| Product Code: ETC7816048 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Video Streaming Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Video Streaming Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Video Streaming Market - Industry Life Cycle |
3.4 Kenya Video Streaming Market - Porter's Five Forces |
3.5 Kenya Video Streaming Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Video Streaming Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Video Streaming Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and affordability in Kenya |
4.2.2 Growing demand for on-the-go entertainment and content consumption |
4.2.3 Rising popularity of local content production and streaming platforms |
4.3 Market Restraints |
4.3.1 Limited infrastructure and internet connectivity in some regions of Kenya |
4.3.2 Competition from traditional TV broadcasting and piracy issues in the market |
5 Kenya Video Streaming Market Trends |
6 Kenya Video Streaming Market, By Types |
6.1 Kenya Video Streaming Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Video Streaming Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Video Streaming Market Revenues & Volume, By Internet Protocol Television, 2021- 2031F |
6.1.4 Kenya Video Streaming Market Revenues & Volume, By Over the Top (OTT), 2021- 2031F |
6.1.5 Kenya Video Streaming Market Revenues & Volume, By Pay TV, 2021- 2031F |
6.2 Kenya Video Streaming Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Video Streaming Market Revenues & Volume, By BFSI, 2021- 2031F |
6.2.3 Kenya Video Streaming Market Revenues & Volume, By Transportation and Logistics, 2021- 2031F |
6.2.4 Kenya Video Streaming Market Revenues & Volume, By Retail, 2021- 2031F |
6.2.5 Kenya Video Streaming Market Revenues & Volume, By Media and Entertainment, 2021- 2031F |
6.2.6 Kenya Video Streaming Market Revenues & Volume, By Manufacturing, 2021- 2031F |
6.2.7 Kenya Video Streaming Market Revenues & Volume, By IT and Telecom, 2021- 2031F |
6.2.8 Kenya Video Streaming Market Revenues & Volume, By Government, 2021- 2031F |
6.2.9 Kenya Video Streaming Market Revenues & Volume, By Government, 2021- 2031F |
7 Kenya Video Streaming Market Import-Export Trade Statistics |
7.1 Kenya Video Streaming Market Export to Major Countries |
7.2 Kenya Video Streaming Market Imports from Major Countries |
8 Kenya Video Streaming Market Key Performance Indicators |
8.1 Average time spent per user on video streaming platforms |
8.2 Growth in the number of subscribers to video streaming services |
8.3 Percentage increase in mobile data consumption for video streaming |
8.4 Adoption rate of smart TVs and streaming devices |
8.5 Engagement metrics such as daily active users and user retention rates |
9 Kenya Video Streaming Market - Opportunity Assessment |
9.1 Kenya Video Streaming Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Video Streaming Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Video Streaming Market - Competitive Landscape |
10.1 Kenya Video Streaming Market Revenue Share, By Companies, 2024 |
10.2 Kenya Video Streaming Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here