| Product Code: ETC7796901 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Automobile Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Automobile Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Automobile Market - Industry Life Cycle |
3.4 Kenya Automobile Market - Porter's Five Forces |
3.5 Kenya Automobile Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.6 Kenya Automobile Market Revenues & Volume Share, By Propulsion, 2021 & 2031F |
3.7 Kenya Automobile Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Kenya Automobile Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Economic growth and rising disposable income in Kenya leading to increased consumer spending on automobiles. |
4.2.2 Infrastructure development and improvement in road networks increasing the demand for automobiles. |
4.2.3 Growing urbanization and changing lifestyle preferences driving the need for personal transportation. |
4.2.4 Expansion of automobile financing options making vehicles more affordable to a wider population. |
4.3 Market Restraints |
4.3.1 Fluctuating fuel prices impacting the operating costs of vehicles in Kenya. |
4.3.2 High import taxes and tariffs on automobiles increasing the overall cost to consumers. |
4.3.3 Lack of adequate public transportation alternatives may limit the growth potential of the automobile market. |
4.3.4 Volatility in foreign exchange rates affecting the pricing and affordability of vehicles. |
5 Kenya Automobile Market Trends |
6 Kenya Automobile Market, By Types |
6.1 Kenya Automobile Market, By Vehicle Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Automobile Market Revenues & Volume, By Vehicle Type, 2021- 2031F |
6.1.3 Kenya Automobile Market Revenues & Volume, By Passenger Cars, 2021- 2031F |
6.1.4 Kenya Automobile Market Revenues & Volume, By Commercial Vehicles, 2021- 2031F |
6.1.5 Kenya Automobile Market Revenues & Volume, By Two-wheelers, 2021- 2031F |
6.1.6 Kenya Automobile Market Revenues & Volume, By Three-wheelers, 2021- 2031F |
6.2 Kenya Automobile Market, By Propulsion |
6.2.1 Overview and Analysis |
6.2.2 Kenya Automobile Market Revenues & Volume, By Internal Combustion Engine, 2021- 2031F |
6.2.3 Kenya Automobile Market Revenues & Volume, By Electric Vehicles, 2021- 2031F |
6.3 Kenya Automobile Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Automobile Market Revenues & Volume, By New Vehicles, 2021- 2031F |
6.3.3 Kenya Automobile Market Revenues & Volume, By Used Vehicles, 2021- 2031F |
7 Kenya Automobile Market Import-Export Trade Statistics |
7.1 Kenya Automobile Market Export to Major Countries |
7.2 Kenya Automobile Market Imports from Major Countries |
8 Kenya Automobile Market Key Performance Indicators |
8.1 Average age of vehicles on the road in Kenya. |
8.2 Number of new car registrations per year. |
8.3 Percentage of households owning at least one vehicle. |
8.4 Number of licensed drivers in Kenya. |
8.5 Average distance traveled per vehicle in Kenya. |
9 Kenya Automobile Market - Opportunity Assessment |
9.1 Kenya Automobile Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.2 Kenya Automobile Market Opportunity Assessment, By Propulsion, 2021 & 2031F |
9.3 Kenya Automobile Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Kenya Automobile Market - Competitive Landscape |
10.1 Kenya Automobile Market Revenue Share, By Companies, 2024 |
10.2 Kenya Automobile Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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