| Product Code: ETC7810011 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Payment Service Provider Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Payment Service Provider Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Payment Service Provider Market - Industry Life Cycle |
3.4 Kenya Payment Service Provider Market - Porter's Five Forces |
3.5 Kenya Payment Service Provider Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Kenya Payment Service Provider Market Revenues & Volume Share, By Payment Channel, 2021 & 2031F |
3.7 Kenya Payment Service Provider Market Revenues & Volume Share, By Payment Type, 2021 & 2031F |
3.8 Kenya Payment Service Provider Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Kenya Payment Service Provider Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Kenya Payment Service Provider Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payments in Kenya due to the growing internet and smartphone penetration. |
4.2.2 Government initiatives to promote cashless transactions and financial inclusion. |
4.2.3 Rising demand for convenient, secure, and efficient payment solutions in the country. |
4.3 Market Restraints |
4.3.1 Limited infrastructure and connectivity in some regions of Kenya may hinder the widespread adoption of digital payment services. |
4.3.2 Concerns regarding data security and privacy could impact consumer trust in payment service providers. |
4.3.3 Regulatory challenges and compliance requirements may pose barriers to entry for new players in the market. |
5 Kenya Payment Service Provider Market Trends |
6 Kenya Payment Service Provider Market, By Types |
6.1 Kenya Payment Service Provider Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Kenya Payment Service Provider Market Revenues & Volume, By Component, 2021- 2031F |
6.1.3 Kenya Payment Service Provider Market Revenues & Volume, By Software, 2021- 2031F |
6.1.4 Kenya Payment Service Provider Market Revenues & Volume, By Services, 2021- 2031F |
6.2 Kenya Payment Service Provider Market, By Payment Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Payment Service Provider Market Revenues & Volume, By Digital Wallets, 2021- 2031F |
6.2.3 Kenya Payment Service Provider Market Revenues & Volume, By Token System, 2021- 2031F |
6.2.4 Kenya Payment Service Provider Market Revenues & Volume, By Net Banking, 2021- 2031F |
6.2.5 Kenya Payment Service Provider Market Revenues & Volume, By Real-time Payments, 2021- 2031F |
6.2.6 Kenya Payment Service Provider Market Revenues & Volume, By Direct Carrier Billing, 2021- 2031F |
6.3 Kenya Payment Service Provider Market, By Payment Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Payment Service Provider Market Revenues & Volume, By Customer to Customer, 2021- 2031F |
6.3.3 Kenya Payment Service Provider Market Revenues & Volume, By Customer to Business, 2021- 2031F |
6.3.4 Kenya Payment Service Provider Market Revenues & Volume, By Business to Business, 2021- 2031F |
6.4 Kenya Payment Service Provider Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Kenya Payment Service Provider Market Revenues & Volume, By Checkout/ Recurring Payments, 2021- 2031F |
6.4.3 Kenya Payment Service Provider Market Revenues & Volume, By e-Commerce, 2021- 2031F |
6.5 Kenya Payment Service Provider Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 Kenya Payment Service Provider Market Revenues & Volume, By Restaurants, 2021- 2031F |
6.5.3 Kenya Payment Service Provider Market Revenues & Volume, By Travel & Booking, 2021- 2031F |
6.5.4 Kenya Payment Service Provider Market Revenues & Volume, By Gaming, 2021- 2031F |
6.5.5 Kenya Payment Service Provider Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.5.6 Kenya Payment Service Provider Market Revenues & Volume, By Retail, 2021- 2031F |
7 Kenya Payment Service Provider Market Import-Export Trade Statistics |
7.1 Kenya Payment Service Provider Market Export to Major Countries |
7.2 Kenya Payment Service Provider Market Imports from Major Countries |
8 Kenya Payment Service Provider Market Key Performance Indicators |
8.1 Number of new digital payment users in Kenya. |
8.2 Transaction volume and value processed through payment service providers. |
8.3 Percentage of total retail transactions conducted through digital payment channels. |
8.4 Customer satisfaction scores related to the user experience of payment services. |
8.5 Rate of adoption of innovative payment technologies such as mobile wallets and contactless payments. |
9 Kenya Payment Service Provider Market - Opportunity Assessment |
9.1 Kenya Payment Service Provider Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Kenya Payment Service Provider Market Opportunity Assessment, By Payment Channel, 2021 & 2031F |
9.3 Kenya Payment Service Provider Market Opportunity Assessment, By Payment Type, 2021 & 2031F |
9.4 Kenya Payment Service Provider Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Kenya Payment Service Provider Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Kenya Payment Service Provider Market - Competitive Landscape |
10.1 Kenya Payment Service Provider Market Revenue Share, By Companies, 2024 |
10.2 Kenya Payment Service Provider Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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