| Product Code: ETC7816907 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya mPOS Terminal Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya mPOS Terminal Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya mPOS Terminal Market - Industry Life Cycle |
3.4 Kenya mPOS Terminal Market - Porter's Five Forces |
3.5 Kenya mPOS Terminal Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Kenya mPOS Terminal Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Kenya mPOS Terminal Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
3.8 Kenya mPOS Terminal Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Kenya mPOS Terminal Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya mPOS Terminal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for cashless transactions in Kenya |
4.2.2 Growing adoption of mobile payment solutions in the country |
4.2.3 Government initiatives to promote digital payments and financial inclusion |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure in certain regions of Kenya |
4.3.2 Security concerns related to mobile payment transactions |
4.3.3 Resistance to change and preference for cash transactions among some segments of the population |
5 Kenya mPOS Terminal Market Trends |
6 Kenya mPOS Terminal Market, By Types |
6.1 Kenya mPOS Terminal Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Kenya mPOS Terminal Market Revenues & Volume, By Component, 2021- 2031F |
6.1.3 Kenya mPOS Terminal Market Revenues & Volume, By Hardware, 2021- 2031F |
6.1.4 Kenya mPOS Terminal Market Revenues & Volume, By Software, 2021- 2031F |
6.1.5 Kenya mPOS Terminal Market Revenues & Volume, By Service, 2021- 2031F |
6.2 Kenya mPOS Terminal Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Kenya mPOS Terminal Market Revenues & Volume, By Handheld terminal, 2021- 2031F |
6.2.3 Kenya mPOS Terminal Market Revenues & Volume, By Tablet, 2021- 2031F |
6.3 Kenya mPOS Terminal Market, By Deployment Model |
6.3.1 Overview and Analysis |
6.3.2 Kenya mPOS Terminal Market Revenues & Volume, By On-premises, 2021- 2031F |
6.3.3 Kenya mPOS Terminal Market Revenues & Volume, By Cloud, 2021- 2031F |
6.4 Kenya mPOS Terminal Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Kenya mPOS Terminal Market Revenues & Volume, By Biometric, 2021- 2031F |
6.4.3 Kenya mPOS Terminal Market Revenues & Volume, By Traditional, 2021- 2031F |
6.5 Kenya mPOS Terminal Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 Kenya mPOS Terminal Market Revenues & Volume, By Entertainment, 2021- 2031F |
6.5.3 Kenya mPOS Terminal Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.5.4 Kenya mPOS Terminal Market Revenues & Volume, By Hospitality, 2021- 2031F |
6.5.5 Kenya mPOS Terminal Market Revenues & Volume, By Restaurant, 2021- 2031F |
6.5.6 Kenya mPOS Terminal Market Revenues & Volume, By Retail, 2021- 2031F |
6.5.7 Kenya mPOS Terminal Market Revenues & Volume, By Warehouse, 2021- 2031F |
7 Kenya mPOS Terminal Market Import-Export Trade Statistics |
7.1 Kenya mPOS Terminal Market Export to Major Countries |
7.2 Kenya mPOS Terminal Market Imports from Major Countries |
8 Kenya mPOS Terminal Market Key Performance Indicators |
8.1 Average transaction value per mPOS terminal |
8.2 Number of new merchants adopting mPOS solutions |
8.3 Percentage increase in transactions processed through mPOS terminals |
8.4 Average transaction success rate |
8.5 Customer satisfaction ratings for mPOS services |
9 Kenya mPOS Terminal Market - Opportunity Assessment |
9.1 Kenya mPOS Terminal Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Kenya mPOS Terminal Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Kenya mPOS Terminal Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
9.4 Kenya mPOS Terminal Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Kenya mPOS Terminal Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya mPOS Terminal Market - Competitive Landscape |
10.1 Kenya mPOS Terminal Market Revenue Share, By Companies, 2024 |
10.2 Kenya mPOS Terminal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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