Product Code: ETC012610 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Kenya earphones and headphones market is currently growing at a rapid pace. The country has seen an increase in the demand for these products due to their increasing affordability and availability. In 2019, it was estimated that the total value of sales of earphones and headphones was KES 5 billion. This figure is expected to rise further as more Kenyas purchase them for improved audio experience or communication purposes such as gaming, video conferencing, etc.
In terms of brands, Apple AirPods have been leading the Kenya earphone/headphone market since 2018 with over 30% market share followed by Beats Audio (22%). JBL (17%) and Sony (15%) are two other popular brands available in Kenya.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Earphones & Headphones Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Earphones & Headphones Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Earphones & Headphones Market - Industry Life Cycle |
3.4 Kenya Earphones & Headphones Market - Porter's Five Forces |
3.5 Kenya Earphones & Headphones Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Kenya Earphones & Headphones Market Revenues & Volume Share, By Price, 2019 & 2026F |
3.7 Kenya Earphones & Headphones Market Revenues & Volume Share, By Technology, 2019 & 2026F |
3.8 Kenya Earphones & Headphones Market Revenues & Volume Share, By Applications, 2019 & 2026F |
4 Kenya Earphones & Headphones Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Earphones & Headphones Market Trends |
6 Kenya Earphones & Headphones Market, By Types |
6.1 Kenya Earphones & Headphones Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Earphones & Headphones Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Kenya Earphones & Headphones Market Revenues & Volume, By Earphones, 2016 - 2026F |
6.1.4 Kenya Earphones & Headphones Market Revenues & Volume, By Headphones, 2016 - 2026F |
6.2 Kenya Earphones & Headphones Market, By Price |
6.2.1 Overview and Analysis |
6.2.2 Kenya Earphones & Headphones Market Revenues & Volume, By Less than 50 USD, 2016 - 2026F |
6.2.3 Kenya Earphones & Headphones Market Revenues & Volume, By Between 50 to 100 USD, 2016 - 2026F |
6.2.4 Kenya Earphones & Headphones Market Revenues & Volume, By Above 100 USD, 2016 - 2026F |
6.3 Kenya Earphones & Headphones Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 Kenya Earphones & Headphones Market Revenues & Volume, By Wire, 2016 - 2026F |
6.3.3 Kenya Earphones & Headphones Market Revenues & Volume, By Wireless, 2016 - 2026F |
6.4 Kenya Earphones & Headphones Market, By Applications |
6.4.1 Overview and Analysis |
6.4.2 Kenya Earphones & Headphones Market Revenues & Volume, By Fitness/Sports, 2016 - 2026F |
6.4.3 Kenya Earphones & Headphones Market Revenues & Volume, By Gaming, 2016 - 2026F |
6.4.4 Kenya Earphones & Headphones Market Revenues & Volume, By Virtual Reality, 2016 - 2026F |
6.4.5 Kenya Earphones & Headphones Market Revenues & Volume, By Music & Entertainment, 2016 - 2026F |
7 Kenya Earphones & Headphones Market Import-Export Trade Statistics |
7.1 Kenya Earphones & Headphones Market Export to Major Countries |
7.2 Kenya Earphones & Headphones Market Imports from Major Countries |
8 Kenya Earphones & Headphones Market Key Performance Indicators |
9 Kenya Earphones & Headphones Market - Opportunity Assessment |
9.1 Kenya Earphones & Headphones Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Kenya Earphones & Headphones Market Opportunity Assessment, By Price, 2019 & 2026F |
9.3 Kenya Earphones & Headphones Market Opportunity Assessment, By Technology, 2019 & 2026F |
9.4 Kenya Earphones & Headphones Market Opportunity Assessment, By Applications, 2019 & 2026F |
10 Kenya Earphones & Headphones Market - Competitive Landscape |
10.1 Kenya Earphones & Headphones Market Revenue Share, By Companies, 2019 |
10.2 Kenya Earphones & Headphones Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |