swimming pools. These policies serve to maintain cultural sensitivities while also supporting local businesses in producing and selling swimwear that meets the specified criteria. Overall, government regulations play a significant role in shaping the Jordan Swimwear Market by emphasizing modesty and cultural values in swimwear designs and materials.
The Jordan swimwear market is poised for steady growth in the coming years, driven by factors such as increasing disposable income, a growing tourism industry, and changing consumer preferences towards more stylish and functional swimwear options. The market is expected to witness a surge in demand for innovative designs, sustainable materials, and inclusive sizing options to cater to a diverse customer base. Additionally, the rise of e-commerce platforms and social media influencers promoting swimwear trends will further boost market expansion. Brands that focus on sustainability, customization, and digital marketing strategies are likely to thrive in this evolving market landscape, providing ample opportunities for growth and innovation in the Jordanian swimwear sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Swimwear Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Swimwear Market - Industry Life Cycle |
3.4 Jordan Swimwear Market - Porter's Five Forces |
3.5 Jordan Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Jordan Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Jordan Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Swimwear Market Trends |
6 Jordan Swimwear Market, By Types |
6.1 Jordan Swimwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Swimwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Jordan Swimwear Market Revenues & Volume, By Women's Swimwear, 2021 - 2031F |
6.1.4 Jordan Swimwear Market Revenues & Volume, By Men's Swimwear, 2021 - 2031F |
6.1.5 Jordan Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021 - 2031F |
6.2 Jordan Swimwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Jordan Swimwear Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.2.3 Jordan Swimwear Market Revenues & Volume, By Offline Stores, 2021 - 2031F |
7 Jordan Swimwear Market Import-Export Trade Statistics |
7.1 Jordan Swimwear Market Export to Major Countries |
7.2 Jordan Swimwear Market Imports from Major Countries |
8 Jordan Swimwear Market Key Performance Indicators |
9 Jordan Swimwear Market - Opportunity Assessment |
9.1 Jordan Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Jordan Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Jordan Swimwear Market - Competitive Landscape |
10.1 Jordan Swimwear Market Revenue Share, By Companies, 2024 |
10.2 Jordan Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |