| Product Code: ETC7800605 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Credit Card Payment Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Credit Card Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Credit Card Payment Market - Industry Life Cycle |
3.4 Kenya Credit Card Payment Market - Porter's Five Forces |
3.5 Kenya Credit Card Payment Market Revenues & Volume Share, By Card type, 2021 & 2031F |
3.6 Kenya Credit Card Payment Market Revenues & Volume Share, By Presenter, 2021 & 2031F |
3.7 Kenya Credit Card Payment Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Credit Card Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payment solutions in Kenya |
4.2.2 Growth in e-commerce and online shopping activities |
4.2.3 Government initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Limited merchant acceptance of credit card payments |
4.3.2 Low levels of financial literacy and awareness about credit cards |
4.3.3 Concerns around security and fraud risks in electronic payments |
5 Kenya Credit Card Payment Market Trends |
6 Kenya Credit Card Payment Market, By Types |
6.1 Kenya Credit Card Payment Market, By Card type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Credit Card Payment Market Revenues & Volume, By Card type, 2021- 2031F |
6.1.3 Kenya Credit Card Payment Market Revenues & Volume, By General credit cards, 2021- 2031F |
6.1.4 Kenya Credit Card Payment Market Revenues & Volume, By Specialized Credit Cards, 2021- 2031F |
6.1.5 Kenya Credit Card Payment Market Revenues & Volume, By Other, 2021- 2031F |
6.2 Kenya Credit Card Payment Market, By Presenter |
6.2.1 Overview and Analysis |
6.2.2 Kenya Credit Card Payment Market Revenues & Volume, By Visa, 2021- 2031F |
6.2.3 Kenya Credit Card Payment Market Revenues & Volume, By Master Card, 2021- 2031F |
6.2.4 Kenya Credit Card Payment Market Revenues & Volume, By Other, 2021- 2031F |
6.3 Kenya Credit Card Payment Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Credit Card Payment Market Revenues & Volume, By Food and Groceries, 2021- 2031F |
6.3.3 Kenya Credit Card Payment Market Revenues & Volume, By Health and Pharmacy, 2021- 2031F |
6.3.4 Kenya Credit Card Payment Market Revenues & Volume, By Restaurants and Bars, 2021- 2031F |
6.3.5 Kenya Credit Card Payment Market Revenues & Volume, By Consumer Electronics, 2021- 2031F |
6.3.6 Kenya Credit Card Payment Market Revenues & Volume, By Media and Entertainment, 2021- 2031F |
6.3.7 Kenya Credit Card Payment Market Revenues & Volume, By Travel and Tourism, 2021- 2031F |
7 Kenya Credit Card Payment Market Import-Export Trade Statistics |
7.1 Kenya Credit Card Payment Market Export to Major Countries |
7.2 Kenya Credit Card Payment Market Imports from Major Countries |
8 Kenya Credit Card Payment Market Key Performance Indicators |
8.1 Average transaction value per credit card user |
8.2 Number of credit card transactions in online retail sector |
8.3 Percentage of population with access to credit cards |
8.4 Growth rate of mobile point-of-sale (mPOS) devices for credit card payments |
9 Kenya Credit Card Payment Market - Opportunity Assessment |
9.1 Kenya Credit Card Payment Market Opportunity Assessment, By Card type, 2021 & 2031F |
9.2 Kenya Credit Card Payment Market Opportunity Assessment, By Presenter, 2021 & 2031F |
9.3 Kenya Credit Card Payment Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Credit Card Payment Market - Competitive Landscape |
10.1 Kenya Credit Card Payment Market Revenue Share, By Companies, 2024 |
10.2 Kenya Credit Card Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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