| Product Code: ETC7798310 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Breweries Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Breweries Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Breweries Market - Industry Life Cycle |
3.4 Kenya Breweries Market - Porter's Five Forces |
3.5 Kenya Breweries Market Revenues & Volume Share, By Beer Type, 2021 & 2031F |
3.6 Kenya Breweries Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.7 Kenya Breweries Market Revenues & Volume Share, By Beer Production, 2021 & 2031F |
3.8 Kenya Breweries Market Revenues & Volume Share, By Beer Quality, 2021 & 2031F |
3.9 Kenya Breweries Market Revenues & Volume Share, By Beer Packaging, 2021 & 2031F |
4 Kenya Breweries Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kenya leading to higher spending on alcoholic beverages. |
4.2.2 Growing popularity of craft and premium beers among the urban population. |
4.2.3 Rising demand for flavored and innovative beer products in the market. |
4.3 Market Restraints |
4.3.1 Regulatory challenges and changes in government policies affecting the alcohol industry. |
4.3.2 Competition from imported brands and other local breweries impacting market share. |
4.3.3 Fluctuations in raw material prices such as barley and hops affecting production costs. |
5 Kenya Breweries Market Trends |
6 Kenya Breweries Market, By Types |
6.1 Kenya Breweries Market, By Beer Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Breweries Market Revenues & Volume, By Beer Type, 2021- 2031F |
6.1.3 Kenya Breweries Market Revenues & Volume, By Light Beer, 2021- 2031F |
6.1.4 Kenya Breweries Market Revenues & Volume, By Strong Beer, 2021- 2031F |
6.2 Kenya Breweries Market, By Size |
6.2.1 Overview and Analysis |
6.2.2 Kenya Breweries Market Revenues & Volume, By Lager, 2021- 2031F |
6.2.3 Kenya Breweries Market Revenues & Volume, By Ale, 2021- 2031F |
6.2.4 Kenya Breweries Market Revenues & Volume, By Stout and Porter, 2021- 2031F |
6.2.5 Kenya Breweries Market Revenues & Volume, By Malt, 2021- 2031F |
6.3 Kenya Breweries Market, By Beer Production |
6.3.1 Overview and Analysis |
6.3.2 Kenya Breweries Market Revenues & Volume, By Macro-brewery, 2021- 2031F |
6.3.3 Kenya Breweries Market Revenues & Volume, By Micro-brewery, 2021- 2031F |
6.3.4 Kenya Breweries Market Revenues & Volume, By Craft Brewery, 2021- 2031F |
6.4 Kenya Breweries Market, By Beer Quality |
6.4.1 Overview and Analysis |
6.4.2 Kenya Breweries Market Revenues & Volume, By Premium, 2021- 2031F |
6.4.3 Kenya Breweries Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.4.4 Kenya Breweries Market Revenues & Volume, By Normal, 2021- 2031F |
6.5 Kenya Breweries Market, By Beer Packaging |
6.5.1 Overview and Analysis |
6.5.2 Kenya Breweries Market Revenues & Volume, By Canned, 2021- 2031F |
6.5.3 Kenya Breweries Market Revenues & Volume, By Bottled, 2021- 2031F |
6.5.4 Kenya Breweries Market Revenues & Volume, By Draught, 2021- 2031F |
6.5.5 Kenya Breweries Market Revenues & Volume, By Glass, 2021- 2031F |
6.5.6 Kenya Breweries Market Revenues & Volume, By PET Bottle, 2021- 2031F |
6.5.7 Kenya Breweries Market Revenues & Volume, By Metal Can, 2021- 2031F |
7 Kenya Breweries Market Import-Export Trade Statistics |
7.1 Kenya Breweries Market Export to Major Countries |
7.2 Kenya Breweries Market Imports from Major Countries |
8 Kenya Breweries Market Key Performance Indicators |
8.1 Consumer sentiment and feedback on new beer flavors and products. |
8.2 Rate of adoption of craft and premium beers in the market. |
8.3 Number of partnerships or collaborations with local businesses or events to promote brand awareness. |
9 Kenya Breweries Market - Opportunity Assessment |
9.1 Kenya Breweries Market Opportunity Assessment, By Beer Type, 2021 & 2031F |
9.2 Kenya Breweries Market Opportunity Assessment, By Size, 2021 & 2031F |
9.3 Kenya Breweries Market Opportunity Assessment, By Beer Production, 2021 & 2031F |
9.4 Kenya Breweries Market Opportunity Assessment, By Beer Quality, 2021 & 2031F |
9.5 Kenya Breweries Market Opportunity Assessment, By Beer Packaging, 2021 & 2031F |
10 Kenya Breweries Market - Competitive Landscape |
10.1 Kenya Breweries Market Revenue Share, By Companies, 2024 |
10.2 Kenya Breweries Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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