| Product Code: ETC7807731 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobile Wallet Payment Technologies Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobile Wallet Payment Technologies Market - Industry Life Cycle |
3.4 Kenya Mobile Wallet Payment Technologies Market - Porter's Five Forces |
3.5 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume Share, By Purchase Type, 2021 & 2031F |
3.7 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume Share, By End user, 2021 & 2031F |
4 Kenya Mobile Wallet Payment Technologies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kenya |
4.2.2 Growing adoption of digital payment solutions |
4.2.3 Government initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Limited internet connectivity in remote areas |
4.3.2 Security concerns related to mobile wallet payments |
4.3.3 Lack of awareness and trust in mobile wallet technologies |
5 Kenya Mobile Wallet Payment Technologies Market Trends |
6 Kenya Mobile Wallet Payment Technologies Market, By Types |
6.1 Kenya Mobile Wallet Payment Technologies Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Proximity Payment, 2021- 2031F |
6.1.4 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Remote Payment, 2021- 2031F |
6.2 Kenya Mobile Wallet Payment Technologies Market, By Purchase Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Airtime Transfers and Top-Ups, 2021- 2031F |
6.2.3 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Money Transfers and Payments, 2021- 2031F |
6.2.4 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Merchandise and Coupons, 2021- 2031F |
6.2.5 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Travel and Ticketing, 2021- 2031F |
6.3 Kenya Mobile Wallet Payment Technologies Market, By End user |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Hospitality and Tourism Sector, 2021- 2031F |
6.3.3 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By BFSI, 2021- 2031F |
6.3.4 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Media and Entetainment, 2021- 2031F |
6.3.5 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Retail Sector, 2021- 2031F |
6.3.6 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By Eductation, 2021- 2031F |
6.3.7 Kenya Mobile Wallet Payment Technologies Market Revenues & Volume, By IT an Telecom, 2021- 2031F |
7 Kenya Mobile Wallet Payment Technologies Market Import-Export Trade Statistics |
7.1 Kenya Mobile Wallet Payment Technologies Market Export to Major Countries |
7.2 Kenya Mobile Wallet Payment Technologies Market Imports from Major Countries |
8 Kenya Mobile Wallet Payment Technologies Market Key Performance Indicators |
8.1 Number of active mobile wallet users in Kenya |
8.2 Transaction volume through mobile wallet platforms |
8.3 Average value of transactions made using mobile wallets |
8.4 Number of merchants accepting mobile wallet payments |
8.5 Percentage of population using mobile wallet services |
9 Kenya Mobile Wallet Payment Technologies Market - Opportunity Assessment |
9.1 Kenya Mobile Wallet Payment Technologies Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Mobile Wallet Payment Technologies Market Opportunity Assessment, By Purchase Type, 2021 & 2031F |
9.3 Kenya Mobile Wallet Payment Technologies Market Opportunity Assessment, By End user, 2021 & 2031F |
10 Kenya Mobile Wallet Payment Technologies Market - Competitive Landscape |
10.1 Kenya Mobile Wallet Payment Technologies Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobile Wallet Payment Technologies Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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