| Product Code: ETC7801536 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Draught Beer Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Draught Beer Market - Industry Life Cycle |
3.4 Kenya Draught Beer Market - Porter's Five Forces |
3.5 Kenya Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Kenya Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Kenya Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Kenya Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kenya, leading to higher spending on leisure activities like drinking beer. |
4.2.2 Growing popularity of socializing and entertainment venues, such as bars and pubs, which drive the demand for draught beer. |
4.2.3 Rising urbanization and changing consumer preferences towards premium and craft beer varieties. |
4.3 Market Restraints |
4.3.1 Stringent government regulations and taxes on alcohol production and consumption. |
4.3.2 Competition from other alcoholic beverages like bottled beer, spirits, and wine. |
4.3.3 Fluctuating raw material prices, such as barley and hops, affecting production costs. |
5 Kenya Draught Beer Market Trends |
6 Kenya Draught Beer Market, By Types |
6.1 Kenya Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Kenya Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Kenya Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Kenya Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Kenya Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Kenya Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Kenya Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Kenya Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Kenya Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Kenya Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Kenya Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Kenya Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Kenya Draught Beer Market Import-Export Trade Statistics |
7.1 Kenya Draught Beer Market Export to Major Countries |
7.2 Kenya Draught Beer Market Imports from Major Countries |
8 Kenya Draught Beer Market Key Performance Indicators |
8.1 Number of new bars and pubs opening in key cities in Kenya, indicating the demand for draught beer. |
8.2 Consumer spending on out-of-home entertainment and leisure activities. |
8.3 Percentage of premium and craft beer sales compared to mass-produced beer in the market. |
8.4 Frequency of beer-related events and festivals in Kenya, showcasing the popularity of draught beer. |
9 Kenya Draught Beer Market - Opportunity Assessment |
9.1 Kenya Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Kenya Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Kenya Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Kenya Draught Beer Market - Competitive Landscape |
10.1 Kenya Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Kenya Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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